An Interview With Jack-It Bag London

Sometimes I come across an item that is so totally different and useful that it is fantastic when I do get to interview the founder/designer concerned.  Today’s blogpost features such an item. Is it a bird or a plane? Is it a jacket or is it a bag? Crazy as it may seem, this item is both a jacket and a fully functional bag.  I caught up with mumpreneur Jo Tribley recently to find out more … Hi Jo and welcome…

Hi, I am Jo, a married mum of two daughters; modern foreign language teacher and now founder and creative director of Jack-it-bag, London. Jack-it-bag , London is a newly launched company, selling unique, stylish jackets that magically convert into neat, compact bags, perfect for busy, style conscious people, who like to live life to the full. The dual-functioning jackets/bags provide a burden free experience, whether at a festival, on a day out, out shopping, at parties, globebetrotting or just out walking the dog!

Your mission is to create stylish outerwear with dual functionality, but what inspired you to create the Jack-It Bag in the first place?

The inspiration for the ‘jack-it-bag’ came from my daughters’ reluctance to wear a jacket or coat when going out to clubs and gigs. They didn’t want to queue for the cloakroom and didn’t want to be burdened with a coat once inside the club, preferring to freeze instead, as winter hit and the temperatures plummeted. After numerous debates/disagreements, I decided I would try and invent a jacket that could be slipped off once inside the club and be quickly converted into a bag. My daughters gave me plenty of criteria that the “jack-it-bag” would have to conform to. It would have to be stylish, so as not to ruin the all important party outfit. It would have to have room to contain all the essentials for a night out, such as their money, phone, keys, lipstick etc; it would have to be easy to convert into a bag, without the need to remove any items; and finally it had to be a neat compact bag, so that they could enjoy a burden free party experience. After much thought and experimentation, I finally designed a prototype, which ticked all these boxes and more besides. The design ensures that possessions are zipped away in secure pockets, some of which are concealed within the bag, thereby ensuring that valuable items are safely tucked away. Some of the fabrics are also wipe clean ,so that if a drink is spilled, your jacket isn’t ruined.

Have you always had a passion for textiles/fashion, or did you have other career aspirations when you were younger?

My background isn’t in fashion or textiles and nor did I have a particular passion for it. As a young child, I always liked making things and liked sewing, but then I really wanted to be a ballerina!

I love both the Velvet Crush and the Rock Chic Jack-It Bags. What items are proving popular amongst your customers?

The Rock Chic has been very popular as has the Olive Longline bomber jacket and the Relaxed fit bomber jacket.

Out of all your Jack-It Bags, do you have any favourites?

The Rock Chic and Olive longline bomber are also my two personal favourites, although I do like the Party Shimmer. It looks great on and is really eye-catching. The Rock Chic is great because it can be wiped clean and the Olive longline bomber is a fantastic fabric and great when I am walking the dog in our very changeable weather.

I read one review on your website that said: ” (The Jack-It Bag is) one of those things you don’t realise how useful it is until you’ve got one”.  As a fellow mum, I can see it’s usefulness – what did you feel the Jack-it Bag’s main attraction?

The Jack-it-bag is so versatile and I am forever discovering situations when it has really proved so useful. Most recently, whilst Christmas shopping at a very packed Christmas gift fair, it was great to be able to slip off my jacket but not be burdened with having to carry a coat and bag around in addition to all that Christmas shopping. Yet that same jacket also was a great addition to my suitcase for a recent trip to Singapore. Its versatility and dual functionality is definitely the main attraction.

Looking towards Spring/Summer 2017, are you planning to add any new ranges or new colours?

I already have my eye on some great fabrics that pick up on the key colour trends for Spring/summer 2017. I also hope to add some additional ranges including a festival jacket and a gym buddy jacket.

Your company is based in London – is the Jack-it Bag available to purchase worldwide?

The Jack-it-bag is manufactured in London but it can be purchased on the world-wide web at www.jack-it-bag.co.uk. I am happy to ship overseas.

When choosing the Jack-It Bag outer look to add to your collection, do you take into account your own tastes, your customer base, current fashion trends, requests, traditional styles or bits of all those?

The Jack-it-bag is designed to be a classic jacket, either collarless, bomber style or parka style with added hints of the seasons key trends. The classic style is updated to reflect current trends, be that in the choice of fabric, e.g velvet/ checks ( a key trend for autumn/winter 16/17), colour ( Olive green), style ( fitted, longline, relaxed) or with features such as eyelets, pom poms , tassels. The current fashion trends are definitely taken note of but they are quite subtly introduced to what is otherwise a classic style, which will not necessarily date. The customer base is really very varied; in fact there is a jack-it-bag for everyone and I try to choose outers that will suit a multitude of different users, be that a school child with no room in their locker for a school coat to a gap year student to a retired globetrotter.

Personal now – what outfits and shoes would you normally be found wearing?

I am a natural classic. I suit structured, tailored, fitted clothing, which is nevertheless comfortable. That doesn’t mean I go around in tailored suits. I love a classic pair of jeans, ankle grazing trousers, cosy knitwear, stripy t-shirts and tailored dresses. You will never find me in anything floaty or frilly. Regarding shoes, I love boots, classic pumps and kitten heels, which are comfortable to wear but still make your legs look amazing.

Do you have any favourite shops or online sites?

My favourite shops are The White Company, Hobbs, Zara and Pure. For shoes I like the Dutch company, Panara.

What’s next on your clothes/shoe wishlist?

I would love a shearling gilet.

Boots or Shoes?

I love my flip-flop sandals. They look good with trousers or dresses and I just love the summer and having the chance to wear them. Maybe it’s because the summer in Britain is so short-lived.

Links you would like to share:

Jack-it-bag, London has its own e-commerce site at www.jack-it-bag.co.uk. You can also follow us on www.instagram.com/jackitbag or on Facebook : Jack-It Bag, London

It has been great talking to you Jo and thank you for introducing us to your fabulous Jack-It Bag.  I think it’s a brilliant idea.  Dear readers, what is on your clothes/shoe/bag wishlist?  Is it a Jack-it Bag?  Do share – as always I love reading your views!

Linda x

All photos have been published with kind permission of Jo Tribley.  The photography was by Tess Salmon Photography; the model is Olivia.

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7 thoughts on “An Interview With Jack-It Bag London”

  1. Love the olive bomber . . . Such a fantastic idea! I am forever wearing a jacket and regretting it later as I get too toasty and end up trying to keep track of it while shopping. Nice find 😊

    1. There are instructions that come with the jack-it bag. When mine first arrived it was assembled as a jacket – the instructions are pretty clear that it didn’t take long at all for me to change it into a bag. Honest 😊

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