For a special night out when you need to be the belle of the ball you can’t go much wrong with a dress. Not just any dress. You need a dress that has that “wow” factor. I’ve come across a fashion line that has certainly made me go “wow” : Ann-Celeste London. This London-based fashion line is for that confident lady and the range of edgy cocktail dresses, regal full length gowns and trendy 2 piece ensembles are to die for! Using the opulent, patterned traditional fabrics of Africa the dresses are crafted into contemporary, European silhouettes. Every single piece has the wow factor! I recently caught up with the lovely Celeste, Founder & Creative Director to find out more behind the designs…. hi Celeste!
Hi, My name is Celeste. I am the Founder and Creative director of Ann-Celeste London fashion brand.
What inspired you to set up your fashion brand, Ann-Celeste London?
I have always loved and enjoyed fashion. In 2012, I was able to pick it up properly when I found myself in between jobs. I started doing research and learning the ropes of starting a fashion brand. Heritage is important to me. It is what distinguishes me and informs my identity. Through my designs, I can share my story and inspiration
Have you always had a background in, and a passion for, fashion?
My background hasn’t always been about fashion design although as a young girl, I always wanted to sew my own dresses! Later in life, I worked in the retail fashion industry for over 3 years and eventually decided to guide my passion and focus towards developing a brand.
I love the Abby Dress, Lulu Dress, Oyin Dress & the Lade Cape – I couldn’t pick just one favourite, they are all so gorgeous & glamorous. What styles are proving popular already amongst your customers so far this season?
Thank you! We have 13 different styles and 5 of the styles are in demand. Which are Lulu dress, Calabric Dress, Oge Jumpsuit, Abby Dress and Oyin Dress.
Out of all the outfits in your collection, do you have a favourite?
I love the Lulu dress. It’s very versatile you can wear flat shoes or heels depending on the occasion or mood.
Your brand is influenced by the African love of colour/patterns mixed with European silhouettes, giving a fresh approach to fusion fashion. If you could go anywhere in the world to photoshoot for a new collection, where would you go?
Tanzania would be ideal having Mount Kilimanjaro
(highest mountain in Africa) in the backdrop, riding on a horse would be epic.
Hypothetically speaking, which famous lady (dead or alive) would you love to see as the “face” of Ann-Celeste London?
I would like Michelle Obama to wear our brand as she very elegant and gracious. Her strength and presence would be perfect fits for some of our designs and looks..
In September 2016, your “Mope” collection was showcased during London Fashion Week under the renowned House of iKons catwalk. How did you feel seeing your outfits on the catwalk? Was it a good yet nerve racking experience?
The House of iKons boasts of showcasing some of the world’s most creative designers and with all the hard work and pressure that was building up to my first catwalk, I told myself to stay calm and enjoy the moment!
As you are based in London, are your outfits available to purchase overseas?
Yes! Our outfits can be purchased on our website: ann-celeste.com. We are looking towards having stockists in different locations around the world.
When designing outfits to add to your collection,do you take into account your own tastes, your customer base, current fashion trends, requests, traditional styles or bits of all those?
I would probably say a bit of everything.
Personal now – what outfits and shoes would you normally be found wearing?
Mid-length dresses, warm jacket, tights and a pair of heels
Do you have any favourite shops or online sites? (Apart from your own!)
I have lots of favorites shops. I currently like Whistle, Reiss, Hobbs and Cos for everyday wear. However, it changes from time to time depending on what the brand has to offer for the season.
What’s next on your clothes/shoe wish list?
Double breasted navy blazer and chelsea boots.
Boots or Shoes?
I love shoes but have to go with boots! Boots keep my feet warm and comfortable during the winter months.
Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Ann-Celeste London.