An Interview With Canine Chic

In the past I have interviewed and been wowed by many jewellery designers – from pearls to silicone; silver to diamonds – we’ve read them all!  This week though we are talking about our lovable pooches and their jewellery needs  – yes, that’s right – jewellery for dogs!  My guest, Sarah Eyton is a designer and creative director of “Canine Chic of London”  specialising in pug pendants – luxurious and stylish identity pendants for dogs (and their owners).  I caught up with Sarah to find out more…. hi Sarah!

Hi! My name is Sarah Eyton (pronounced Eye Ton). I am a jewellery and fashion accessories designer from London.

What was the inspiration behind your choice to make pug pendants?

The idea came to me about a year ago, due to clients requests and realising a gap in the market. Within my profession as a jewellery designer, I had often been asked if I could work to varying types of commission. Several customers were asking if I could design and make personalised identity discs for their dogs’ collars. They were asking because they had searched everywhere for beautiful and stylish ID discs to adorn their loved ones’ necks but the search for them had not been fruitful. They’d looked and they couldn’t find anything that came close to what they were searching for – unique designer pendants that complimented or expressed their sartorial aspirations for their four legged friends. Equally important, they often wanted matching ones to wear themselves. They are called PugPendants because my first client was a Pug owner – the name just seemed sweet and appropriate.

Your pug pendants have been promoted by UK based celebrity dogs, including Marcel LeCorgi, Miss Marple, Monty the Frenchie & Coco the Frenchie. I’m fascinated by the Zodiac discs! To date, what has been your most popular pug pendant style?

Yes, I’m very fortunate to have attracted the support from some of the most famous dogs in the U.K! So far the most popular PugPendants are the individual star sign discs – most people know their Dog’s birthday and many owners are getting their own specific zodiac pendant to match. They make a lovely gift, as they come with a little printed scroll depicting the Personality traits of that particular Star sign.

Each piece is so lovely and unique – available in 24K yellow or rose gold plate with a crystal colour choice – where do you find inspiration from for the range of dog tag designs?

I am inspired by sacred geometry. The ‘Oracle’ and ‘Starburst’ PugPendant designs are both derived from this. Then I have fun with the colours of the crystals. Swarovski have such an amazing colour range.

As you are based in London, are your pieces available to purchase worldwide?

All PugPendants are shipped worldwide which is included in the purchase price.

Do you own a dog (or any other pet)?

I have a lovely cat called Eden! It may seem strange to design for dogs when I don’t have one but the truth is if I had my own – he would have been my model and my Muse, so I would never have met all these wonderful dogs and their Humans. They guide me a lot in the creative process by identifying what (in an ideal world) they would want for their furry friends and I can remain (slightly) objective.

You are also a “human” jewellery designer. Have you always been interested in jewellery or did you hope to follow a different career path whilst growing up?

I was a Professional Actress from the age of 14 till 26.
I thought that I would always do that, however in my mid twenties, my circumstances changed. I decided to do a Art foundation, which led to a BA Hons in 3 dimensional design and silversmithing at Brighton University. I consider myself fortunate to have been very involved in many aspects of design, from interiors to furniture and homewares. However, the last 8 years have been focussed on designing jewellery and fashion accessories, including handbags – and now dog apparel!

Your jewellery collection features a lot of Perspex bangles as well as other materials such as aluminium, precious metals, silver & gold. Why do you enjoy using Perspex, over other materials?

I love Perspex! The colours and its versatility. When I first started there wasn’t many fashion people designing with it and laser engraving was in its infancy. I felt like a pioneer and wanted to explore this arena. I wanted to change the impression people had of plastics being seen as landfill – obviously some is and that is a real problem! However, branded Perspex is about 3 x the price of glass, so I consider it a luxury material and treat it as such. As they are handmade, none of my pieces are mass produced.

Are there other canine chic pieces in the pipeline for the future?

So many ideas, so little time! I have a whole new range of products for dogs (and occasionally their humans) in production, mainly to be released in time for Christmas and next year.

Personal now – what outfits and shoes would you normally be found wearing?

I love heels but they have to be comfortable. I’m better with quite tailored clothes and have to look fairly smart for meetings etc but am more casual at home.

Do you have any favourite shops or online sites ?

I pick up most pieces in the High Street stores like TopShop and Zara etc but occasionally get a versatile designer piece to dress things up.

What’s next on your clothes/shoe wish list?

I really need some smart winter day boots to walk around town in.

Boots or Shoes?

I’m afraid it has to be both. It’s a London weather thing…boots in winter and shoes during our short and unpredictable summer…
I like ankle boots to wear with jeans etc and higher boots with skirts.

Links you would like to share e.g. website/facebook etc so that readers can find out more about Canine Chic and your own jewellery collection.

Canine Chic of London is on www.caninechicoflondon.co.uk also please follow on Instagram, as that’s where the day to day stuff happens @caninechicoflondon 

My Perspex jewellery and handbags is at www.saraheytondesigns.co.uk and on Instagram I am @saraheyton

Thank you Sarah! I’m fascinated by the zodiac pendants for dogs! I wonder if pets exhibit the same characteristics as humans born under the same star sign?! I don’t have dogs but I do have 2 cats who were both born at the end of July, making them Leos. You certainly know they are there, they enjoy being made a fuss of and they love being brushed …. hmm.. just like my Leo born husband and son! What star sign are your pets? Do they show any characteristics usually linked with that star sign? Do share your opinions, I’d love to know!

Linda x

All photographs published with kind permission from Sarah Eyton/ Canine Chic of London.

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16 thoughts on “An Interview With Canine Chic”

  1. Aw, how sweet are these zodiac pendants! I would even wear them myself. I just bought a new harness full of bling bling for my pal. But that here is so special, that would match nicely with the ‘diamonds’ on the straps, don’t you think? OMG …it’s a boy!!

  2. I am big on zodiac. I am a proud Scorpio and I have a pendant with a dead scorpion inside that I love to wear. I don’t have dogs, but the idea of dog zodiac pendant is interesting. These dogs are getting fancy bling!! 🙂

    1. Through general life mostly – some are friends, friends of friends, neighbours, through work, local contacts, social media, websites I happen to come across ….etc

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