An Interview With The English Cream Tea Company

There’s nothing quite like an English Cream Tea – it’s an indulgence that is worth every penny and an experience that I recommend everybody to try at least once.   My guest today, Jane, epitomises the spirit of the traditional English Cream Tea – and through her company, she has extended the experience into people’s own homes, picnics and even overseas.  Grab a cup of tea and settle down whilst I introduce Jane to the blog… hi Jane!

Hello – I’m Jane Malyon. My husband Roger and I are the parents of 2 amazingly spirited lads, one of whom is an ‘advertising creative’ in Toronto, Canada and the other has the exciting job title of Cirquador. That means he travels the world as a team member of Cirque du Soleil. It also means we travel in his wake, trying to catch up for hugs, in between visits to Toronto. I’ll go a long way for my hugs you understand!

The English Cream Tea Company is a brilliant idea – what inspired you to concentrate on promoting the quintessential English afternoon cream tea and picnic hampers?

Roger and I have run an outside catering company for 35 years, with ancient (Tudor) Pledgdon Barn as our venue near the Essex/Herts border. I have also been an NLP coach helping people to get on better and communicate well…and a balloon artist, pianist, author of 2 books and public speaker (including a TEDx talk). However, in 2011, I had a chance meeting with an elderly lady who loved afternoon tea (like I do!) but could no longer travel to great hotels for her favourite treat. Suddenly the mental lightbulb went off and The English Cream Tea Company was born. My thinking was that if this lady could no longer travel to The Ritz or The Savoy, could the afternoon tea experience travel to her instead? I contacted the companies who move human organs around the UK for transplants and asked about their technology for keeping it all safe, in perfect condition and chilled – and then copied it! We now send indulgent and authentic fresh afternoon tea and English picnic hamper boxess UK wide – and have an ambient (shelf-stable) range of products, gifts, corporate gifts, teas and jams for retail, post and export. It’s been an absolute adventure bringing all this to life and every day the roller coaster continues (with downs as well as ups, of course).

do love an English Cream Tea.  I love clotted cream & strawberry jam on my scone. I did read about a man on Twitter who loved his scones with cream & lemon curd (I must try that out one day!) Do you have any personal favourites when it comes to a cream tea?

I must have had 100 interviews since starting the company, including the BBC a few times – and the two questions I am most asked are: is it pronounced ‘ scone ‘ or ‘scon’ …and is it cream or jam first. Only the TV crew from Russia surprised me by asking: “Jane, what is builder’s tea?” !!

Our best sellers are our Fresh Afternoon Tea for Two hamper delivered to your door (Best. Gift. Ever!) and our award winning Double Chocolate Brownie. However, out of our range of absolutely delicious preserves (truly lovely – I kid you not), our Lemon Curd with Passionfruit is actually the best seller – and lots of people enjoy it with clotted cream and scones – though Strawberry is the nation’s favourite with English Cream Tea. My own favourite is our Raspberry and Blackberry Jam (with clotted cream too) – and as I’m an Essex girl, I can apply the cream/jam in any order I like. It’s only in Devon/Cornwall where you might be escorted from the county for doing it the ‘wrong’ way round (hint, jam first for Cornwall, jam second for Devon!). We actually gained the Guinness World Record for the largest English Cream Tea party (featured in the 2013 album) – but Devon were not happy at all that the record went to Essex!

Sandwiches feature in an English afternoon tea & hampers – I do so love an interesting filling – but what fillings tend to be most popular amongst your customers?

When selecting our main range of sandwich fillings, we felt it was important to have Smoked Salmon with lemon (classic and delicious) and of course Cucumber (with cream cheese). The cucumber sandwich has represented wealth since Victorian times because only the rich could have the hothouses and teams of gardeners to produce them! They are quintessentially associated with an elegant teatime array and we couldn’t leave them out. After that, we chose a cheese and relish sandwich and an egg mayonnaise with cress – because they’re both vegetarian. Our range fits with many Indian and Jewish customers as well, whereas adding Ham sandwiches or other meat based options, changes that. However – we do get special requests which we try to meet and we also occasionally offer ‘special edition’ hampers with other cake and sandwich options (including Coronation Chicken). We’ll be offering a new Royal Wedding hamper soon with different treats inside! Keep an eye out on our site. We also run competitions on our Facebook page, one of which was to invent a new sandwich – and the winner’s was made and delivered to them. (In case you’re wondering it was Turkey, Goats Cheese, Watercress and Cranberry Sauce – yum!)

Your scones are delicious and I do love the idea of the xscone mixes so those who are not quite so clever at baking scones from scratch can have a go (especially the chocolate version)! What inspired you to produce the mixes? You also have a range of jams & chutneys – have you plans to introduce new flavours in the future? 

Creating new ideas and products is my favourite part of running the business BUT I have to keep myself in check. Developing any new line is actually very costly by the time the packaging, labelling, bar codes etc are added. Having said that, there will be new hampers for the corporate and gift market this year plus two new Tea Blender’s Kits…oh, and the Royal Wedding hamper….but I really must restrain from adding too many new lines. Sigh 😀

As you are based in the UK, are you able to ship products overseas? 


After launching in 2011 via that Facebook page initially, on the very first day we received enquiries from 5 other countries all asking if they could have Fresh Afternoon Tea hampers delivered too. We were shocked and er, no – we can’t quite get our freshly made scones, clotted cream, cakes, sandwiches, shortbread, brownies etc all the way down to Australia within 24 hours. So we developed gift tins embodying the treats of cream tea without the cream (but including our own Scone Mix) to be able to send out this beloved traditional treat in some form at least, world wide. English Heritage stocked our Festive Scone Bake Kit last Christmas (that came with marzipan holly and berries to go on top of your completed scones!).


We also include etiquette tips with most of our products, keeping the British traditional teatime manners going! I have videos on YouTube and Instagram etc about that aspect (and answering the Scone/Scon question) – and these seem to attract a worldwide audience (not to mention Trolls!). Indeed, every time there’s a Royal event here or Downton Abbey is aired, there’s more interest still. Apparently Nelson Mandela said that Afternoon Tea is Britain’s greatest export. Well said Sir!

Personal now – what outfits and shoes would you normally be found wearing?

In terms of clothes, I wear trousers almost 100% of the time. Actually take out the ‘almost’. I like winter clothes best eg jackets with structure – and still mourn the waning of the padded shoulder (but perhaps it’s making a come-back!). Love a bit of colour too and am known for wearing red, which is our main corporate colour.

Do you have any favourite shops or online sites? 

Location-wise, I do most of my shopping in Toronto. That sounds so much more jet-set/international than the reality. When I’m in the UK I almost never get the chance to do personal shopping – so it’s only when we’re visiting our son in Canada that I’ll get that chance. I head to the Hudson’s Bay Co (a little like John Lewis) and lose myself in the trying-on process. Bliss.

What’s next on your clothes/shoe wish list?

My next purchase (though really, I probably already have outfits that would quite suffice) could be an evening jacket as hubby and I celebrate our Ruby Wedding Anniversary this year and plan on enjoying a very special dinner out. Yay. That 40 year anniversary bit obviously also demonstrates that I had my lightbulb idea about starting The English Cream Tea Company, somewhat late in the day. But never say never, ladies! I didn’t know anything at all about retail/export/packaging/distribution or trying to build an iconic brand. However, I was certain I’d be very, very cross with myself for not giving it my best shot, so it simply had to be! With the loveliest team of Scone Gnomes, designer, web guru and more, the adventure continues….except now you’ll know that inside my oversized boots, there are little wide feet trying to keep me grounded!

Boots or Shoes? 

I absolutely love boots but possibly not for the usual reasons. I have spectacularly wide and short feet and most shoes won’t stay on – but boots are the solution. This is because I often buy 2.5 whole sizes too big to accommodate what nature gave me foot-wise. My feet would come out of shoes that were way too big but boots are more forgiving. One of our darling sons has offered to have a ‘last’ made for me so I can have made-to-measure shoes…which sounds amazing! Bless.
Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about The English Cream Tea Company.


Jane’s top ten tips on English Cream Tea etiquette!


(AND someone made a spoof of that last video – hilarious: Spoof videohttps://www.youtube.com/watch?v=sVXVdPBxipk)

Mmmm..simply delicious! Thank you Jane for making our mouths water!  Your business is simply delightful …and as far as Scone or Scon goes….I say “Scone” ….

Linda x

All photographs have been published with kind permission of Jane Malyon & The English Cream Tea Company

 

 

 

© 2018, Linda. All rights reserved.

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