In my last post I was talking about some new discoveries, including cauliflower pizza and Tony Lozzi’s cauliflower bread recipe – using cauliflower in other ways other than a bog standard vegetable. This week I’ve discovered FoPo – a company that powderises food products that would otherwise go to waste, retaining 90% nutritional value and vastly extending shelf life. Not only was I intrigued by the idea of food powder but the CEO, Vita Jarolimkova, just happens to be a bit of a fashionista too …. I couldn’t let this company pass me by without an interview… Hi Vita, please introduce FoPo…
Hi! Our mission is to give rejected fruits another life by upcycling them into nutritious, sustainable and tasty food products! There are now three of us working full time. Gerald is in charge of finance and marketing, he comes from a very entrepreneurial family and already had two dessert businesses in the Philippines. Ada is heading our operations, she has also background in nutrition and market research and her family runs a funeral company (no shortage of dark humor at the office). I, Vita, am responsible for strategy, management and navigating the complex maze of German bureaucracy – but originally I am a biochemist and I worked mainly in various research projects in Europe and Asia. We all met during of Food Innovation and Product Design master’s program, which gave us a backstage look at the food industry and helped us realize the problem with current food supply chains and the impact of food waste. It also helped us in developing the concept into a viable business and get a great network of great professors and experts in food industry to support us.
FoPo food powder is a simple yet brilliant concept – powderising food products that would otherwise go to waste. What inspired the conception of FoPo?
We developed the concept through a design thinking lab organized by the Thought for Food Challenge: How to Feed 9 Billion People by 2050. We were looking at ways to prolong the shelf-life of easily perishable foods, overcome aesthetic problems of “ugly fruits”, and to make a product that would not be at a risk of going to waste itself. We decided on dehydrated powder due to its long shelf-life, easy logistics, and versatility of application. It’s just as god as the fresh fruit, but undestroyable. 🙂
Food powders including olive & mango are among your products and on your website you feature some recipes using the powders. What is your favourite recipe?
My favourite recipes actually come from our customers – it’s amazing to see people being creative with the product. Someone just made homemade mango marshmallows! From our own recipes, O-love Olive Dip is great. You just need to mix a bit of the olive powder with cream cheese and voila, healthy dip for chips, veggie pieces or bread sticks. Also, Injust discovered the magic of overnight oats. Mango, pineapple, calamansi, oats, chia and coconut milk – simple tropical breakfast or healthy treat for afternoon coffee.
Out of the food powders currently available, what flavours are proving popular amongst your customers?
Everyone loves the olive powder, it’s a real best-seller. It has a very intense taste and is so easy to mix with salads, sauces, pasta, cream or cottage cheese etc. Among the fruits, mango is really popular, but it varies a lot depending on people’s interests. For example, our banana powder is great for vegan baking since it improves the dough texture and kids love the fact that by adding a bit of water and grated nuts to apple powder, you get apple dough from which you can make small edible statues.
How do you source products for your powders? What’s the process that the fruit and vegetables go through to become a powder?
We are getting produce from farmers, exporters/importers and manufacturers that has been rejected because of different reasons. For example, bananas cannot go into supermarkets if they are too yellow, a lot of olive flesh is wasted during canning process when the pit is removed, sometimes there is also surplus produce no one wants at the moment. The fruits and vegetables are then checked for quality & safety (no moulds!), washed, chopped or puréed, dried and powderized. We are currently exploring several different drying processes: freeze-drying, spray-drying and solar-drying to get the ideal combination for each fruit and each country where we produce.
What are the benefits of your food powder?
It prevents food waste, which also indirectly means it prevents release of carbon dioxide and saves natural resources that went into cultivating the fruits. At the same time, it preserves the taste, aroma and nutrition of the fruit, making it available for much longer time in very convenient form. Many people do not eat enough fruits and vegetables (86% of EU population to be exact), often because it’s challenging for people to plan purchasing and prepare fruits that need to be peeled and de-stoned. FoPo can be mixed directly to anything from yoghurt and muesli through drinks (juices, smoothies, yogurt drinks…) to creams, pastry, soups and cooked dishes. This makes it a very convenient and delicious way to increase the intake of fruits and vegetables.
As you are based in Germany, are your powders available overseas?
We take orders within EU through our webshop, but customers living outside of EU can send us an e-mail if they would like to get a pack as well. We are also planning to expand our products to distributors and retail overseas eventually.
Have you got plans to expand your food products/ powdered food range in the future?
We have just developed a recipe for crispy 100% made-from-FoPo bars that taste like candy but are made from our powders. We plan to scale-up to industrial production by end of 2017. After that, we have still more ideas in mind – functional powder blends for different occasions and seasoned guilt-free fruit and vegetables crisps. On a more futuristic note, we are looking into the use of FoPo in food 3D printing!
Personal now – what outfits and shoes would you normally be found wearing?
Quite atypical for a start-up founder I guess, haha – I wear mostly skirts, dresses and low heels in very feminine designs and wide range of colors. I’m a big fan of pastels and bright pink too. I worked in Japan and Korea before, and I still get a lot of inspiration from their fashion and make-up trends.
Do you have any favourite shops or online sites?
I buy most of my clothes second-hand and I also like to design and make my own. In Germany, eBay is a goldmine for affordable, barely used brand clothes and shoes and it still has the same thrill of digging through piles of clothes in normal second-hand store as you browse and bid. Zalora (online store in the Philippines) features also local brands and young designers, but you have to use a shopping service to order from abroad. For brick-and-mortar stores, I like Goodwill in the US (e.g. Ted Baker dress for 12 USD), “Beautiful Store (아름다운가게)” in Korea (many local + international brands – I got the mint and black A.P.C. jacket that apparently sold out everywhere since Kim Kardashian bought it – for 8 USD), Don Don Down on Wednesday and Mode Off in Japan. And finally coming from Czech Republic, our local brand Pietro Filipi has beautiful, high-quality clothes for professionals at very decent prices.
What’s next on your clothes/shoe wish list?
Elegant backpack since I have to carry laptop, documents and samples around a lot, comfortable nude mid-heel pumps to replace my dying pair, nicely fitted black dressy jacket since I don’t have one yet, and I’d like to design something inspired by what I’ve seen on the 2017 runway when I have a couple days off during Easter.
Boots or Shoes?
Shoes, I feel like they suit me better.
Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about FoPo.
Some interesting food ideas there using your food powders Vita, and exciting plans afoot. I quite like the sound of the homemade mango marshmallows! Dear readers, do you like the idea of the food powders? What powder recipe would tickle your tastebuds? Do share your thoughts, I’d love to know…
All photographs have been published with kind permission from FoPo.