Despite the spookiness and darkness of Halloween, I think it’s now “time to shine” as I introduce onto the blog Luis of London based 7ven Crystals, whose company makes items into works of art by using the finest Swarovski Crystals. Everything from jewellery to clothing can be crystal customised and I caught up with Luis recently to shine a light on his sparkly business ….
Hello my name is Luis Moreira, I’m 28 years old and I am a Portuguese crystals designer. I attended a school in arts but, to be honest, all my life has been connected with arts somehow. Over the last five years I’ve become more and more experienced in working with this kind of material. I moved to London three years ago because the market is way more open to luxury items than in Portugal. The crystals that we use are from one of the most famous crystal brands – Swarovski.
What inspired you to launch your business venture, 7ven Crystals?
Ever since I was 18/19 I always wanted to start my own business, but at that time I had no idea of what kind of business it would be. Then one day I was watching a fashion show on tv and they were talking about this big brand of crystals called Swarovski. The programme covered everything from how it was made to the designs that they did, and I’ve became obsessed with the idea! I did some research and around three years or so later, I was starting to make some small designs. From that point to starting my own business, I knew that it was only going to be just a matter of time!
When did you start to get a passion for fashion and art?
The passion for art was first – my grandmother used to draw incredibly well and my uncle from my mother’s side was very talented in arts as well – so I guess that was already in my blood!
Early days yet I know, but what products are proving popular amongst your customers so far this season for embellishing with Swarovski Crystals?
Oh that’s easy, it’s definitely the high heels and lingerie! There is a slogan that says ” diamonds are a girl’s best friend” – I would like to change that to ” crystals are a girl’s best friend” – simply because diamonds are very expensive and not everybody can afford them, but crystals are luxurious and glamorous but still much more affordable for any lady. It’s not only for ladies – we make items for gents as well, watches for example.
Out of all the products you’ve decorated, do you have a favourite item?
Probably a pink and white crystal bracelet and a black watch I did for an international celebrity. The bracelet was my first big design.
What has been the most unusual item you’ve decorated with the crystals?
The most unusual request was from a lady that asked me to glue a crystal onto her leg – for obvious reasons I didn’t do it! The most unusual item that I’ve done was probably a trash can – the lady loved crystal items and asked me if it was possible to do it. Of course I said yes, because any item is doable. One of the things I really liked was the fact that this lady understood our brand message. I would like to make it very clear, that we can make any item not only from our collection but from your own house as well. Basically you can become the designer – just let us know your idea and we will make it happen. Remember the old shoes that you don’t wear anymore because they are old and ugly? We can make them look even better than they were new.
How long does it take to embellish a standard pair of heels?
It depends! If we are talking about a pair of heels with just the heel in crystals then maybe around one hour. If the customer asks for a pair of shoes all covered with crystals it will take approximately one to two days, but if it’s urgent it is possible to make them in seven hours.
Looking ahead – are you hoping to expand your collection of ready embellished items or will you be concentrating on doing bespoke items?
For me the biggest priority is to get 7ven Crystals known by as many people as I can! In terms of collection, yes, I am preparing a new collection to be released after my planned photoshoot. But I love it when a customer comes along with his own ideas for the items.
As you are based in the UK, do you offer embellished products or services overseas too?
Yes, we can ship items anywhere in the world. That is one of the reasons that we are doing a photo shoot – to get ourselves known worldwide! I was very lucky that I’ve got a brilliant, gorgeous model (Cat Voysey) and the only thing I can say is that this shoot is going to be out of this world – so stay tuned everybody! Well, our slogan is Time To Shine!
Personal now – what outfits and shoes would you normally be found wearing?
Always jeans – I love jeans – and probably a white shirt, leather jacket, and a nice watch. I have a passion for watches! In terms of footwear, probably Christian Louboutin trainers. (And, of course, some crystal item!)
Do you have any favourite shops or online sites?
Yes, The 7Ven Crystals ahahaha! I have – probably the essentialone.com for new daddies and mummies.
What’s next on your clothes/shoes wishlist?
Buscemi Trainers – I am in love with them, and a MCM backpack.
Boots or Shoes?
It depends on the weather! When it comes to the ladies, I think a high heel shoe will always look prettier than a pair of boots.
Links you would like to share:
Thank you for dazzling us with your beautiful crystal products! I have had a phone case crystallised and many of my friends have had their shoes crystallised with stunning results. A crystallised bra top would be really fab to own (although not sure if I would be brave enough to strut my stuff in one…. well, I might need a glass or two of wine beforehand!) Tell me, dear readers, have you had anything crystallised? What would you love to have embellished with gorgeous crystals? Do tell!
All photos have been published with kind permission from 7ven Crystals.