Welcome to the first post of 2017! My first post of the year is usually inspiring and/or motivational in some way and this year is no exception. When I stepped on the weighing scales yesterday morning to survey the damage that often happens over the Christmas and New Year period, I was so glad that ex – professional footballer, Riccardo Scala, was being interviewed today. He is the tonic I need to give me inspiration and motivation to lose those naughty pounds! Riccardo is the man responsible for launching Beat Theory Fitness in the UK – workouts based on the “Excess Post-Exercise Oxygen Consumption” theory – which basically means that you keep burning fat well after your workout has finished. Sound good? I thought so too. I caught up with Riccardo to find out more… Hi Riccardo…
Hi! My name is Riccardo Scala, and I am the Founder and CEO of Beat Theory Fitness®
Where did you get inspiration from to start Beat Theory Fitness? –
My inspiration has come from seeing the success of other Boutique Fitness companies in America do immensely well in this new market sector, and I wanted to create my version based on all the science and technology that is now available to assist fitness enthusiasts toward their individual goals.
The workouts are based on the “Excess Post-Exercise Oxygen Consumption” theory. Can you explain the theory and how it differs from other types of workouts?
What happens to your car engine after you have completed a journey? Your car engine stays warm as it gradually cools to a resting temperature. The same happens with our bodies after we have exercised. EPOC is the amount of oxygen required to restore your body to its normal, resting level of metabolic function (called homeostasis). The more oxygen you require to do this, the more calories you will burn in the process. So if you increase the amount of oxygen consumed both during and after a workout, you can increase the amount of net calories burned. EPOC is influenced by the intensity of an exercise, not the duration of an exercise. Research has shown that training with High Intensity Interval Training (HIIT) is the best way to stimulate the EPOC effect, and that training in this manner is far more effective than training for longer durations at a steady pace. Here at Beat Theory, we have structured our whole training philosophy behind the EPOC effect. Shorter workouts, higher intensity, greater calorie burn, and of course, faster results for clients to see and feel.
So what do enjoy most about being a personal trainer and fitness expert? Have you a favourite exercise?
Every day you get to wake up knowing that you are going to be responsible for helping someone different from hour to hour. Being able to give back and help others achieve the confidence and belief in themselves to not only make their health and lifestyle better, but in turn they will then allow this confidence to rub off on others. Being the guy that helps people and that people turn to for help…
What aspects of Beat Theory Fitness seem to be the most popular with your clients?
I am constantly being told by clients that just knowing that all they need to do is book their spot in a Beat Theory session via our Beat Theory mobile App, and turn up, makes their lives so much easier. Every Beat Theory session has been designed to get the most out of every fitness level in attendance. We do all the hard work and clients simply turn up and allow our coaches to train them. They don’t have to worry about what they are going to have to do that day, or how much time they are going to have to spend on an exercise. We do all the planning. With a combination of running, rowing, lifting, jumping and sweating, they get everything they need in our 40 minute sessions. Then it is back off into the real world to continue their day, satisfied.
What exercise(s) seem to yield most results? What seems to be the least popular – or gets the most groans when you suggest it?
When it comes to High Intensity Training, all exercises are extremely beneficial, you just have to know which ones to combine together and how hard to push yourself to achieve the desired effect. As soon as we announce that their will be a Burpee in the workout, that certainly gets a few groans. Although I wouldn’t say that this means that it is the least popular, they just know that the sessions are being delivered as hard as they want them to be. I think it is worth noting too that we can and do frequently have lots of variations to our daily workouts so as to accommodate clients that have long term injuries from previous exercise before Beat Theory.
Being an ex- professional footballer as well as having lived and worked in California as a personal trainer, you must have come across many famous names. Which famous lady or gent would you love to see doing a Beat Theory Fitness workout?
You mean in addition to Scarlett Johansson, who I have already worked with? Well I’m a huge comic book fan, so in line with staying current, I would love to put Gal Gadot [Batman vs Superman (2016) and Wonder Woman (2017)] through her Beat Theory workout.
How can clients book sessions?
We have our Beat Theory Fitness App on the Apple and Android stores. Clients have our full schedule at their fingertips so that they can plan their training ahead.
Beat Theory Fitness is seeking to be the first franchised chain of aggregated studio concepts in the UK. What would a franchise consist of?
Our franchise model consists of a franchisee owning their own Beat Theory facility, being given all the equipment that is part of our training concept, full ongoing support with setting up each facility and marketing the facility for opening and beyond, full training and templates for delivering our training model, and ongoing monthly support to make the franchisees Beat Theory facility the no.1 boutique training facility in their catchment area.
Personal now – what outfits and shoes would you normally be found wearing?
As you would assume I am a big trainers fan, but I do like putting on a nice formal suit and shirt every now and then, especially for business meetings.
Do you have any favourite shops or online sites ?
Being as busy as I am, I do all my shopping online. My favourite online store is Zalando.
What’s next on your clothes/shoe wish list?
Well I really need to increase the number of shirts that I wear. Most of the time I am in t-shirts and polos.
Boots or Shoes?
Definitely shoes. I love the sheer variety of different styles available to me.
Links you would like to share e.g. website/facebook/twitter etc so that readers of the blog can learn more about Beat Theory Fitness.
Thank you Riccardo for taking me through my paces and describing the Beat Theory Fitness process …. And I wish your business every success in for 2017. So, dear readers, have you overindulged over the Christmas season? What ways have you decided to keep fit and healthy? I’ve got my Fitbit and I’m determined to up the steps! Do share your fitness goals…
Photo of Riccardo published with kind permission of Riccardo Scala;
Photo of Dumb Bells from Pixabay;
Photos of trainers and bike by Linda Hobden