As I type this blogpost the sun is streaming through the window and after weeks of seemingly endless rain, this February sunny morning I’m feeling really good and full of the joys of Spring! How appropriate that this week’s interview is also about feeling fab – I’m chatting to Rose, co-founder of Feel Fab! Look Fabulous! a beauty and well being events company. Hi and welcome to the blog Rose…
Hi I’m Rose Holden and I’m co- founder of Feel Fab! Look Fabulous! I’ve just read an article in the Sunday paper and I guess I am best described as a Mumpreneur as I’m a proud working mum of two teenagers, Nick 14 and Kitty 16. Having been in the corporate world of Brewing for over 35 years, I opted for redundancy two years ago and decided to start my own business which would allow me more time and flexibility to spend with the children in their important final school years.
Where did you get inspiration from to start a beauty & well-being events company?
Two years ago I decided to take on a matchmaking franchise and found advertising a minefield. I had confidence in my ability but didn’t know how to reach the right audience. Being a new starter I was easy prey to the relentless touter of advertising space, genuine and sadly some scams. I also became a distributor for Forever Living, which has a fantastic range of Aloe and Bee Pollen products. I found these often helped my clients with improvement in their inner well-being and outward appearance. Sitting down one day over a cup of coffee, with a fellow networker, a style and life coach, we found we had a similar client database and the same aim which was to help improve our clients’ overall wellbeing. We had had the same advertising nightmares and hit and miss success at local trade fairs. And so we came up with the idea of running our own event, where we could market our individual businesses to our target audience. Deciding the name was the hardest part! And so Feel Fab! Look Fabulous! was born.
Have you always been in the beauty/wellbeing industry or more the events side of things?
My background was brewing and I worked in many divisions: sales, marketing, finance, but never actually brewed a pint! I had always been involved in project planning to some degree and latterly my role in facilities and contract management meant dealing with suppliers and event profitability at our in house conference centre and hotel.
You take a prestigious setting, add local sole traders or small businesses, stir in some retail therapy, sprinkle in some mini treatments, & mix in the general public – so what sort of venues or event seems to be most popular at the moment?
The events we held last year were in a luxurious 4 star hotel and a Golf and Country club, both in prestigious surroundings. We find that people like to come out and make an evening of it, with family and friends or as individuals where they can socialise, take time out for a drink or a coffee in between waiting for treatments or a spot of retail therapy. We discovered early on that people love mini treatments, head and shoulder massages, holistic therapies and manicures are always in demand, so we are increasing the number of these. People love to shop and we seek out good quality, unique products. Handbags and jewellery are firm favourites and we couldn’t hold an event without a chocolate and cake retailer present. This year so far we have a real mix of events planned. The Octagon Shopping centre in Burton for a Saturday daytime and evenings at Trent Lock Golf Club, Hilton House Hotel, Trent College and 107 Station Street, Burton.
We had to laugh when we discovered that we had arranged our first event on Comic Relief night! It didn’t seem to put people off though and many said they were glad to escape the television for a few hours, all though it was on in the bar just in case.
How do businesses benefit from booking at your events? You usually run a charity raffle too. Who has benefited so far?
Firstly, the host location is important. We work in partnership with businesses that, apart from meeting our criteria of style and ambiance, also wants to enhance their public awareness and increase footfall with repeat business. The host will often offer a free meal or spa day, for example, as a raffle prize. Our ‘showcasers’, as we like to call them, are often local sole traders or small businesses who are looking for a low cost method of marketing themselves to the general public. They don’t usually have a high street presence unless they are working independently in a shared shop or office. We give them a platform to ‘showcase’ their products and services, gaining experience and confidence along the way. We are on hand to offer advice and tips too.
We normally let the host decide on the charity. We ask each business showcasing to provide a raffle prize, a product or service which is an opportunity for follow on or repeat business. The charity takes the prizes and runs the raffle on the night so that everyone wins. We have so far raised money for St Giles Hospice and Pink Ribbon Breast Cancer Awareness. The charities that will benefit this year are the YMCA and Breast Cancer. We are also helping the purchase of a defibrillator for a local golf club and school charities.
What mini treatment or “service” is your absolute favourite when visiting an event, either as a host or customer?
That’s a tricky one. I personally adore a shoulder or head massage but a foot massage wins every time.
You can also arrange corporate events – what type of business benefits from your event?
We like to work with companies who value their employees or customers and would like to reward them in a unique way. What better way to say thank you than with a beauty treatment or therapy and time out for themselves. We offer half days or evenings which can be incorporated in away days for example. We try to use local traders too who may get repeat business afterwards. We work within our client’s budget parameters to deliver a memorable event from which everyone leaves feeling and looking fabulous!
You also have a monthly networking group – Not Just Networking – set up for individuals & small businesses operating mainly in the beauty/health/wellbeing industry and apart from networking you offer support, education, personal & business growth. What do you believe are the main advantages of belonging to such a group? What do you enjoy most about belonging to a network group?
Phew! That’s a lot of questions. I am passionate about networking and am in several clubs. I love meeting people and discovering how I can help them as an individual. It’s a bit like being a matchmaker, where you spot that two people have things in common and together they would make a good couple! Networking isn’t just about you selling your product or service, it’s about getting to know someone, building trust and being able to recommend them to someone you know who needs them. You can only really do this by being part of a regular group. If you have a group of like-minded people with similar goals then it’s a great recipe for success.
Personal now – what outfits and shoes would you normally be found wearing?
At this time of year I’m always in boots and have few shoes. I love jeggings and thick tights and long jumpers or knitted dresses. I only wear a dress for a formal occasion and then I like to really dress up. In the summer I’ll go for A-line dresses and flip flops. I don’t like my legs so shorts are a no no.
Do you have any favourite shops or online sites?
I’ve probably bought most from Fat Face and Phase Eight in the past. I prefer the whole shopping experience and day out to on line shopping.
What’s next on your clothes/shoe wish list?
I’m determined to find a pair of comfy shoes that preferably have a bit of a heel. I had a toe operation some years ago and find it really difficult to find shoes to fit. Hence why I wear boots and flip flops!
Links you would like to share e.g. website/facebook/twitter etc so that readers of the blog can learn more about you!
Thank you very much for a FAB interview and I’m sure my readers will be looking out for your events in the future…
Photo Credits: Photos published with kind permission of Look Fab! Feel Fabulous!