An Interview With Infruition Water

Water! If my sons complain of  headaches or feeling tired or nauseous, my answer has always been “Drink Water!”  Luckily for me, they enjoy a glass of water and 9 times out of 10, it does cure their ailments.  However, I must hold up my hands and say that I find plain water just … well …. plain boring!  My guest this week, Carmen Hubble of Infruition Water, is on a mission to convert me! Hi Carmen ….

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Hello I’m Carmen and I’m the Brand Development Manager for Infruition fruit infusing water bottles.

Infruition Water is a simple yet brilliant concept – water bottles with an inner capsule that you pack with your choice of fresh fruit & herbs. What inspired the conception of Infruition Water?

Infruition’s message is simple; we want to help people drink more water, naturally. We launched the brand with this idea in mind and immediately knew that fun and creativity was at the heart of Infruition. Everyone knows they should drink more water and Infruition makes it easy.

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There are currently three styles of water bottles – sports, classic and kids. All made of 100% BPA free plastic apart from the classic,which is made of glass. Which style is proving most popular among your customers?

The Infruition Sport is the most popular as many of our customers like to use their bottles on-the-go or at the gym! We have only recently launched Infruition Kids but are already seeing alot of pick up amongst the little ones and hope that this continues, as it is so important to get kids drinking and enjoying water.

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A normal water bottle you can just fill up – so, can you explain how you can prepare your infruition water? Any handy hints?

It really is as easy as 1-2-3: choose your combo, load the chamber, top up and go! For a stronger flavour, slice fruits or leave the bottle in the fridge to chill overnight.

There are so many fruit & herb combinations to try from strawberry & basil to the more exotic pineapple with cucumber & mint. My favourite combination is lime & mint. Have you got a favourite? What was the oddest combination you’ve come across?

Lime and Mint is actually our most popular combination; if we have events we always make sure we have this on offer. The oddest combination we have come across is famously featured in our recipe booklets:  Avocado and Kale.

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Infruition Water is a great way to get the message across about the importance of drinking water – from the new children’s bottles with their cute designs to the sports bottle that fits snuggly into bicycle holders. Just how important is it to keep hydrated?

Our brains are composed of 85% water, and studies have shown that even mild dehydration can have a significant impact on mood, energy levels and mental performance. Researchers at the University of Connecticut found that mild dehydration in study participants led to alterations in mood, headaches, fatigue and difficulty concentrating. These findings, published in The Journal of Nutrition, were found to be more pronounced in women than in men (ladies take note!); and occurred both at rest and during exercise. Check out an infographic by nutritionist Naomi Mead on the importance of drinking water: http://www.infruition.co.uk/happy-hydration-10

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As your company is based in the UK, are overseas customers able to purchase your water bottles?

Yes – we ship worldwide. If you are having issues finding your city, town or country on our website,  just drop our customer services team a line and they can help you.

Are you planning to expand your bottle styles/range in the future?

Absolutely; we have jugs, drinks dispensers and frui-tea bottles coming up!

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Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Infruition Water.

www.infruition.co.uk
https://twitter.com/InfruitionWater
https://www.facebook.com/infruition/

OK …. You’ve convinced me Carmen!  I may pass on the avocado & kale combo, though! So, dear readers, what water combo would tickle your fancy? What are your water thoughts?  Do tell!

Linda x

All photographs have been published with kind permission from Infruition Water.

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8 thoughts on “An Interview With Infruition Water”

  1. Ooh – aren’t those clever? I’m such a hypocrite – I only give my little ones water to drink, haven’t even caved on diluted fruit juice, they just have water and they drink it as know no better. However, I also find water boring & I never drink enough (any), & only drink unhealthy (sugary) drinks!

    1. All 5 of my kids readily drink water …. But I’d rather have a cup of tea! I feel such a hypocrite too – but these water bottles with the chance to infuse water with fresh fruit are so much more fun than plain water and refreshing too. Maybe worth a try?!

  2. I love these, I will have to try lime and mint. I don’t think I would like the avocado and kale, even though I love eating both, I just cant imagine how they would taste to drink, Ok I am curious I will have to try it.
    Thanks for sharing this information.

  3. Water solves physical problems the way the “power cycle” solves tech problems. It is my best and only suggestion. I like plain ice water but my husband does not so I will share! Thanks

    1. My sons prefer plain iced water too, Anna – yet I need a little more persuasion. Thanks for reading & sharing 😊

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