Finland bound this week – Coruu Silicone Jewellery is a Finnish women powered company whose exquisite jewellery pieces are designed by three talented Finland based designers: Satsuki Hata, Tessa Ojala and Sara Tuuli. Coruu Design Finland is owned by Mrs. Sari Jokinen and Mrs. Maarit Fellman. Not having come across silicone jewellery before, I was intrigued to find out more …. so I put some questions to the owners & entrepreneurs Maarit and Sari. Welcome ladies….
What was behind your choice to concentrate on silicone jewellery?
The story of Coruu goes back to 2014, we were long-time colleagues and decided that it was time to give entrepreneurship a go.Our focus was on training in marketing and ecommerce, but at the same time we decided to start an online store of our own.
Silicone jewellery came to mind. For a shop on the Internet, Coruu products are ideal, as they are easy and cheap to ship, including internationally. No massive amount of storage space is needed, either. We found three Finland-based designers, who were excited to jump at the new kind of opportunity. The selection has recently expanded with a range of Moomin characters. With the license to sell Moomin jewellery, now we are hoping to enter Asian markets and UK. Now Coruu has one full-time employee looking after the online store and a few part-time staff members.
Hypothetically speaking, what famous lady (dead or alive) would you love to see as the “Face” of Coruu Silicone Jewellery?
We would like to see Marilyn Monroe as the face of Coruu.
I love the “Flowery Necklace”in both black & white; and the “Studded Necklace” in white. To date, what has been your most popular jewellery item?
Our popular necklace is black Flowery and black Feather earrings.
What’s your most favourite item in your collection?
Our favourite earrings are Feathers in all colours and Studded necklace.
Each piece is so lovely and unique – where do the designers (Satsuki Hata, Tessa Ocala and Sara Tuuli) get their inspiration from for their collections?
Our designers seek inspiration from the natural world and graphic patterns. Only the best and most showy design will be included in the Coruu selection – the genuine statement pieces!
Are you introducing any new items to add to your collection into for 2017?
All the time we are designing new items. At the next summer, we launch couple of new bracelets necklaces and earrings. For example, Aster bracelet and necklace.
As Coruu Silicone Jewellery is based in Finland, are your pieces available to purchase worldwide?
Our webshop is worldwide and we have free shipping to all countries.
Personal now – what outfits and shoes would you normally be found wearing?
Maarit like jeans and high heels. Sari like jeans also and colourful clothes but wear comfortable shoes.
Do you have any favourite shops or online sites?
Maarit like sailing so her favourite shop is www.pellepetterson.fi. Sari loves dogs her favourite shop is www.zooplus.fi.
What’s next on your clothes/shoe wish list?
Maarit is planning to buy new sailing coat from Pelle Petterson shop. Sari will buy a new shirt from Design by Pias.
Boots or Shoes?
Links you would like to share e.g. website/facebook etc so that readers can find out more about Coruu Silicone Jewellery.
Thank you for enlightening me about silicone jewellery – the pieces are certainly exquisite. Dear readers, I have used my native tongue spelling of “jewellery” throughout this post (I am a Brit after all!) but please note that the company links spell it the American English way. So, dear readers, do you wear silicone jewellery? What type of jewellery do you like wearing? Do share your views, I’d love to know!
All photographs have been printed with kind permission of Coruu Design Finland.