Kellie K Apparel started one evening when my wife was lamenting her lack of clothing options. She wanted to wear a particular top that bared her shoulders, but didn’t want to wear the strapless bra that went under it. When I asked her what was wrong with her current bra, she said she didn’t feel like having to deal with pulling up the bra all night. When I said she should get a new one, she said it wouldn’t matter because she can never find a bra that is both supportive and stays up.
I set about making a crude prototype that consisted of me super-gluing the very first iteration of GeckTeck to one of the strapless bras my wife said wouldn’t stay put. She tried it on and said it fixed the problem. However, I knew I had truly struck gold when one night we were going out, and she once again wanted to wear that top which required her to wear a strapless bra. Instead of using one of her store-bought bras, she grabbed the prototype I built and enjoyed a night of not having to worry about her bra once. At that moment I realized I truly had a great idea for a business.”
It was actually, it was the other way around. I had been aware of the gecko-inspired, wall climbing robots for years. The eureka moment came when I realized my wife had a problem of never being able to find a bra that stayed in place. Once I realized my wife preferred my crude first prototype over her store bought strapless bras, I knew this idea was a winner.
Thanks! A bit of both. Our team at Kellie K is made up of highly trained individuals who have come together to create a cooperative bra that feels good and is functional with a variety of clothes. We’ve explored LA’s fashion district to the get the right fabrics. We’ve worked pattern makers with decades of experience, and gone through tons of trial-and-error to make sure the fit was perfect. For the colors Kellie and Tara separately stated their preferences, then several potential customers were polled.
Currently, we’re focused on creating the best strapless bra on the market. Of course, we’re always bouncing around other ideas.
Yes, during the Kickstarter the bras will be available for purchase and shipped globally.
Dr Roy, what would you like to try to make that you haven’t tried as yet?
Dr. Roy- Shorts or blue jeans, and a t-shirt or casual button. However, my favorite shirt is one made for my former softball team, Base Invaders. It’s a great shirt!
Tara- Most of the time I’m in NY and Company Jeans, Banana Republic shirts and Naturalizers shoes. Since I have a toddler, if it’s not machine washable it’s not in my wardrobe.
Do you have any favourite shops or online sites?
Tara- I buy almost everything online. The delivery guy and I are on a first name basis.
Dr. Roy- I honestly don’t buy many clothes online! In fact, I haven’t bought clothes myself in a long time. Somehow, my wife took control of my wardrobe!
Tara- And she does a great job with it!
What’s next on your clothes/shoe wish list?
Tara- Either An incredible pair of shoes to wear to my friend’s outdoor wedding this fall. Or a pair of gray ankle boots.
Dr. Roy- Ask Kellie K!
Boots or Shoes?
Dr. Roy- Shoes. I live in LA and it never snows or hardly rains here, so there no reason for me to wear boots.
Tara- Can I pick both? All boots are shoes, but not all shoes are boots, so shoes I guess.
Fun Fact- The cowboy boots our actress Kamala wears in the Kicstarter video are her own. She wore them to the shoot and we loved them so much we included them in the video.
Links you would like to share e.g. website/facebook/twitter etc so that my readers can follow the progress of Kellie K Apparel and start wearing comfortable strapless bras!
Get 10% sitewide when you shop at Access Tattoo. Valid until October 2013!