This week I’m talking make up with the gorgeous Sarah, founder of cosmetic company Sarah G Cosmetics and make up artist extraordinaire! With many years experience in the cosmetic industry, Sarah has a strong knowledge of what women want when it comes to makeup which led her to create Sarah G Cosmetics an innovative,high quality brand. The brand’s theory tells us that makeup is ageless; it is one size fits all and should be attainable to all walks of women, bringing colour to skin of all colours. Sarah likes to keep the packaging understated and let the products do the talking. The products are manufactured in the USA using extremely sophisticated scientific and pharmaceutical technology. They are not tested on animals. The range consists of everything from primer to pencils and all other essentials combined with trend led seasonal products and innovative breakthrough products, keeping up with the ever competitive cosmetics market. Above all Sarah’s main ambition is simple, to make women feel beautiful.
So, let us talk to the lady herself…welcome Sarah! What was the inspiration behind setting up Sarah G Cosmetics?
I decided to take a break from the cosmetics industry and go down the fashion route. I opened a ladies boutique, however a year in I realised how much I missed what I had now discovered was my true passion – makeup. I looked into stocking makeup within the boutique and the idea snowballed from there to create my own line. As much as I enjoyed my fashion jaunt I realised my heart was in makeup more than anything else and so I gave up my store, launched a website and began the journey with SGC.
Have you always wanted to be in the make up beauty industry?
Ever since I was in my teens I wanted to be a MUA. I got my first job with MAC and my determination to have a place in the cosmetic industry grew.
What make up products seem to be most popular currently?
The most popular products right now seem to be palettes, whether it be eyes, cheeks or face. The customer is getting more looks for their money and it enables them to experiment and create multiple looks from one product. By far my best seller is my Face Kit which contains 4 versatile shadows/highlight a contour/bronzer powder and a suit all blush, its gorgeous! Of course glitter is always popular for party season SGC has some pretty amazing ones!
I love your lip glosses! All the colours! What’s your favourite make up item from your range?
I have to say my favourite item from the range is my concealer palette, a must for gorgeous flawless skin, hand in hand with this a gorgeous blush can do wonders for your complexion, so I have to say my Baked Mineral Apricot Glow is a must for luminous skin.
What do you think will be the dominating makeup colours this winter?
The dominating shades for this season are browns, burgundys and plums for lips; for eyes, dramatic, graphic liner and full lashes are bang on trend.
What plans,if any, have you got to extend your range of products? Any new products in the pipeline?
I am always looking to expand the line! For next season expect bold colours and skin perfecting products.
Do you have any favourite shops or online sites?
Since most of my work involves a computer, my shopping is mainly done on line. I love Asos! The quality of their items are so good, I dont think I have bought anything from there and been dissappointed. I love a rifle through Primark also for seasonal trends.
What’s next on your clothes/shoe/ bag wish list?
Next on my wishlist for winter is a pair of dressy knee high boots, I havent seen any so far but I am thinking an old school vibe style in black patent…
Boots or Shoes?
Clue in the previous question… I am a boot girl! I just love boots, ankle, knee high, thigh high, I love them all! I feel like a good pair of boots will go with any outfit, dressy or casual.