An Interview With La Redoute

imageI had my first “catalogue” shopping experience in the mid 1980s when a friend of mine was an agent for  Freemans or Grattans – I enjoyed looking at the book and I remember buying a skirt.  However, my mum wasn’t (and still isn’t) a fan of catalogues and I carried on accompanying my mum to Walthamstow market to buy my attire for the weekend disco nights!  In the mid 1990s,  a catalogue advert appeared in a magazine and I sent off for it.  It seemed exciting, different … and I was a mum of 2 … and the little girls clothes were divine and so so chic .. that catalogue was the first winter edition of  La Redoute.  From that day onwards I have been a loyal customer, buying clothes for my children (the 2 eventually became 5) and for myself. Every season fills me with desire as I would love to buy most of the items in the book…. and don’t get me started on their shoes! So I’m really thrilled to interview La Redoute on my blog this week….so welcome…

imageMy favourites from your collection this season include the Soft Grey set of 5 beaded bracelets;the Shopping Prix Softly draping printed vest top with cowl neckline; and the La Redoute Creation high-heeled ankle strap sandals. What outfits are proving popular in the UK amongst your customers so far this season?

Our top 3 best selling products in the Spring Summer 2014 season were Flowing Asymmetric Vest Top with Polka Dots and Back Bow, Printed Softly Draping Short-Sleeved Belted Dress and Fitted Long-Sleeved Printed Cotton Voile Shirt.

imageGuest designers have appeared in La Redoute collections since 1969 and include names such as Terence Conran(1993); Karl Lagerfeld (1994); Azzedine Alaia (1995); Yves Saint Laurent (1996); Jean-Paul Gautier (2005); Christian La Croix (2008); Antik Batik (2012)… to name but a few. What designer(s) collection for La Redoute have been a runaway success with customers in the UK?

The most popular designer collection in Spring-Summer 2014 has been Paul & Joe Sister. From smart suits to cat print T-shirts this collection has proven a success with La Redoute customers. This was closely followed by our summer designer collaboration Brigitte Bardot which embraces the must have bohemian trend.

imageI only discovered fairly recently that the word “Denim” came from the French town of Nimes, where the famous fabric originates. So, it was no surprise that the French wardrobe style staples include jeans, often paired with a crisp white shirt. Personally, I’m favouring my skinnies at the moment which I wear with high leg lace up boots. What jean style is proving the trend this season?

La Redoute UK customers have really embraced the slim fit jean this season. Since these can be teamed with almost anything it’s no surprise this style is the most popular with our customers.

Simplicity is the key to effortless French chic style – from the Little Black Dress to the cobalt blue maxi dress … with pastels, florals, metallics, and a splash of brightness inbetween. What colour(s) are you personally leaning towards this season?

imageOur colour picks for the Autumn-Winter season are Aurora Reds, Royal Blue and Moss Green.

Looking ahead to Autumn/Winter 2014 – what styles/ colours / era do you hope to see being worn?

Our new Autumn-Winter collection includes some of the hottest trends seen on the catwalk. These include prints, collarless coats, 50’s glam, leopard print and of course embellishments which are a must have in the Autumn-Winter season.

Ballerina Shoes are a French wardrobe staple that are so practical and yet oozes the smartness that the French insist upon… I still have in my wardrobe a pair of Mellow Yellow ballerinas in grey/yellow that I bought from La Redoute in the late 1990s. They still look good! What shoe colours are proving popular this year?
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The top 3 most popular shoe colours in Spring-Summer were Black, Beige and Silver.

I am a fan of bright colours and I love the way La Redoute’s own mini prix and Soft Grey collections offer such an array of basics in such a variety of colours for you to mix & match. I also like the sandals in the same tempting array of colours to co ordinate with the rest of the outfits. I discovered the lure of wearing dusky pink with olive/khaki; turquoise with navy; coral with gold… What has been the colour palettes that have created a storm with customers in the UK?

imageWith our relaxed French style the two most popular colour palettes in SS14 have been the classic Black and White. La Redoute customers have also fully embraced prints this season.

Links you would like to share e.g. website/facebook etc so that readers can find out more about La Redoute

http://www.laredoute.co.uk/

 

 

 

 

https://www.facebook.com/LaRedouteUK

https://twitter.com/LaRedouteUK

https://twitter.com/LaRedouteUK

http://fashionfamily.laredoute.co.uk/

imageMy tip for Autumn/winter…. I’ve spotted some fabulous burgundy brogue ankle boots… and some fab black biker ankle boots too! Decisions, decisions!

LInda x

Photo Credits: Linda Hobden.

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