Husband and wife team, Jonathan & Ashton Rose, along with their dogs Yianni and Yoko are my guests this week. They are the founders and owners of Aurora Pets, a UK luxury retail pet site celebrating only the most luxurious and premium brands available – the ultimate Designer Dog Shop. I caught up with them to find out more about their delightful shop….. Hi Ashton, Hi Jonathan…
Hi! We are husband and wife team Ashton and Jonathan plus our two little Frenchies Yianni and Yoko. Jonathan comes from a background of international distribution for luxury products and Ashton is an expert in customer experience. We wanted to create a place where you could not only find the best quality products for your dog but also enjoy the best experience at the same time. We are head over heels in love with our dogs and they are part of our journey no matter what we are doing. Aside from the weekly walks, we travel to different places every weekend to adventure and explore with the dogs.
What was the inspiration behind your designer dog shop, Aurora Pets?
Yianni and Yoko were our entire inspiration for Aurora Pets. When we first got Yianni we had a lot of difficulties finding quality products that were not made with cheap materials or looked tacky. We ended up shipping products from all over the world which is when the inspiration for our business occurred, with both of our experiences combined we launched Aurora Pets. Yianni and Yoko of course are our chief testers for all products which we road test fully to ensure our customers get the best.
Only the most luxury and premium dog brands are featured on your site from dog fashions to luxury dog treats. I really love the unique Modern Beast vintage t-shirts for dogs! Which brands and/or dog products are proving most popular with dog owners so far?
Thank you, Modern Beast are awesome and we love their ethical values, one of the many reasons we stock them at Aurora Pets. Generally, our customers love our entire collection of brands and products, each brand has its own unique quality and values which makes them loved by many and us. From Cloud7 and their extremely clean and stylish approach to design, or Max-Bone and Mister Woof with their playful designs with prints and fabrics. Most important to us and our customers we think is the product being functional, that it will survive 100 washes in the washing machine or that they work out on walks or at home. This is always at the forefront of our mind before anything else.
As a company, you strive to ensure that all your packaging does not contain plastic & is 100 % recyclable.Your company also strive to collaborate with brands who are contributing to improving lives of unfortunate dogs. Such a worthwhile cause – have you got a particular animal charity that you support?
We work with many different charities selecting different companies to receive donations of beautiful joes and products from our collections. We worked quite closely with the Last Chance Animal Rescue Shelter to document their charity and meet the dogs at their rescue, it was incredibly sad to see all the dogs in the rescue but also reassuring to know they at least have somewhere they are being cared for and loved whilst they wait for their forever home.
As you are based in the UK, are your products available to purchase worldwide?
Yes we ship internationally and many of our customers are based in the USA, Japan, Australia and Europe
Being passionate dog owners yourself, you also write blogposts on your website which are of interest to other dog owners. What themed posts create the most interest?
We see a lot of interest in our dog walk blogs, we try to make it a little different using a drone to document the landscape whilst walking, currently, we are documenting the UK, we hope to cover other parts of the world to find the absolute best places to adventure with your dogs. Yianni and Yoko’s second love is being outside exploring, their first love is and always will be food.
Going on long dog walks is one of your favourite things to do…. where are your favourite places to go dog walking?
Jonathan: The Devil’s Punch Bowl in Hindhead was absolutely incredible for me, it had so many different aspects for a good dog walk, great vista’s, forest, marsh areas and a little stream for the dogs to play in. We were exploring there for more than 4 hours and loved every minute of it.
Ashton: Epping Forest because it’s such a vast area to explore, you can visit 10 times and each time walk can be different, it is also extremely quiet and peaceful with dog-friendly restaurants to visit once the walk is done to relax in.
Obviously your products have been tested by your adorable dogs, Yianni and Yoko. Have you ever come across a product that for some reason they took an instant dislike to it?
We have to say balls, Yianni and Yoko are not huge fans of chasing or returning a ball, unless it has treats in it, Yianni is a heavy chewer and destroys most toys we give him within minutes, the rope toys are great for him to sit and chew on as they also clean his teeth while he is chewing. Yoko wants anything Yianni has got despite her always having one for herself she will ignore it and wait for Yianni to finish with his.
Personal now – what outfits and shoes would you normally be found wearing?
Both of our looks can vary day to day, classy street style would be a good way to describe our daily looks as we have to fit in working plus the chance of getting muddy whilst out walking the dogs. when we are going out for events or a night out, we both like to look smart.
Do you have any favourite shops or online sites ?
Ashton: Zara, Ted Baker, and Gucci are my favourites
Jonathan: I love Zara and Farfetch
Boots or Shoes?
Ashton: Boots – comfortable, versatile and they look great with most outfits.
Links you would like to share e.g. website/facebook etc so that readers can find out more about Aurora Pets
Instagram : https://www.instagram.com/aurorapets/
Thank you Ashton and Jonathan. I’m so glad that Epping Forest is one of your favourite places to visit when dog walking. I grew up in East London and I had Epping Forest on my doorstep. I spent many happy summer holidays climbing trees, getting lost, nature spotting, having picnics in Epping Forest. It certainly is a special place.
All photographs have been published with kind permission of Ashton & Jonathan Rose (Aurora Pets)