Coffee. For a lot of us, we can’t seem to function without a cup of coffee first thing in the morning. Trying to go on a health kick, and struggling to forego that daily wake up routine? What if I told you that there’s a coffee available that is tasty AND contains our daily vitamin intake? Sounds good, doesn’t it? I thought so, so I caught up with Vitamin Coffee founder, Bryn Ray, to find out what is so special about his coffee….hi Bryn…
Hi! I’m Bryn Ray – fitness and coffee enthusiast, turned entrepreneur to blend those enthusiasms.
What was the inspiration behind the setting up of Vitamin Coffee?
A software designer by trade, when I worked in the city I found myself coming in rather groggy after some of the nights before. The old solution used to be a mug of coffee and a glass of some horrible effervescent fizz, so I thought there must be a way to blend the effect of both things. That’s where the Complete and Defence version of Vitamin Coffee were born, the Energy blend then followed when I started reading ingredients list of pre-workout drinks.
You currently offer 2 coffees – medium & dark with a choice of 3 vitamin blends (Medium, Energy, Defence). The coffees all contain the full daily requirement of 14 essential vitamins and minerals – so what is the difference between the blends on offer?
All three blends are based on the same set of vitamins. The Complete offers 100% of what you need of each per day. The defence is then hyper-dosed with extra vitamin C and D which has positive effect on the immune system. The energy is higher in B-vitamins which are particularly useful for people who are very active, it also has added caffeine (on top of the standard amount in the coffee).
Early days yet I know, but what coffee blends are proving most popular amongst your customers so far? Have you got a favourite blend?
Medium Defence seems to be the superstar, but it is winter. My personal favourite is the Dark Energy, I drink it before every workout.
Where do you source your coffee beans from?
The Medium blend sources from Asia and Africa – it’s a little unconventional, but it’s based on Monsoon Malabar beans that give it an incredibly smooth and creamy taste. The Dark blend is a brighter and fruiter pairing Central and South American single-origins with Ethiopian Mocha Djimmah beans for boldness.
Can the coffee be purchased as a one off or is the coffee available on a subscription basis only?
Coffee can be a one off or as a subscription at your chosen interval. The bags each contain 14 daily servings so with most customers being daily drinker a two week subscription is the standard.
As you are based in the UK, is your coffee available to customers abroad?
Currently we don’t ship abroad, but we’re actively looking into distributing around Europe.
Personal now- what outfits and shoes would you normally be found wearing?
Generally, i’m a monochromatic man. Black Levi 511, black leather Janoski and a long sleeve sweatshirt.
Do you have any favourite shops or online sites?
Most of my tops come from Reiss, Cos or Arket. Recently started to use Farfetch online though which I like.
What’s next on your clothes/shoe wish list?
A new coat is next on the shopping list – all suggestions welcome.
Boots Or Shoes?
Boots – I think they give a cleaner line to a silhouette.
Links you would like to share:
New coat, eh Bryn?… I think a black leather coat would look good especially as the styles of the 70s & 80s are trending at the moment. For a more classic look, a black wool pea coat always looks stylish and you can wear a suit under it although it equally looks good with those black Levi’s you favour 🙂 Thank you for introducing us to your coffee and it’s great to know that we can still have our coffee with the health kick included.
All photographs have been published with kind permission from Bryn Ray/ Vitamin Coffee