Category Archives: Fashion

An Interview With Grannies Inc

My granny loved to knit! My cousins, sister and I all had some rather colourful pieces every year in our Christmas stocking.  My two boy cousins had fetching tank tops in colours trending at the time – burgundy was a big favourite.  For my cousin Jane, my sister and I, well, we had bright turquoise & white ponchos and white roll neck “ski” jumpers with multicoloured stripes.  My husband’s granny knits pullovers and blankets for our children.  My guest this week, Kai Poldoja of Grannies Inc has a vision of spreading the love of granny-made knitwear throughout the world and by employing talented knitting grannies to produce a range of bespoke knitwear,  they are endeavouring to do just that. Intrigued? I was! So, I caught up with Kai to find out more….

image

Hi! Grannies, Inc. was launched in 2009 .Grannies, Inc. strives to connect people who love wearing unique, quality handmade garment with knitters who love knitting. Our knitters are passionate, experienced and most importantly, they love knitting.

What inspired the launch of Grannies Inc?

My grandma was a passionate knitter and I remember all the warm socks she knitted for everyone in the family. Most of the time she knitted more than we could wear and all my friends loved  my grandma’s socks. That made me think that it would be great to establish a website that connects all those grannies like my grandma with all those people that don’t have a grandma like mine.

image

If I wanted a particular knitted item design, how do I go about ordering the bespoke item?

Ordering bespoke items is very simple. Just go to www.granniesinc.co.uk and send us some photos of what you want knitted. Our grannies can replicate almost anything from a photo, or they can make your sketch or drawing come to life.

What’s the most unusual or strangest knitted item that has been requested?

We are often asked to knit miniature garments for objects, like bottles. We had a season where we knitted more items for objects than people due to some corporate orders. We once knitted giant socks for a massive statue in the US. But the strangest requests are usually the ones our grannies are asked to knit up: some “special occasion” garments. I won’t share any more details 🙂

image

To date, what has been your most popular knitted item ordered?

It’s our fingerless gloves, especially the Norwegian Selbu fingerless gloves. People love them, because they keep their hands warm, yet the fingers free to use their smartphones or type. They are super cute too.

Out of your knitted items, has any item been a bit of a challenge for your knitters?

I remember a 5XL jumper. It was knitted to a very complicated pattern. It was quite heavy due to the size and the knitter was struggling to hold the weight of it whilst knitting. In the end it was so big that when we laid it out flat we had to climb on ladders to take a photo of it as the whole jumper wouldn’t fit on the photo. It was a truly beautiful item however. The customer was over the moon.

Your knitters only use 100% merino wool that has been sourced ethically in South Africa and spun in a yarn mill in Devon. Why did you pick merino wool over other types?

Merino wool is one of the highest quality yarns. It’s suitable for various types of garments as it is very robust, yet warm. Whilst keeping you warm it doesn’t overheat. It’s an absolutely gorgeous fabric, all natural with nothing synthetic. It is sustainable and doesn’t damage the environment. We love it.

image

Your company is based in the UK – are your knitted items able to be made to ship to customers overseas?

Yes, we often have orders around the world. We sold to more than 100 countries, from Greenland all the way to the other side of the world, with one item having made it to a South Pole expedition.

The talent of your workforce is clear to see – and they obviously have a passion for knitting. What do you look for when hiring your knitters? 

We look for passion and skill. Our items aren’t the cheapest around, but we like to think they are the best hand knitted items one can buy online.

image

Personal now – what outfits and shoes would you normally be found wearing?

On cold days I like wearing my merino base layer and a nice woollen jumper on top. In my view wool is the best fabric one can choose for clothing.

Links you would like to share e.g. website/facebook etc so that readers can find out more about Grannies Inc.

Website: http://www.granniesinc.co.uk/

Facebook: https://www.facebook.com/granniesinc

Twitter: https://www.twitter.com/granniesinc

image

So, dear readers, do you or did you have a granny who loves to knit? What was your favourite knitted item that they made?  Or, perhaps you are a grandma who knits? If so, what do you like knitting? Do tell, I’d love to know!

Linda x

All photos have been published with kind permission from Grannies Inc.

Share This!
Pin It

An Interview With Maison De Marrakech

I’m being inspired by all things Morocco this week as I explore a London-based interior and fashion design online shop specialising in Bohemian lifestyles and Moroccan charm.  Think kaftans, Argan Oil beauty products, leather poufs, gorgeous colour palettes ..the list is endless!  It was with great excitement that I caught up with  Reina Hagen-Cherquaoui, founder of this paradise online shop – Maison De Marrakech.  Hi Reina!

image

Please introduce Maison de Marrakech …

Maison de Marrakech is a bohemian lifestyle company. Our motto is to bring that beautiful, peaceful, elegant, yet simple lifestyle of Morocco into the lives of every woman (or man, of course!). I initially started by creating small numbers of kaftans or tunics that I thought would bring exotic-ness and beauty into the everyday lives of women around the world. Marrakech has a uniqueness that enriches your life, and awakens all your senses, and Maison de Marrakech is a place where you can find products that re-creates that beautiful ambience. Therefore, although we are known for our kaftans, our ultimate goal is to introduce the bohemian ‘lifestyle products’ into people’s lives. Also, as most items are handmade, it creates that feeling of directness, and you can feel the history in each product. Each product of ours has a history, not just anonymous.

image

What inspired you to set up Maison de Marrakech?

It was definitely love at first sight. I felt my passion and enthusiasm come alive the moment I stepped into the Medina of Marrakech.
Marrakech, to me, was very mysterious, rustic, elegant, simple, rich, colourful, bohemian, deep, new & old, so much diversity and depth. To me, it felt like, “I had found what I was looking for all my life”. Moroccan design/art/crafts, had every element I looked for in beauty, and gave me that peace of harmony & happiness in life. For me, looking at beauty is pleasing to the eyes, and being surrounded, living in that space, creates happiness. It’s exactly this blissful moment, this happiness and richness that I wanted to share with everyone. This is how I started my company. It’s simply to share what brought me happiness, and to visually share this with the world; as well as to help women feel absolutely beautiful and exotic about themselves, to encourage their self esteem, and to bring out their inner beauty.

image

As you were born in Japan, what attracted you to Marrakech?

Marrakech gave me every element I was looking for in beauty. Its richness, simplicity, complexity, colours, passion, harmony, and elegance was hard to resist. What’s really surprising is that, Marrakech (or Morocco in general) could have 2 completely different elements, but they blend so well together, eg.  rich, yet simple; passionate yet calming. I loved the Japanese traditional arts, and have seen much beauty around the world, but for me, Moroccan art gave me a feeling of ‘coming home’. This is what attracted me to Marrakech, and still does.

image

I love the Turquoise Leather Pouf – it’s gorgeous! What items are proving popular amongst your customers so far this season?

Our popular items are definitely the ‘one size’ Marrakech Resort Kaftan series, the tan Moroccan poufs, and some more trendy kaftans we are creating such as the ‘zigzag Zahara kaftan’.

Out of all the outfits, accessories, beauty & boho interior products in your collection, do you have any favourites?

I must say, I do agree with my clients, in that my favourite will be the same as my customers: the one size Marrakech kaftans, our new boho style kaftans & the Moroccan leather poufs.

image

Your travels around the world have left you with a profound appreciation of arts & culture – this is evident through your love of Marrakech. So, what place is now on the top of your travel bucket list?

I love travelling to places where the ambience is beautiful and peaceful – somewhere you could have gone 100 years ago and would have still been the same as today. For this reason, I’d love to travel to places like: Florence in Italy and Rajasthan in India.

Your shop specialises in promoting Bohemian lifestyles – which famous lady and man would you love to see as the “faces” of Maison de Marrakech?

It would have to be a type of person who has the gorgeous exotic look that could pull off a simple kaftan and make it look absolutely stunning, and also lives a kind of bohemian lifestyle: Kate Moss.

image

Looking ahead to Autumn/Winter 2016, what new items will you be introducing?

AW2016 will be quite exciting for us, as we will be creating new boho-style Moro inspired jackets, and create a new look, where we’ll be creating new tunics, that you can layer with a turtle neck, or with any winter clothing. We will also introduce more of the accessories, bags and Beni Ouirain types of rugs to keep your home nice and cosy for the coming winter season.

As you are based in London (& Morocco), are your products available to purchase overseas?

Yes, we are an online based company. All products could be purchased via online , shipped to anywhere around the world.

When designing outfits to add to your collection, do you take into account your own tastes, your customer base, current fashion trends, requests, traditional charm or bits of all those?

I do incorporate a bit of the trend, customers taste, but I always am loyal to what I believe and use the Moro traditional charm as my base of design.

image

Personal now – what outfits and shoes would you normally be found wearing?

I used to wear only high heels from Karen Miller, Anne Klein and Jimmy Choo, but now with raising children and juggling work, I tend to wear sandals from Tory Burch (they do have beautiful elegant sandals!)

Do you have any favourite shops or online sites? (Apart from your own!)

Yes. I love the boho vibe of Urban Outfitters and Anthropologie.

What’s next on your clothes/shoe wish list?

I’d love to get one of those gladiator sandals, they look fab and bring a flair of glamour to any outfit but especially with short skirts/shorts. Or a pair of tan boots (with heels ). I would also love a golden bling Jimmy Choo type of party high heels, just to keep myself feeling feminine!

Boots or Shoes?

Boots are always great for a walk in the woods or for picking up kids –  you could wear them anytime, anywhere (except for holiday beaches). You just pop them on, and they’re so practical. So, I love boots!

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Maison de Marrakech.

You can find us on :
www.maisondemarrakech.com
www.etsy.com/shop/maisonmarrakech
www.maisonmarrakech.com
www.instagram.com/maisondemarrakech
https://www.facebook.com/Maison-Marrakech-135621059788738/

Thank you Reina for chatting on the blog today and I absolutely adore your products – oh the colours!  I love your travel ideas of going to  places virtually untouched by the modern world…. I visited once a village called Greffeil in  the foothills of the French Pyrenees … some houses still had hay in the basement/ground floor to house their goats overnight, the goat herders still shepherded as they had always done for years … It was like stepping back 100 years.  Have any of you, dear readers, visited places that have remained virtually unchanged? Do tell, I’d love to know!

Linda x

All photographs have been published with kind permission of Reina Hagen – Cherquaoui / Maison De Marrakech

Share This!
Pin It

An Interview With Merrimaking

I’m feeling playful this week – and it is just as well as I’m going to be talking about clothes inspired by playful ideas! Grabbing attention at festivals from 2009 with their handmade animal hoods, my guest this week – Meg from Merrimaking – has since branched out to include a playful range of glittery jumpers, tropical bumbags and gender-free slogan t-shirts.  I caught up with Meg recently to find out more about this fun loving brand…. Hi Meg….

Hi, I’m Meg, co-founder of Merrimaking. I live in Brighton with my wife, 4 dogs and a hamster called Sally. And I love to rollerskate.

What inspired you to set up your clothing company, Merrimaking?

Being self employed and running a creative company was always going to suit me, but setting Merrimaking up was actually a bit of a happy accident! It was nearing the end of summer, Harri and I had just graduated and we really wanted to go to the Green Man Festival to see Bon Iver, but we’d spent the summer going to various festivals and we’d run out of money! At uni I’d been making Animal Hoods for parties and just generally life, and that summer at Secret Garden Party they started to get a lot of attention. Harri and I thought that if we made some extra, we could take them to sell them on site at the Green Man Festival and cover costs of being there plus a train home. So we made 30, cycled to Wales and we sold them all! They even had their on stage debut with Molotov Jukebox. So, with Bestival left to go, we decided to try it again… and then we started getting invited to make them at various events (including at the Tate, which was so exciting!). It wasn’t long before Selfridges bought 200, and then it really kicked off! What started as a label that hand-made faux fur Animal Hoods, Merrimaking now hosts an entire wardrobe of playful ideas.

Have you always had a background in, and a passion for, fashion and sewing?

I’ve always been making things, ever since I was young. I think my brain very much works in 3D, so creating pattern pieces, for example, comes quite naturally. My degree was in Fine Art, and my practice involved a lot of costume-making, and the hoods led on from that really… I’m very visual and I think looking back through photos, I experimented a lot with my clothing! Identity really interests me, and clothing plays a big part in that.

image

I love the cake sweatshirt and the woven patches! What styles are proving popular amongst your customers this season?

The ‘cake sweatshirt’ is one of my favourites! Popular this season… Watermelons have been selling well, the Cloud Jumpers/tees and the Bumbags too, and our ‘Over It’ Rainbow Beanies.

Out of all the outfits/accessories in your collection, do you have a favourite?

The hoods will always have their place, just because that’s where it all started. And obviously our ‘Dog Party’ sweatshirt because it features my 4 dogs! Saying that, I most often wear the ‘Cake’ sweatshirt, or the ‘Disco’.

image

Your brand is influenced by playful ideas and the festival scene – have you a favourite festival? If you could go to any festival anywhere in the world to get inspiration for a new collection, where would you go?

I grew up at festivals, and having revolved pretty much every summer of my life around them, I’m actually taking a year off! I know… though I did say this last year and then I found myself at Secret Garden Party! (…and I did go to Love Saves The Day festival a few weekends ago…). For inspiration… I’d probably hop between Dreamland in Margate, and Ocean Drive / Miami Beach. I watched The Birdcage recently and I loved it! All the architecture and the rollerskates and the queens!

Your clothes have already been worn by celebrities such as Ellie Goulding, Zoe Ball, Rizzle Kicks and Rob Da Bank. However, which famous lady/ gent would you love to see as the “face(s)” of Merrimaking?

I’ve always really liked Lily Allen, M.I.A and Sia, in fact I met Sia and gave her a hood, but in the end her drummer wore it. Still made my night though, it was one of the best gigs I’ve ever seen. Also, can I go back in time to the 90’s and say a spice girl?

image

Your Summer 2016 collection included the themes of clouds, glitter, fruit, and a clear love of pastels. Looking ahead to Autumn/Winter 2016 – will you be adding more styles and/or colours?

The short answer is yes! I’ve lots in the pipeline…. but whether I can wait to launch them in Autumn is another question! I get excited once they’re complete, and I really want to put them out there! I can never force myself to come up with new work, so I have to seize the moment when I’m feeling inspired, meaning I create new collections on a very adhoc basis and they’re often very current. Fortunately, because all of our pieces are made in the UK, and mostly made/assembled by us, it does mean that once we have a new design, it can be finalised and added to our website within just a few weeks (sometimes even less). This isn’t very helpful when press releases often need to be sent out 6 months in advance!

As you are based in UK, are your outfits available to purchase overseas?

Yes absolutely! I love sending our pieces far and wide. For the first few years we plotted on a map each time we sent a parcel to a new country, and we’ve spread ourselves pretty far now 🙂

image

When designing and making outfits to add to your collection – do you take into account your own tastes, your customer base, current fashion trends, requests, or bits of all those?

I try to design pieces that either I, or a specific couple of my friends would want to wear. I never sit and trawl through the internet, or look at fashion forecasting, it never holds my attention. My own personal interests come into it hugely, I’m noticing that the clothes I’m drawn to are increasingly more camp and I’m enjoying exploring that through Merrimaking. If a design goes down really well, I try to give our audience more of what they like by creating variations or working with the same theme.

Personal now – what outfits and shoes would you normally be found wearing?

Right now I’m wearing leggings, a t-shirt with a high neck and a ridiculously good pendant that Harri made me, which features my dogs Tomboy and Dexter!I have this pink fluffy bomber jacket that I made out of a huge teddy bear, it has a dogs head instead of a hood and I literally love wearing it! But that one only comes out for flamboyant occasions… and when I can be bothered to spend the evening being stroked by passers by!

image

Do you have any favourite shops or online sites? (Apart from your own!)

I struggle with Etsy as I can’t quite shake-off finding it a bit too craft-based and ‘twee’ over all, but I’m starting to find it more exciting and there are some really great finds on there by amazingly talented, independent designers! I shop in American Apparel a lot too. I love that you can tell one of their pieces a mile off, but it’s never smothered in their logo. I’m not always opposed to brands,for instance,  I love the three stripes on Adidas Originals!

What’s next on your clothes/shoe wish list?

I have fallen completely in love with an Alexander Mcqueen fur-trimmed bomber jacket, but it’s real fur and I won’t go anywhere near real fur. I’m so gutted though!

Boots or Shoes? 

… do Rollerboots count? 🙂 I otherwise only ever wear trainers. Even wore them on my wedding day with my dress!

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Merrimaking.

Website: www.merrimaking.co.uk

Facebook: www.facebook.com/merrimakingofficial

Instagram: www.instagram.com/merrimaking

Twitter: www.twitter.com/merrimaking

Pinterest: www.pinterest.com/merrimaking

Thank you Meg for chatting to us on the blog today and I really do love your fun attitude!  So dear readers, a bit of a fun question for you – Meg does a variety of animal hoods but if she did a hood of an animal or other mythical creature that depicts you, your personality or just your favourite beast – what would it be?  I love the book, The Girl  With A Dragon Tattoo – I wanted a dragon tattoo but have got a sort of lightening bird pattern instead – so I would pick a dragon 🙂 I look forward to finding out what beasts you all are!

Linda x

All photos have been published with kind permission from Merrimaking.

Share This!
Pin It

An Interview With KIKI Clothing

I’m pleased to welcome on the blog this week the gorgeous fashion designer, Titi Ademola,  whose brand KIKI Clothing  has graced the Red Carpet and has been exhibited in  various cities around the world including Accra, Lagos, Mauritius, Johannesburg, London and Rome. I caught up with Titi recently to find out what it was like to be an intern with renowned designer Betsey Johnson in New York City, and to find out more about her vibrant designs that are creating waves in the fashion world….Welcome Titi…

image

 Hi, I’m Titi Ademola and the founder and creative director of KIKI Clothing.

What inspired you to set up your fashion brand KIKI Clothing?

My late father was Nigerian and my mother is Ghanaian. Although born in London, I’ve always been passionate about where I’m from and Africa as a whole. 50 plus countries are found on this continent with rich cultures, traditions and a wealth of creativity. It used to really disturb me when observing how the media portrayed Africa as a “dark continent” I so wanted to see both sides shown on television or in magazines. The Africa I know is full of colour, vibrancy, flavour and amazing, contagious energy. In a small humble way, I wanted to show a positive side of where I am from, through fashion.

Have you always had a background in, and a passion for, fashion?

I’ve always had a passion for fashion. The familiar stories of dressing up dolls as a child and playing dress up in my mother’s clothes and accessories, was part of growing up for me. As I got older, in my teens, I wasn’t sure I could actually pursue fashion design as career and be taken seriously. I’m grateful my family and peers were very supportive. I undertook a Bachelors degree in Fashion Design and interned after graduation with Betsy Johnson in New York. It has been very rewarding being able to enjoy my work day to day and earn a living also.

image

I love the Two Tone Dress – it’s gorgeous! What styles are proving popular already amongst your customers so far this season?

Thank you Linda. Yes,the Two Tone dress appeals to a wide range of clients, along with the Pencil Dress with wing sleeves and the Bell Sleeve Peplum Top.

Out of all the outfits in your collection, do you have a favourite?

I’m very keen on the Kimono Drape. We’ve done different variations of it over the years and it’s extremely flattering on too.

You spent time being an intern for one of my favourite designers, Betsey Johnson, and for Burberry in New York City and now your own brand is exhibited in cities such as Accra, Lagos, Mauritius, Johannesburg, London & Rome – and although your brand is influenced by the West African love of colour/patterns, if you could go anywhere in the world to get inspiration for a new collection, where would you go?

Brazil, definitely Brazil. It reminds me of West Africa. The food, the music…I’m always so happy when I hear Bossa Nova…there’s a lot of joy in their culture and I find it infectious. I was privileged to travel there a few years ago and would love to go back and explore, as it’s such a big country.

image

The KIKI brand has already had dresses that have graced the Red Carpet – namely actress Nicole Ari Parker & reality star Tiffany Jones. However, which famous lady would you love to see as the “face” of KIKI Clothing?

Yes, it was quite an honour seeing these well-known reputable women wearing our designs on the red carpet. Amazingly enough, they both are the ideal KIKI woman. They’re beautiful inside and out, hard working and ambitious, they have fantastic drive and determination and love to have fun in life. Other famous ladies that comes to mind would be, Lupita Nyong’o or someone quirky like Paloma Faith.

Looking ahead to Autumn/Winter 2016 – will you be adding more styles and/or colours?

Yes, we’re looking forward to introducing new silhouettes and fabrics for the next season, so keep an eye out for updates.

As you are based in Ghana, are your outfits available to purchase overseas?

We found that although we are based in Accra, we have clients coming into our shops from other parts of Africa, North and South America, Europe, Asia and really all over. These are business travellers, expats living and working in Ghana and tourists. This encouraged us to launch an online shop, www.kikiclothing.com/shop because we wanted to make KIKI Clothing more accessible, globally.

When designing outfits to add to your collection, do you take into account your own tastes, your customer base, current fashion trends, requests, or bits of all those?

I try to factor in all the above, but ultimately it really comes down to what the customer wants and listening to them.

Personal now – what outfits and shoes would you normally be found wearing?

I wear a lot of trousers, either loose and long in length or fitted and slightly cropped and I tend to wear pretty sandals and slippers, some with a bit of a heel and usually from KIKI, as we make footwear also.

Do you have any favourite shops or online sites? (Apart from your own!)

I love Zara!

 Boots or Shoes?

Because of my location in sunny Accra, it would have to be shoes 🙂

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about KIKI Clothing.

www.kikiclothing.com/shop -Online Shop
https://www.facebook.com/KIKI-Clothing-226374854092469/ -Facebook
http://instagram.com/kikiclothing/ -Instagram
@KIKIClothingGH -Twitter

It was lovely talking to you Titi.  I really do love bright colours – wearing bright colours make me feel happy and confident – especially red, yellow, green and turquoise! What colours leave you with a smile on your face?  Do tell! 🙂

Linda x

All photos have been published with kind permission from Titi Ademola/KIKI clothing.

Share This!
Pin It

An Interview With Tony Porter

I am honoured to have on the blog this week one of the people who spearheaded British Fashion Week – now known as London Fashion Week – the gallant gentleman, Tony Porter.  I caught up with Tony recently to find out more about his unique life spent at the forefront of fashion, the swinging ’60s scene in London, the high fashion Kensington store Biba, and his gripping new memoir “Whatever Next?”….. Welcome Tony …

image

Hello, I’m Tony Porter. Born 12/6/35

You certainly have lived a fascinating and unique life in the forefront of fashion – but, what was the inspiration behind picking up your pen and writing your gripping memoir, “Whatever Next?” What’s the story behind the title?

In 1986 B and I left the world of Fashion and bought tiny Burgh Island with its tired but lovely Art Deco Hotel. After spending 16 years on its restoration, we moved on, and I immediately wrote our story in “The Great White Palace”, published in 2002. Since then, it has sold 23,700 copies, and very many readers have asked me how I spent the rest of my life. I was finally persuaded, and the book was finally published on 28 February 2016. I spoke about it at my 80th Birthday party, after which I was approached by two guests, suggesting that, following my seven careers, I should make a film about them. That was when I collapsed in an arm chair muttering ‘Whatever next?’. These are the last two words of the book, but seemed an obvious title as well.

image

You started your career selling paint for ICI – spending many years with ICI in Africa – before returning to London to sell high fashion for the Kensington store, Biba, founded by your sister-in-law, Barbara Hulanicki. Did you have an interest in fashion at that time, or was it something that grew on you as you sold the outfits?

No, it grew on me. Till then a dress was a dress and a skirt a skirt, but Barbara’s were different. As I became steeped in the selling and even the manufacture of her unique and inexpensive designs, I came to love the look, especially on those ’60s “Dolly Birds”  who daily thronged the Biba shop in Kensington.

The scene in London during the swinging 60s must have been exciting – especially as many famous starlets flocked to Biba – Twiggy, Marianne Faithful, Mia Farrow, Cilla Black & Yoko Ono to name just a few. I’m sure you kept a cool head when you served them – but did anyone actually make you go weak at the knees (starstruck mode)? Who would have made you go a-quiver if they had entered Biba?

That has to be Bardot, although she doesn’t exactly answer your question, because she actually walked in one day to go shopping. She was prepared to try things on in the communal changing room, but Barbara’s husband, Fitz, offered her the passageway outside his office. I did glimpse her as she made her way there with an armful of clothes. She did make me weak at the knees, but that was all. Fitz did better though, by standing on a chair, so that he could peep through the glass over his office door!

T427 IM 4CBW 26-18
T427 IM 4CBW 26-18

You were one of the people who spearheaded British Fashion Week – now known as London Fashion Week. What was the inspiration and original aims of the Week? Are you surprised the idea is still going strong and is one of the most important dates in the Fashion calendar?

When I left Biba and started my own Fashion PR business, I did really well getting lots of coverage for the twelve accounts I came to represent. It was so frustrating though that twice a year the whole of our Press corps disappeared to Paris, then Milan, to report on their designs for the coming season. We had wonderful designers, some established and others fresh out of our marvellous colleges. I couldn’t see why there was no such event here, and resolved to do something about it. That was exactly forty years ago, and in the book I relate how I went about it with such success that it became established on the world fashion stage. Obviously I am thrilled that our Fashion Week has long since become known as one of the big three in Europe, but cannot help thinking that the numbers are now too big, and the organisation is not so special as in my day.

T310 IM 5-9
T310 IM 5-9

After leaving Biba, you ran your own successful fashion PR business in London’s West End, helped by your wife Beatrice. What made you decide to go from sales to PR?

As I’ve said already, I came to love fashion and the way it evolved, but I knew I would never aspire to being a designer, and I tired of selling. However, I had come to meet and help a few influential journalists, and came to realise that, in return for showing them the right selection, they were able to feature photographs of certain items which fitted their fashion story of the day. Obviously I didn’t have the name of Biba with which to conjure, but I chose well and quickly gained the confidence of most of the major writers. I also found that I could make much more doing this, so the decision to move on proved right in many ways.

Can you tell us about the beautiful Burgh Island and the Art Deco hotel you lovingly restored (and have since sold)? What attracted you to buy the island & its hotel? What was your favourite feature of the island/hotel?

When we bought our second hand yacht and cruised along the south coast of Devon and Cornwall, we fell in love with their rivers and little harbours, so, when we decided on another change, it was there that we looked. After several possibilities fell through, we heard that this tiny (26 acres) island was for sale, complete with its ART DECO hotel, we went for it. The huge risk and years of scary experiences are described in detail in my first book ( it is also included more briefly in this new one. How could I leave 16 whole years out of my autobiography!) We finally sold it to a couple who claimed to love art deco as much as us, in 2001. Without doubt our favourite feature was, and still is (except we are banned !) the Palm Court, with its original stained glass ceiling, which we restored.

image

You are now concentrating on your new career as a writer – your gripping memoir, “Whatever Next?” was published in Feb 2016. Have you got any other plans to write other works? Is there any other writing genre you would like to dabble in?

Yes. Children’s  books. I have written them before for my grandchildren who did the illustrations for me, and they loved them.

When you are not writing, what hobbies or past times do you enjoy?

Sailing (other people’s yachts), opera (Hearing, not singing!) golf (badly), walking the Devon lanes, travel (but not long haul now).

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about you and where to buy your memoir “Whatever Next?”

Website: tonyporter.co.uk

Facebook: https://www.facebook.com/Whatever-Next-748983758567899/?=ts

Twitter: @TPorterAuthor

It has been an absolute pleasure to have you on my blog, Tony, and I haven’t yet stopped giggling at the picture you’ve given of Barbara’s husband Fitz trying to glimpse Bardot! Must admit, Bardot is one of my style icons from those days.  The other being Debbie Harry of Blondie in the 70s/80s.  Dear readers, have you got a favourite style icon? Do tell, I’d love to know…

Linda x

All photos have been published with kind permission of Tony Porter.

Share This!
Pin It

An Interview With Arzu Kara Fashions

Effortless chic style with a mixture of couture is the trademark of my guest this week – British based designer Arzu Kara.  Originally from Istanbul, now based in Henley on Thames , Arzu created her own fashion label in 2006. I caught up with Arzu recently to find out more about her style…. Hi Arzu!

arzu_studio

Hi! I’m Arzu.  In a nutshell, I am fashion designer and creative director, from Istanbul and an owner of a gorgeous sprocker spaniel called Musket and madly in love with a super cool human being.

What inspired you to become a fashion designer?

No one knows, including me! I was around 4 when I used to draw (more like doodling though) and my mother was brave enough to give me a crotchet needle. A few years later,  I would try to make outfits for my dolls. Around then we all realised that I love creating, working with fabrics and I was lucky enough to be able to pursue my passion professionally.

arzu_studio

Have you always had a background in, and a passion for, fashion?

Yes absolutely. I was born and raised in Istanbul where the education system is completely different, so I went to a vocational high school. There I was taught pattern making/garment construction as well as the standard curriculum, like mathematics and physics. This was the right path for me as thereafter I went to university studying Fashion and Textiles.

I love the Ilayda Asymmetric Dress in Indigo Blue, the Annette Long Skirt in Mint and the Cynthia Leather Skirt in Khaki? What outfits are proving popular amongst your customers so far this season?

Ilayda dress has been a favourite because it’s so flattering and so versatile. I have shortened mine so I wear it for going out with super high courts. The amount of compliments I get is ridiculous which is all down to clever ruching and angles. Also my Janey dress. Incredibly simple but it was a classic. In fact it was named after a client of mine who later became a really good friend and it looks amazing.

image

Out of all the outfits in your collection, what is your favourite?

My silk tulle corseted dress with leather. The reason is that I have draped the entire dress on the mannequin and just let the fabric do what it wants to do. Furthermore, I just adore working with silk tulle and leather. Equally beautiful equally difficult to work with. My Simone dress too – I feel so wonderful and elegant when I wear it and the colours remind me of the ocean. 

image

Originally from Istanbul in Turkey, you are now based in Henley-on-Thames in England. Your outfits are effortlessly chic style with a twist of couture fashion. Where do you draw inspiration from for your collection?

All of my inspirations come from my clients and the stunning friends that I have. I am very lucky to be living/working in a very influential neighborhood where women just look so well put together but it looks effortless. Also nature, colours and texture. Also, this will sound quite peculiar,  but I dream about some of my most complex designs. I love it when it happens – sadly not every day!

Which famous lady would you love to see as the “face” of the Arzu Kara Fashions collection?

It would have to be Charlize Theron. I could look at her face for hours and as if she is not blessed enough with pure beauty and grace, she is also very intelligent, not ignorant plus aware of current affairs – truly independent but feminine with a kind heart.

image

Looking ahead to Autumn/Winter 2016 – what styles/ colours do you hope will dominate your collection?

Earthy greens, shades of violet and brown are the main colours. I focused on marrying up contrast textures this season. Cashmere with lace wool with silk and so on. Most of them are tailored even though they might not look tailored at first glance.

As you are based in England, is your clothing range available to purchase overseas too?

Yes indeed. Consumers can shop online wherever they are and we just ship it to them. We are also exhibiting this year, so Arzu Kara outfits could be found in independent boutiques across the world.

image

When you are not designing dresses do you indulge in artwork of some kind or do you have other hobbies?

I love painting with watercolours and free drawing when I have free time ( which is rare);  I adore (and hate we have a complicated relationship) hot yoga; and any time spent with my other half, even just talking about our day, is bliss. Lastly, exploring new places and having cocktails with good friends.

Personal now – what outfits and shoes would you normally be found wearing?

I seem to be living in skinny jeans (I know, it’s a cliche,sorry!) when I am in the studio, as I need to be really comfortable moving around. I wear chelsea boots during the winter months and flats in the summer. For meetings with buyers I tend to wear my own designs and I opt for a more tailored and grown up look. Going out in the evenings,  I love wearing high heels and fitted dresses. Unless it’s summer, where a soft fine fluid fabric is a must – I might choose floaty dresses or tops teamed up with shorts or mini skirts.

image

Do you have any favourite shops or online sites?

I love Maje, Sandro Stefanel and Helmut Lang. Outnet is my favourite place for online shopping – so many labels under one roof and one doesn’t need to re-mortgage the house.

What’s next on your clothes/shoe wish list?

I have been wanting a really well made, stylish but comfortable nude courts but haven’t found them yet! Clothes will be chosen from my own line. ( And no, I am not biased! :)) Bags are also my favourite. I have my eye on one from Balenciaga’s 2016 resort collection.

Boots or Shoes?

Definitely shoes. I need to be free without so many layers, so with boots I feel restricted. Not in the height of the winter months though! However, I have been seen wearing mini dresses with bare legs and heels while there was still snow on the ground 🙂

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Arzu Kara Fashions

https://www.facebook.com/ARZU-KARA-158189797530871/?ref=hl

https://twitter.com/arzukarastudio

https://www.instagram.com/arzukarastudio/

https://plus.google.com/u/0/b/117992787492536834346/117992787492536834346/posts

Thanks so much for wowing us with your delightful outfits Arzu!  It has been a pleasure chatting to you. It was great that you studied dressmaking at school.  I did dressmaking/needlework too, but alas I was not very good – I struggled to finish off any item after 3 years – half an apron, half a corduroy skirt and half a shirt! Dear readers, did you study dressmaking at school? What did you make?  Do share your stories….

Linda x

All photos have been published with kind permission from Arzu Kara.

Share This!
Pin It

An Interview With Durga Universe

Hailing from Amsterdam, new designer brand, Durga Universe, created by Dorit Kozlovski, brings a spiritual edge to contemporary fashion. The collection is a delicious mix of eccentricity, extravagance and colour – all underpinned by the brand’s motto of “reuse, reduce & recycle”.  This is daring fashion at its very best and not one for shrinking violets!  I caught up with Dorit to discover what makes her tick and what actually lurks in her closet…..

image

Hello lovely Boots Shoes and Fashion readers! I’m happy to contribute to this wonderful blog. I am Dorit, the creator and designer of Durga Universe. As the name Universe suggests – it is where everyone and everything exists. The fire Goddess Durga is my highest self / deity according to an Indian magi astrologist. (Goddess Durga symbolizes the divine forces (positive energy) known as divine feminine energy/ power that is used against the negative forces of evil and wickedness. Durga slays negative traits and is the joy in the cosmic dance of life.) These powerful names give me complete freedom to create sustainable fashion, music, art, shows and involve amazing artists of all areas! My mission is not only to create, but shed the light on a love based economy, where mass-production, greed and exploitation of people and resources have no room! I promote conscious consumerism.

What inspired you to launch Durga Universe?

I’ve always loved creativity. Living in Amsterdam for 10 years, I realized that creativity was a way to distract the mind from the desires that Amsterdam offers. This was really important for myself and  my friends around me, who were all captured by an unhealthy lifestyle, yet at the same time so inspired by Amsterdam and the deep exploration of the almighty consciousness. In my darkest times, Durga was always the light at the end of the tunnel. The more I’ve been diving into the creativity, the happier I feel.

image

Have you always had a passion for fashion?

I’ve always had passion for beauty and fashion by expressing through colours and mismatching styles, mainly rebelling against the political constraints or people’s mindset. Many other reasons, for example: growing up in the Soviet Union, within the grey dullness; my father having been sentenced for 4 years in prison for secretly exporting vintage clothes to Estonia for “capitalist” activity; people wearing certain clothing in what was considered to be “appropriate” for the style of music or group setting –  got me to express myself passionately. My dear friend,  Manchester born Zoe Edge, says it well in a song we produced together “Be a lion,not a sheep”. I think that has also become the motto of Durga.

The collection is eccentric, extravagant, and brimming with a kaleidoscope of edgy colours – I do so love colour- what was the inspiration for the vibrant collection?

Durga is all about colour. To liven up the streets from being dominated by grey, black and blue shades, that seem to be absorbed by the masses. To awaken to oneself as a God/ Goddess and realise that we are all responsible for how we live our life and how we live/think/feel/perceive each day. Durga creations emphasize the uniqueness of each and every one of us, therefore, they are one of a kind designs that I try not to define as a “collection”.  A collection to me is the notion of time and season, whilst Durga is about creating timeless designs not constrained by specific year or season.

image

I totally love the “Durga Psychadelic Metamorphosis Butterfly Dress” and the  “Extravagant Eccentric Vibrant Purple Faux Fur Coat”. What outfits have proved popular so far this season? Have you got a personal favourite?

Thank you very much. I can’t define the popularity of Durga designs in a particular season. When I checked the favourites that people have chosen in the Durga Universe Etsy shop, the most attention has been given to the up-cycled art coats/ jackets for men by graffiti artist Cian Muggler and my crochet blended colorful scarf dresses.

My personal favourite is the Ethnic Eccentric Faux Fur coat, it reminds me of Mongolian shamanism, Asian spirituality, accentuated with glam rock faux fur. The coat combines so many different elements, even pieces of my sons’ red vintage jeans…

image

All your photo shoots feature local talent and locations that showcase the allure of Amsterdam. It certainly is a fantastic city and really epitomises your motto – daring fashion for urban gods and goddesses. Have you got any favourite locations in Amsterdam?  Where was the most oddest/most daring photoshoot spot?

Amsterdam is truly the playground for magic and creativity. The oddest shooting was in my favourite bar, the Blarney Stone. After 2 attempts of filming a bar scene for the video “Forgiveness”, after getting the whole crew together – firstly, there was a problem with camera; second time,the light.  On the third attempt, the gathering of people for our shoot disappeared and our leading man Tom could not stay.  However, we found a Welsh rugby team enjoying a stag party in the bar. I asked them all to get involved in the set: as security for holding  back the crowds passing by during the filming and of course, the stag himself playing the actor part. It was getting very dangerous as the shoot was going on a long time… some team members got a bit messy and the expensive equipment was in jeopardy! It really tested the patience of Xander productions and Visual Susana. As crazy as it was with all the mad energy in and outside of the Blarney; it surely was the most odd and funniest experience so far during the set.

Which famous lady and gent would you love to see as the “faces” of Durga Universe?

A Durga bearer can be anyone appreciating a bit of magic, daring, perhaps in the path of reconnecting with one’s true nature. I do admire free spirits, those not afraid to express themselves. It would be an honour if Roisin Murphy would wear Durga. My new project – 100% hemp coats representing Goddesses/ Gods painted by different artists should be completed by the end of Spring 2016. I would love to ask Sinead O’ Connor to wear one of the coats (perhaps the “Tree of Life”), to remind her how significant her music and poetry has been in raising awareness about paganism, showing true emotions, standing up against injustice. She was such an inspiration to me as a teenager. Perhaps I could regain her faith in herself and humanity. I could imagine Ian Brown from Stone Roses wearing the Fireface jacket painted by artist Cian Muggler.

image

You have travelled far and wide and Durga’s textile inventory includes ethnic handwoven textiles handmade by local Laos artisans, luxurious Indian silks, rare faux fur and vintage fabrics. What do you look for when choosing your textiles? What place/country impresses you most with its array of textiles?

Fabrics that are inspiring, colourful and have some sort of emotional value are unique and sustainable. I mostly go with the feeling and a lot of times, I get an idea when I see a certain fabric. Some fabrics are gifts from friends or family that later evolve into ideas. For example, the Long Classic Peacock Dress is made from  sari material given to me by my mother years ago when she visited India and I just recently got an idea to make it into an open back dress with a longer back flair.

image

As you are based in Amsterdam, are your clothes available to overseas customers?

Absolutely. I have an online webshop and I also sell via Etsy.com, shipping worldwide. I intend to open my own atelier shop in Amsterdam soon.

Being well travelled, where is the most unusual place you’ve visited? What’s your favourite location? What country/place is currently number one on your travel bucket list?

Travelling is truly important in my life and such a contribution to my happiness. I think I’ve always travelled whether physically, in my imagination or within my consciousness. The most fascinating has always been travelling within myself. Regarding the physical travels, the most humbling and extreme was the Amazonian jungle in Ecuador, with massive spiders, huge paralyzing ants, big beautiful slow-motion colourful butterflies, birds and the dangers of anacondas etc. Closest to my heart is the ashram of my spiritual teacher, the hugging mother AMMA India. Number one on my bucket list is a Columbian jungle trip, visiting 11 shamanic tribes.

image

Personal now – what outfits and shoes would you normally be found wearing?

I am a huge fan of spontaneous vintage shopping. Most of the outfits I wear are vintage designs found from all parts of the globe. I also shop consciously in alternative stores. For example, Alien boots from Cyberdog in Camden.

Do you have any favourite shops or online sites?

I love Etsy.com, where artisans from all over the world sell unique clothing. Vintage shops and markets everywhere. I do not support global corporations and corporate brands based on a greedy economy, pollution and slavery.

What’s next on your clothes/shoe wish list?

I am grateful of everything I have and not in need of anything particular. I do admire inspiring artists and recycling, which I gladly support.

Boots or Shoes?

Depending on the environment… definitely boots in the Netherlands, very practical due to the weather conditions; sandals in any warm country and barefoot whenever I can.


Links you would like to share:

Durga Universe social media links and shops:
Twitter https://twitter.com/durgauniverse
Facebook https://www.facebook.com/DurgaUniverse/
Instagram https://www.instagram.com/durgauniverse/
Pinterest http://www.pinterest.com/DurgaUniverse/
Webshop www.durgauniverse.com
Etsy shop https://www.etsy.com/shop/DurgaUniverse

Wow, Dorit, you are one interesting and sassy lady!  Your clothes are very vibrant and I love your use of textiles too. I must say, your bucket list number 1 trip sounds very adventurous – if you do manage to go, I’d love to hear all about it! Dear readers, are you vintage/textile fans? Are you brave enough to wear bright colours?  Are you adventurous?  Do let me know how adventurous you are ! 

Linda x

All photos have been published with kind permission from Dorit at Durga Universe.  The photographers are: Xander Productions, Elena San Francisco Photography, Luca Chiapatti Photography.  The models are: Sasha Kalashnikova, Marta, Sonia Lawicka, Ramona.

 

Share This!
Pin It

An Interview With Fashion Blogger Ivy Ekong

Based in both London and Nigeria, Ivy Ekong is a wardrobe consultant and independent fashion blogger, whose fashion website offers instant exposure into the escalating African market.  She is well known on her blog for combining luxury items with pieces from up-and-coming designer collections, high street outlets and vintage finds; and she has also launched her own jewellery line too.  I caught up with bubbly Ivy to find out more…. Hi Ivy!

image

Hi! My name is Ivy Ekong. I am a wife and a mum of 2 gorgeous girls. I am also a Fashion Stylist and a Fashion Blogger. I attended Ambrose Alli University in Nigeria where I graduated with two degrees in Business Management and Economics respectively. I also trained in Personal Styling & Image Consultancy through the well known Colour Me Beautiful Academy in London. I draw upon my knowledge and experience as a high fashion model and a stylist to bring my blog (IvyEkongFashion.com) to life. I have always had a passion for fashion, and  I now share my professional insight on my blog – I document my colourful fashion sense and OOTD’s , including high street wonders, up and coming designer collections and vintage finds. Ivy Ekong Fashion is not your ordinary fashion blog. It’s a multicultural online community. I am a very fun and loving person. I love taking on projects that are challenging. I also hope to the make my mark in the fashion industry in the long run.

image

You founded your own exclusive personal styling and image consultancy company, Icon Mode. What was the inspiration for setting up the company?

I have always known what I wanted to do and be in life, even at a tender age. I had a dream and I am currently living that dream. “IconMode,” which means “Fashion Icon,” is a business name I picked out when I was just 13 years old. I wrote down the name in my diary and said that one day that name will be a household name. I will change people’s lives and careers through effective personal styling. I also worked in the banking sector for some time, not because I loved working in a bank, but because it was part of the preparation process to get me to my vision. The world is evolving everyday. Men and women are more conscious of what they wear now and
are more interested in knowing and learning more about colours, styles that suit them, etc. Celebrities also want to be branded by their personal style. These were all part of what inspired me to set up IconMode.

image

IconMode offers a range of services – luxury personal styling range of services – luxury personal styling, personal shopping, fashion styling – as well as workshops offering courses such as Make Up and “Body Language & Influencing Skills”. What services and courses are most popular?

The most popular services are the Full Image Consultation, and the How to Style workshop.

Your IconMode shop sells your range of costume jewellery, Hair Extensions, Pre Owned Fashion Items and “Colour Me Beautiful” cosmetics. I love the IconMode Costume Necklace “Genevieve” –
Which products are most popular this season?

Thank you Linda, “Genevieve” sold out quite quickly, it a very lovely piece. What we sell on IconMode shop are products women have daily need for. If you noticed we do not have bulk items. So once a particular product sells out on the site, they are not restocked. The cosmetics and hair extensions are also very popular this season.

image

Any project or new shop lines/services for 2016 planned?

I am focussing on my blog in 2016. IconMode has been my baby for so many years  now but it has now evolved to something bigger and better which is IvyEkongFashion.  My blog has a huge social media following and subscription which makes me believe this is the right direction to go. I am working tirelessly now to make the blog a huge success. I am hoping to work with more brands as well. 

You are one of the most successful black fashion/beauty bloggers in the UK, with your iconic style of combining luxury items with up-and-coming designer collections, high street pieces and vintage finds. What do you like most about blogging and how did you become a blogger?

I love dressing up and posing for the camera, which is very important in fashion blogging, especially if you want your content to be original, which I do. I love being an inspiration to other women who are still trying to determine what their personal style is. I didn’t start blogging until 2 years ago when a lot of people encouraged me to start a blog because they love my style. As a fashion stylist, I am privileged to get invited to fashion events and shows which you have to dress up for. It was only natural to create an avenue to showcase those outfits so that people who love my style can shop those outfits by creating direct links on my blog. Over the years, the blog has grown from being just an avenue for showcasing my outfits to being a huge platform for the multicultural community. We have YouTube videos now too, where we discuss topics that are very important to women, such as self-esteem, confidence etc.

image

Have you always had a passion for fashion and beauty? If you weren’t in the fashion/beauty business, what career do you think you would’ve pursued?

I have been in the fashion industry since I can remember. I have always loved fashion and living a healthy and luxury lifestyle. Elizabeth Taylor, Marilyn Monroe, Beyonce, Grace Kelly, and Diana  Ross were all fashion icons I looked up to,even at an early age. At the age of 8 I had my own unique style. My mum would always say that I was the “Fashion Icon” in the family. When I was younger, I used to style my friends, family and close relatives. They would seek my opinion before they put on or buy any outfit, and I would say wear this with that, don’t wear that, etc. I don’t know what other career path I would have chosen if I wasn’t in the fashion and beauty industry. I believe I was born to do this.

image

Have you a favourite style icon, past or present?

Beyonce Knowles and Victoria Beckham.

I like dresses from the 1950s; tunic dresses of the 1960s; the hippy styles of the 1970s; the colours of the 1980s… what decade of fashion are you drawn towards? Which popular styles of any decade didn’t/don’t float your boat?

I am  City-Chic with a bit of Classic. I love both vintage and current styles.  I am not such a great fan of the hippy styles though.

image

Personal now – what outfits and shoes would you normally be found wearing?

I would normally be found wearing a skirt (pencil skirts or big bonded skirts) with a bodysuit, a pair of Louboutin pumps and a Chanel Classic Bag. Or a pencil dress. You will hardly find me in a pair of jeans unless I am running errands or picking my kids up from school.

Do you have any favourite shops or online sites ?

I don’t have a favourite boutique – as a blogger I am always on the go and I shop wherever I find something that is of interest to me. I love both designer and  high street brands. I do shop at Westfield or at Selfridges when I am out and about. My favourite online stores are ASOS, Net-a-Porter, Houseofcb and Very.co.uk.

image

What are some of your current fashion obsessions?

– Vintage Chanel bags and accessories . A must have for every closet . They are timeless and will never go out of style.
– Chunky jewellery . I loved jewellery so much that I designed a jewellery line.
– Black trench coats are very handy and are very stylish as well.
– Jimmy Choo and Louboutin heels are definitely an obsession. Once you have a pair of these you will definitely want more pairs. They enhance a woman’s legs perfectly.
–  I am also obsessed with the two piece outfits popularly called the co-ords.

Boots or Shoes?

I choose shoes over boots anytime, any day. That’s because boots are seasonal and cannot be worn with some outfits. Shoes, however, can be worn during any season and are more versatile.

image

Links you would like to share e.g. website/facebook/twitter etc so that readers of the blog can learn more about you and your blog.

TWITTER: https://mobile.twitter.com/account
INSTAGRAM: http://instagram.com/ivy_ekong
FACEBOOK: https://www.facebook.com/ivyekongfashion?ref=hl
EMAIL: ivyekongfashion@gmail.com
BLOG: http://ivyekongfashion.com

It has been great talking to you Ivy! I love to mix and match outfits too – I have worn an Alice Temperley designer dress with some vintage wedge sandals; and I like to revamp and update my old outfits with new season shoes and accessories.  Do you, dear readers, like to update old outfits, mix & match or do you enjoy finding bargains in charity shops? Do tell !

Linda x

All photos have been published with kind permission from Ivy Ekong.

 

Share This!
Pin It

An Interview With Xinx

Keeping fit at the gym, whether circuit training or doing your Zumba class, requires the right outfits – they need to be practical and tailored to provide maximum comfort – and, if you like to be stylish in your day to day wear, then why compromise on gym clothes either?  Nick Jelley, a personal trainer with an interest in designer fashion, wanted to create fitness wear that was practical yet stylish – so, in 2013, he founded Xinx, the stylish sports wear brand.  I caught up with Nick recently to find out more…. Hi Nick…

Hi! My name is Nick Jelley and I am the managing director of XINX, a fitness clothing brand which I started in 2013 alongside my gym. My background is as a Personal Trainer and I have always been involved and enjoyed keeping active, particularly in the gym these days.

What was the inspiration behind XINX?

My inspiration to launch a fitness clothing brand came from various influences. In my opinion,  fitness clothing can tend to be uninspiring in design and also doesn’t provide the most comfortable fitting products. I wanted to rectify this – to create fitness clothing that featured fashionable designs whilst meeting the technical requirements for exercise and athletic physiques.

image

As you are a personal trainer and have a passion for designer fashion too, launching XINX seems to be the best of combining both of your interests. Growing up, was your career aspirations sport or fashion orientated or neither? When did you start to cultivate an interest in fashion?

Growing up my aspirations were more centred around fitness management which is what I studied at university. I made use of this through opening my gym which is more of a strength & conditioning facility compared to a typical health & fitness club. However, my entrepreneurial instinct is that I am always looking at new opportunities and decided that a fashion brand would work well alongside management commitments of the gym. Whilst I have very little fashion industry experience, I understand business and have a fitness background so am determined to establish XINX as a worldwide designer fitness fashion label.

What do you look for when deciding what to add to your brand – popular styles, old favourites, customer suggestions, your own tastes or bits of all those?

Initially I researched a selection of established brands to identify what products they were releasing to create a mood board of what I liked. Then working with a design and manufacturing team focused on matching the technical fabric quality alongside creating the best measurements to suit the products. Following the initial range, we considered customer suggestion alongside best selling products to progress into new designs where we again consider fashion trends to create mood boards for new collections.

image

From your current collection, the Flash capris & vest caught my eye. What has been your most popular design to date? Have you got a personal favourite?

Funnily enough, the Flash range has been our most popular item to date closely followed by the men’s prime vests. My favourite men’s items are the Prime and Stripe vests, while my favourite women’s is the snake shorts which I knew we had to create as soon as I saw the fabric. There is no design there, it is just the textured fabric which is so soft! It is difficult for people to realise the garment quality through the website, due to not being able to feel the product, however the first comment people mention when trying items from the range on, is about the comfort.

image

If you were able to visit anywhere in the world, to inspire a collection, where would you go?

We visited South France last year taking in design ideas from the shops in Cannes and St Tropez, which gave us some inspiration. I think Italian designers are great and also feel the Far East seems to offer futuristic designs, but I also draw inspiration every time I am in London. It is difficult to choose one destination because you can take a photo whenever you see a design and due to the internet you can browse so many websites for items to draw from for new designs.

Which famous lady and gent (dead or alive) would you love to see as the “faces” of XINX?

That is a very difficult question! I have considered this before and would ideally want someone similar to myself who has a genuine interest in fitness whilst also being interested in fashion. From the gent’s point of view, I think Jonny Wilkinson would top my list as a top English sportsman and rugby player (rugby is my favourite sport), however I feel Hugh Jackman would also be good because even though he isn’t as strong as me, I know he is into his training also….

Are you hoping to expand XINX in 2016 by adding other lines, such as trainers etc?

We are in the process of adding additional accessory items as well as bringing in certain selected brands as partners.

image

As you are based in the UK, are you able to offer your online service & delivery to overseas clients?

Yes, all our designs are available for worldwide delivery via our website www.xinx.co.uk. We already receive orders from Europe, the US and Australia and we hope this will continue to grow as we progress as a label.

When not personal training, what sports or activities do you enjoy pursuing?

Nowadays, I mostly participate in gym based training, taking part in strength based competitions as well as the occasional cardiovascular event, whether it be running or cycling or charity event. I have occasionally raced in triathlons and the London Marathon and cycled the UK this summer. I also enjoy rugby although purely as a spectator these days and I like to go on snowboarding annually. Admittedly, I do like a challenge and would really like to complete a charity expedition to the North & South Poles which would be an incredible experience.

Personal now – what outfits and shoes would you normally be found wearing?

When I’m not wearing XINX, my wardrobe would have to be classed as Smart Casual although I am a fan of 3 piece suits when the occasion calls for it and my tailor regularly gets an email of a new item whether it be a suit, chinos or a shirt.

Do you have any favourite shops or online sites?

I am a fan of Selfridges which I tend to visit in London quite often. From a brand point of view I like Ted Baker however the fit doesn’t always match my physique and I recently discovered Orlebar Brown which I am into at the moment.

What’s next on your clothes/shoe wish list?

I will be looking to add some clothes to increase my winter wardrobe and I will be contacting my tailor soon most likely for some more shirts when I have highlighted any items that I like. For shoes, a pair of suede derbys and loafers are on the list as well as a new pair of espadrilles in time for the next holiday.

Boots or Shoes? 

Definitely shoes. I only tend to wear boots when it is snowy or icy for better grip, otherwise I prefer shoes which offer greater versatility with so many style options.

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about XINX

To see our collection please visit www.xinx.co.uk where we also release our blogs. Also our social media addresses are:
Facebook: XINX
Twitter: @XINXuk
Instagram: XINX

Thank you very much Nick for chatting to us – I’m sure that 2016 will be a great year for you.  So, dear readers, do you like to be stylish when you workout?  Are you Zumba fanatics or bendy yoga experts?  I like Pilates, and I would love to master yoga some day! Do tell, what do you do to keep fit?

Linda x

All photos published with kind permission from XINX.

Share This!
Pin It

A Christmas Message

 

image

This year, the 25th December falls on a Friday and so this week’s blogpost is more of a Christmas message wishing all my readers around the world a Happy and Peaceful day!

Looking back over 2015,  here are my fun awards:

My Favourite Colour of The Year:  Navy has predominated my wardrobe  all year round!

My Favourite Clothing of The Year:  My silver grey cotton waterfall cardigan from La Redoute –  looks fab worn with my navy dresses.

My Favourite Shop of the Year – Online:  I’ve been impressed with BooHoo lately for both male & female clothing.

My Favourite Shop Of The Year:  Sainsburys Superstore at Weymouth, Dorset –  loved the shop layout in the clothing section and their summer sale was excellent.

My Favourite Boutique Of The Year:  Jeffrey West Store in London.

image

 

My Favourite Shoe of The Year:  Red canvas pumps from Next and my black lace ballerinas – a snip at £5 from Everything £5 website.

My Favourite Skincare Products:  This year I couldn’t live without the English Rose Cosmetics Eye Cream,  Garnier Moisture Protect Moisturiser, W7 Clear primer and Leichner Hint of Beige Foundation.

My Favourite Make Up Products:  Arbonne Black Mascara; my eyeshadow brushes.

My Favourite Discovery:  Jeffrey West now do ladies cowboy boots – not ordinary ones – these are truly exquisite!

Thank you all for reading my blog posts this year – your support has been fabulous!  I have a great jam packed year of interesting interviews waiting for you in 2016.   Looking forward to meeting with you all on Friday 1st January 2016 – I’m chatting to Shaman John Norseman – so please join us!

Linda x

Share This!
Pin It