What inspired you to start up ICE (Incredibly Cool Events)?

After running my community interest company and working in sport for disadvantaged communities I felt there was a big need for affordable accessible cheerleading and dance competitions.

ICE organises cheerleading and dance competitions, workshops & Coaching. What would a cheerleading team expect if entering an ICE event?

They would get a help from a friendly team during the lead up to the event, affordable prices and all the support needed to get their teams feeling confident so they could give their best performance on the floor. There are big trophies, a medal for each competitor and a beautiful back drop to perform in front of. We have a highly trained judging team that offers constructive feedback at each of our events.

When did you start “cheerleading” & what was it about cheerleading that attracted you ?

I started Irish dance at the age of 7 and although I loved it the heavy shoes were not for me. I then tried freestyle dance and loved it. Dance became my passion from then onwards and I took part in competitions on a weekly basis. I found cheerleading at the age of 18 and the more I learnt the more I fell in love with it. I loved the fact that it was a team sport and the way the competitions were organised. The cheer spirit and the team ethos were definitely the main attraction.

What are the benefits of cheerleading?

Cheerleading has many benefits; it improves fitness, helps with life skills such asworking as team work and co-operation, it helps build confidence and there is a fantastic social side.

Is cheerleading suitable for everybody?

Yes all ages and abilities, cheerleading is done on a level basis so there is a level suitable for everyone. There are different elements to a cheer routine, dance, tumble, stunt and jumps.

Do you enjoy any other genre of dance?

Yes I enjoy all styles of dance, we offer pom dance, jazz, contemporary, lyrical, hip hop and next season we will be offering Acro.

Although you are based in the UK, are teams outside of the UK allowed to enter your events?

Yes of course we welcome everyone.

What ICE events are planned for the rest of 2018/2019?

We have lots of dance and cheer events lined up for the next season and they take place all over the country :

Personal now – what outfits and shoes would you normally be found wearing?

At the moment I’m pregnant with my second baby so a big maternity dress with expandable sandals for my swollen feet. When not pregnant you will find me in leggings and jeans and flats, usually covered in George’s (my toddler) latest  meal.

Do you have any favourite shops or online sites?

I love ASOS because there is so much to choose from and outfits and shoes for every occasion.

What’s next on your clothes/shoe wish list?

I would love some fashionable day wear but I have a feeling with baby boy number 2 on the way it will be a while until I make any major investments into my wardrobe, although I will be investing in some winter boots at the start of the winter season.

Boots or Shoes?

Boots, they look lovely and are very comfortable plus there are lots of different styles, long, mid length, ankle, flat etc so there is something for most occasions.

Links you would like to share e.g. website/facebook/twitter etc

Facebook: https://www.facebook.com/IncrediblyCoolEvents/
Website: www.incrediblycoolevents.co.uk
Twitter: @ICE_Events1
Intsagram: incrediblycoolevents

I wish you the very best for both your impending nappy event and your programme of events, Kimberley. I think the name of your company is incredibly cool too….

Linda x

All photos published with kind permission from Kimberley Mason (Incredibly Cool Events).