New Delhi, Mumbai, Hong Kong …. and now East Shopping Centre in London – Anjalee & Arjun Kapoor is one of India’s leading couture brands and since opening their first UK boutique in London in June 2015 they have been looking forward to introducing fashion straight from the catwalks in India to the British Asian Market. Not only is it their first UK boutique, but Anjalee & Arjun Kapoor are the first couturiers from India to have a stand alone store in the UK. Anjalee & Arjun Kapoor regularly dress A-list Bollywood celebrities like Bipasha Basu, Anushka Sharma, Kangana Ranaut, Katrina Kaif, Hema Malin, Mallika Sherawat, Lara Dutta – as well as some of India’s elite socialites. I caught up with the lovely Anjalee to find out more about her brand and her hopes for the brand’s influence in the UK.
Hi! I’m Anjalee. I am a perfectionist in everything I put my hands on. You probably won’t know this but…I love to paint (canvas) and Arjun has a great flare for interiors. Had he not been a designer for clothes, he would be designing homes. He is extremely houseproud and the little details in our house are his magical touch.
What inspired you to enter the world of fashion?
Because I was passionate about it, I have been creatively inclined since my childhood. I paint as well. I believe creativity cannot be restricted only to one medium. For me, designing clothes is like nurturing my child; step by step and putting in my best. Playing with colours comes naturally to me, and putting a mix and match in and styling the silhouettes gives me a lot of creative satisfaction.
What attracted you to designing wedding outfits?
My mindset was always fascinated on effective artwork. I love to choose different article themes every season and interpreting them my way on the garments. Rich ornamentation, vibrant colour mixes, mix and match of fabrics, styling the garments – all leads to creating one of a kind couture garment. I love playing with the details that are present in every outfit of ours. So I guess our style mantra is more inclined towards occasion dressing.
Where do you get your inspiration from for your collections?
Season to season I look for different inspirations which I could incorporate into the collection. The Spring/Summer collection influence has been from the Persian architecture and culture. I have incorporated rich motive grids combined with a lot of layering techniques. My previous themes have been jamavar aria, Mughal Opera, Phantom of the Opera, etc.
Who is the Anjalee and Arjun Kapoor customer?
The typical AAK girl is a glamorous girl with great body language, great carriage and the right attitude. She is flamboyant and wants to wear an impactful statement piece for the most important day of her life.
What is your definition of style?
Being glamorous and making our AAK girl stand out. Our garments have a strong signature look which we have followed. Since we started the label it has that zing factor which is a complete transformation when one wears it. We aspire to give that feel good factor to every AAK girl and guy.
What do you consider is the perfect outfit?
We style a variety of outfits giving options to our clients and tailoring each look. Each outfit looks different on different body types, but as long as the outfit brings out the best in you, I would consider that particular ensemble as the perfect outfit.
When grooms and brides visit your studio in London, what would they find?
Stylish ensembles that create a strong statement when worn. Glamorous outfits with a lot of oomph!
What has been your biggest achievement to date?
Our standalone stores in different parts of the world. We are planning for more flagship stores in the coming future in other countries as well.
What is your dream for the future?
I would like the AAK brand to become a sought after global brand with stores all around the world.
What will your next fashion challenge be?
To set up a western global couture line and have it available all around the world.
What do you predict would be the bridal look for the next season?
Lots of interesting drapes over their lehengas, (skirts) fusion concepts for pre-wedding functions, lots of floral ideas in ornamentations, layered styles in anarkalis, mughale styles for the grooms on the wedding day.
What difference do you find in brides overseas for example, UK and Indian brides?
The Indian Brides in India are more experimental in the silhouettes, colours and concepts. They are willing to try newer looks. The Brides in UK are more traditional in their dressing and love to stick to conventional colours for their wedding day.
You can find the Anjalee & Arjun Kapoor studio in London’s East Shopping Centre, Green Street, London E7.
You can also follow Anjalee & Arjun Kapoor on Twitter :
For details of East Shopping Centre, check out my blogpost HERE.
Thank you for chatting to me Anjalee and those dresses are absolutely exquisite. A friend of mine got married a few years ago in a gorgeous red taffeta and black lace wedding dress – she looked stunning. Did you get married or are you getting married in a dress/outfit that isn’t in the conventional colours? Do tell & share your stories…
All photos published with kind permission from Anjalee & Arjun Kapoor.