This week I’m interviewing Sadia of ROSAvelt, an independent British clothing label whose women’s clothing has wowed me with their fab mix of classic, contemporary and vintage influences. I really adore touches of lace, crochet and the sensualness of silk – classic touches that can be updated each season to accommodate passing trends, that can also easily be worn during the day yet still come alive at night. Welcome to the blog, Sadia…
Hi! My name is Sadia, founder of ROSAvelt. From a very young age I had a lot of interest in fabrics, colours and fashion; as a child, I used to design my own outfits and hand-sew doll outfits for my crafts homework. I embarked on a career in Engineering and Investment banking, but it didn’t allow me to pursue my creative interest to the degree I wanted. However, I persevered, slowly working towards my goal and after years of background work, research and personal enthusiasm, I was able to launch ROSAvelt in 2012.
Your limited edition women’s clothing combines classic, contemporary and vintage influences. So, when designing your outfits do you go by popular styles, customer requests, your own preferences or bits of all those?
I follow and research all possible fashion events; red carpet looks, colours of the season, fashion runways, Oscars, movies, all-time favourite fashion icons…you name it. Sometimes just a passing by bus with a massive promotional banner can give me an idea. My main source of inspiration is nature, which is why I used a lot of natural backgrounds in the photography and used real pictures with no air brushing of any sort.
Linda,you certainly have a good taste! Indeed, our silk dresses are proving quite popular – I like to call them our “Multi-tasking dresses” because they are made of pure silk, very lightweight for your holiday wardrobe, colourful for a summer party, barbeque or a wedding. We intentionally use pure silk to create these dresses because silk is natural fibre,so it adjusts itself to your body temperature, unlike polyester which sticks to the body and works against its natural temperature. Also very popular is our handmade collection which required a lot of effort and precision.
I personally love our pure silk printed trousers. They are very versatile; easy wear yet luxurious for all season wardrobes, especially spring/summer. I like the comfortable, no fuss look which doesn’t require too much time but still look fashionable. Our silk printed trousers always receive many compliments and I wear them with our lace tops for work, casual T’s for a holiday and with plain T shirts/cardigan for a day out.
I think it’s for women who do not wish to be consumed with the ever changing fashion industry. They want to own looks which they know they can safely wear for a few seasons for a few different occasions. Also, for women with certain taste who like the delicacy of pure silk, pure guipure lace, original jacquard and of course hand embroidery.
I can see Olivia Palermo and Big Brother House’s Emma wearing it. This dress was in fact inspired by an Oscar after party look which caught my eye and I created a more “wearable” version of it.
I love the idea of the monthly competition on your website, “Face of ROSAvelt” giving customers the chance to appear on your website and could potentially get a chance to model for future collections. What were the reasons behind launching such an initiative?
We are a young company and really want to connect with our customers. I mentioned above that photography was real with no magic wand techniques of air brushing so it’s something we want to adhere to in our future shoot, therefore we want to find models from real life instead of professional models only. It’s a win- win situation both ways because it gives newcomers a chance to start their modelling career and it gives us a platform to connect with our customers and see how they wear our clothes. We are open to ideas and all ages are welcome to become Face of ROSAvelt.
Your collection is full of bright colours! My summer wardrobe seems to be leaning towards the bright citrus colours, intertwined with shades of blue and snatches of red, white & navy too! What colour(s) are you personally leaning towards this season?
Yellow! An all-time summer favourite! Yellow is a very safe summer hit almost every season and I love the Canary yellow Crochet dress in our collection. Pink is another colour you can’t go wrong with; it instantly lifts the mood. In fact, I was reading an article just the other day and one of the recommendations to enhance your mood is to wear bright colour outfits – I couldn’t agree more. We also have some great new additions to our collection coming up soon so look out for Nautical dresses, Ceramic print silk and sequinned shift dress featured on our website in coming weeks.
Personal now – what outfits and shoes would you normally be found wearing?
Do you have any favourite shops or online sites? (apart from your own!)
I like Vivienne Westwood for her edgy looks, Marc Jacobs for his laid back approach and Jenny Peckham’s styles.
What’s next on your clothes/shoe wish list?
This summer I plan to experiment with many of ROSAvelt’s collection for nights out and work, I do however have a Burberry black handbag on my wish list at the moment.
Boots or Shoes?
Boots – they are easy to run around in rainy London.
Find out more about ROSAvelt by checking out their fab website:
Thanks Sadia – I certainly love your current collection and I’m going to give those printed trousers a try too!
Photos Credits: All photos have been published with kind permission from ROSAvelt.