Category Archives: Interview

Changing Face Of The UK High Street

Near enough every day on the news one hears about a chain of stores closing down, shops boarded up, flagship stores opening, restaurants changing ownership, pubs being converted into houses, pop up shops opening for a season… the High Street is constantly changing due to many factors from the introduction of online shopping through to  changing needs of the consumer.  It’s not all doom & gloom – however, when I was a teenager there were many fashion & shoe stores lining my local High Street – shops such as Freeman Hardy Willis, Chelsea Girl, BHS, Woolworths – now the High Street is more likely to house coffee shops, convenience stores and beauty salons. ParcelHero, e-commerce fulfilment specialists have launched findings of their major report: 2030 – The Death Of The High Street. I spoke to David Jinks MILT, Parcelhero’s Head of Consumer Research and the main author of the report, to find out more.  Hi David!

Hi! I’m David Jinks, Head of Consumer Research and Public Relations at ParcelHero. ParcelHero is an online parcel broker that gets lower prices with the likes of DHL, UPS and DPD than consumers can get if they book directly. We also ensure your parcels are picked up from your home or preferred location. E-commerce and home deliveries are transforming retail right now; so it’s a fascinating industry to be in. Before I joined ParcelHero I was publisher and PR Manager for The Chartered Institute of Logistics and Transport; and before that an Editor at Time Inc on magazines as diverse as model cars, coin collecting and sci-fi toys and merchandise. You get the picture… don’t come looking to me for fashion advice!

Seattle, Washington, USA – May 27, 2012: The Banana Republic downtown Seattle store location prominently features its store name on banners to increase visibility of its name.

You are the main author of the recent ParcelHero report: 2030 – The Death Of The High Street. What inspired you to put pen to paper?

Our retail-based customers are enjoying booming sales; which is great for us as well as them! But at the same time several rather niche but loved shops in my home town have closed. Looking at the rising online sales figures there was obviously a direct correlation between the two. As a part of the home delivery industry we wanted to draw attention to what could happen to our town centres if businesses and local councils, etc, don’t wake up and smell the coffee. The impact on our High Street could be profound if shops are just left to fall empty.

The report has revealed that by 2030, the impact of online shopping and home deliveries will mean that over half of today’s UK town centre stores, including the majority of today’s fashion outlets will have vanished. What do you think has contributed to the decline of the High Street & the rise in online shopping?

It’s all about price and convenience. You can order up-to-the-minute quality clothing online in the comfort of your own home for prices even Primark may find hard to beat. You are not at the mercy of what’s in stock right now in your local fashion stores. The tense and depressing trog around shopping centres, unable to find the item you really want, is behind us. And buying online gives you better rights. You can return most items within 14 days without giving any reason whatsoever. So it’s easy to order the same item in a couple of different sizes and simply return the one that doesn’t fit. Or simply send the lot back if you don’t like it. Online sellers don’t have the overheads involved with stores; and are not at the mercy of what their buyer thought would be in fashion when ordering many months before. It’s far easier for, say, ASOS to introduce new lines swiftly, than it is for M&S who have to stock all their stores; or your local indie fashion store that will have had to commit to a certain order weeks in advance. So there’s little wonder High Street fashion stores are suffering. They are the new fashion victims.

In 1950 there were 600,000 stores in the UK, in 2012 there were 290,000 and just 220,000 will survive by 2020. It is not only fashion outlets that struggle but other outlets like bookstores too. What types of stores have lost their High Street allure?

There’s a list as long as your arm. Department stores suffer from the same issues as fashion retailers. They must commit to large stocks and are then unable to respond swiftly to the latest retail trends. BHS won’t be the only big name to disappear. There’s likely to be an unhappy ending to toy story either. Toy shops are disappearing faster than you can say Buzz Lightyear. Even supermarkets are not immune. As more and more of us do the big weekly food shop online they will be left as white elephants in our town centres.

It’s not all doom and gloom though – what types of outlets are more likely to prosper in the High Street in 2030? Why the growth of these particular outlets?

Nail bars! Seriously, any beauty place where physical contact is needed, such as hair dressers and beauty salons will always be needed. If things go on as they are then most of the rest of our streets will be full of chicken shacks and charity stores. However, if local authorities and retailers learn to live with e-commerce then there is indeed a bright future. People need to move back into our town centres; turning some sites that were once stores into homes. Around these houses will spring up convenience stores, restaurants etc; ensuring our city centres cease to be no go areas after 6pm. A 24-hour community will need local stores serving niche needs with expert service to compliment what’s available online. Local stores will also offer parcel pick up and drop off points and even 3D printing stores as technology moves on. The High Street could become vibrant even in the evenings again.

London, UK – October 27, 2013: American Apparel Store on Curtain Road, Shoreditch, London on a quiet

When you compiled the report, were you surprised by the end results? What was the most unexpected fact?

When I started, we still had American Apparel and Banana Republic, as well as stores such as Staples. The swift collapse of major brands in the UK had me rushing to keep the report up to date and get it out before any other big names vanish!

In 2006, just 2% of UK fashion spend was online, now it is almost 25%. The online fashion industry could reach £36.2bn by 2030. This figure doesn’t surprise me as I now do most of my fashion shopping online. I do miss the old shops, especially the shoe shops such as Freeman Hardy Willis ..However, in Colchester, a new Primark has just opened on the site of the old BHS; and in Chelmsford, a new shopping centre with John Lewis as the anchor has just opened. How are retailers fairing who have both a High Street & online presence?

Good point! Don’t forget it was our very own Tesco’s that sold the first ever item online – groceries to a Mrs Snowball way back in 1984. Tesco’s is now frequently our second biggest e-commerce site after Amazon. And John Lewis makes more money online than from its entire flagship Oxford Street store. So those retailers that embrace e-commerce do have a future. The problem is that sometimes online sales are cannibalizing a brand’s own High Street shop sales. If you bought a dress or a washing machine from John Lewis online; that’s a sale that could have gone to their local store. So their internet sales could end up propping up your local branch. It’s a tradeoff that all multi-platform retailers must keep in mind.

If town centres/High Streets are not rejuvenated they could potentially become “no go” areas after dark. What do you think could be possible solutions to prevent that happening?

As I’ve briefly mentioned, planning regulations need to be relaxed so town centre commercial properties can become homes for a community returning to our towns and cities to live. We need to go back to the future, returning to a Victorian style scenario where people live and work locally and there’s a thriving local retail scene that’s a sociable experience; to compliment the home deliveries that will form the bulk of retail in the future. More homes mean more convenience stores and restaurants open till later; and a vibrant place people want to go to – and we won’t need to build on Green Belt land!

Although the report is based on the scenario here in the UK, have you read or looked into similar reports in other countries, such as the USA? Is the outlook similar?

Your average Market Street or mall in the US is facing exactly the same problems. Macy’s and Sears for example are closing hundreds of stores nationwide. And once the main department store in a mall closes – they are known as anchor stores to US retailers – the whole future for all the stores is endangered as footfall decreases rapidly. So, the US retailer is facing the exact same issues; if not worse.

Are there any shops that you used to visit yourself that are no longer on the High Street?

I’m a bookshop addict! From Borders to Booksetc to Ottakers I miss all the old stores. And I still pine for our local Woolworths; and do you remember Times Past? I loved that shop!

Personal now – what outfits and shoes would you normally be found wearing?

You may already have guessed I’m not the best dressed man in London. Among the young and fashionable team here at ParcelHero my choice of ties – which no one else wears – is a constant cause of amusement. My 14-year old son, who spends hours agonizing over which jeans to wear, always walks several feet behind or in front of me so people don’t think we’re related.

Do you have any favourite shops or online sites?

If ever I do have any money to spend on clothes I like Next; otherwise it’s Primark for me. Apart from clothes I love Waterstones, Argos, Ikea and, of course, Amazon!

What’s next on your clothes/shoe wish list?

This question has got the many more fashion conscious staff here chuckling. I can make a shirt and tie look messy. If I sit down on a bench at the weekend people give me money. But if I am dressing up for something I do like a nice shirt with cufflinks.

Boots or Shoes?

A pair of Oxford brogues thanks. Ideally with magical self-cleaning powers. Unless by boots you mean wellies? If so Hunters; and as this is a fashion site I’ll make them green, of course!

Links you would like to share e.g. website/facebook/twitter etc so that readers of the blog can learn more about the report.

You can read the full report here: https://www.parcelhero.com/blog/news-updates/2030-dead-end-for-the-high-street There’s lots more on the plight of fashion stores and how the High Street might be saved.
And you can also take a drive down Memory Lane, seeing all the brands that have disappeared from our town centres since the 1980s, in our fun interactive graphic here: https://www.parcelhero.com/highstreet

Thank you very much David for joining us on the blog.  I really did enjoy strolling through the fun interactive graphic – shops such as Dixons (bought my first DVD player from there), Radio Rentals (I remember all the TVs that adorned their shop windows all showing a channel & you could catch a glimpse of the latest football match on a Saturday afternoon, and crowds used to gather around at full time when the tele printer issued the full time scores!) So dear readers, do you have fond memories of stores you shopped in that are no longer trading? Do share your memories!

Linda x

All photographs are published with kind permission of David Jinks/ParcelHero

 

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An Interview With Rosemary Conley CBE

I’m really quite excited to welcome onto my blog tonight a lady who in the late 1980s made a big impression on me as a young twenty year old; in fact she still impresses me today.  I was then and still am attracted by her boundless energy, by her “can do” attitude, by her very smiley demeanour, by her lithe and petite figure.  Even today, at 8pm she tweets her daily challenge …sometimes easy, sometimes hard, always fun.  That lady is the gorgeous Rosemary Conley CBE…. who has had over 40 years experience of helping people lose weight and keep fit…. and I was so pleased that she agreed to chat with me about her online weight loss club, her life and  of course, we talked about fashion and shoes too…. hi Rosemary…..

Hi, I am Rosemary Conley CBE and I am a diet and fitness expert living in Leicestershire, England. I have been in the business of helping people to lose weight and become fitter for 45 years, and I have written 37 books and presented 30 fitness DVDs of which their combined sales total almost 10 million.

What inspired you to launch the Rosemary Conley online Weight-Loss Club?

Rosemary Conley Online is a digital weight-loss club which launched some 15 years ago. It has been an exciting enterprise as we have been part of the online revolution as it has grown and developed. We have a new and exciting website which enables our members to enjoy over 2000 videos of how-to-cook recipes, exercises, motivation, a food & fitness diary and advice from nationally recognised top experts as well as real-life coaches. We also offer a personal One-2-One coaching service.

Your weight-loss club offers, as well as real life coaching, a variety of eating plans. Why do you offer a range of 6 different plans? Which “plan” seems to be the most popular amongst your members?

Selecting the best eating plan to help you lose weight is very much down to the individual. We offer plans from my new 3-2-1 Diet which is based on ‘light’ and ‘normal’ days of eating along the lines of the 5:2 diet but more generous, or there are my ‘classic’ diets from which to choose which are calorie based for those who want more structure, and then we have our new Complete Lifestyle Change Plan which is a 12 week programme of information and inspiration to help member to make permanent changes to their lives. No one diet is more popular than another. It is all down to personal preference.

What diet plan do you personally stick to?

I stick to a low fat, low Gi, eating pattern without any calorie counting or dieting. I avoid high-fat treats such as crisps, chocolate, biscuits and cake because, whilst I love them, I know they will make me gain weight. It all comes down to the fact that I like being slim more than I want the treats! I spent too many years being overweight and hating myself for being so to run the risk of going back there. I used to weigh 2½st more than I do now. I like being a size 8 (UK) and I weigh 8 stone (112lb/51kg) which is ideal for my 5’2” height. I stay physically fit by still teaching a couple of aerobics classes each week, walking the dogs at weekends, going to a special gym with a physiotherapist for an hour a week and ice skating when I can – probably every two or three weeks.

I believe that keeping healthy not only relies on food intake, but also moving about/exercising. I try to do yoga and Pilates; and I do enjoy the odd aerobic session too. I monitor my steps on a Fitbit ….What forms of exercise do you personally enjoy? What forms of exercise seems to appeal to your weight loss club members?

I think it is important for us to find a form of exercise we enjoy so that we keep doing it. I hate swimming or running but I love exercising to music and walking in the countryside but I am limited by my arthritic feet which has come upon me in the last year. I am 70 now and it seems as though my body has suddenly realised my age! That’s why I go to the physio gym as my physiotherapist is aware of my limitations but still pushes me hard so I stay fit in the rest of my body. I want to live a long and healthy life – even if my feet hurt! Rosemary Conley Online members are offered all kinds of exercise on our site from Pilates to Salsa, chair workouts and aerobics or toning. There really is something for everyone, even new mums.

Although you live in the UK, is your online weight loss club available to access overseas?

Our online club is available to anyone across the world except for the USA or Canada. We have lots of overseas members and I love the fact that with an online weight-loss club you can access it anywhere, anytime, 24/7.

Are you looking at writing other books in the future? What topics would you like to cover?

I think my 3-2-1 Diet is probably my last diet book but I am beginning to work on my autobiography. In 2018 my Hip & Thigh Diet will be 30 years old. I think it would be great to have my life-story published in that year.

The Rosemary Conley Online Weight Loss Club is one of the UK’s leading online weight loss clubs.How can people sign up to be a member? Are there any restrictions? What are the main benefits to joining your club?

Anyone can join Rosemary Conley Online providing they have weight to lose, are over 18 and are not pregnant. Everyone is asked to complete a health questionnaire which is personally checked. Once signed up, all a member needs is internet access. It really is very simple. With basic computer skills anyone can navigate our site. We have monthly, quarterly and annual memberships available as well as a premium One-2-One personal coaching service which members can opt-in and opt-out of. Our results are amazing and my favourite part of my job is meeting members who are invited to our photoshoots. To see these amazing successful slimmers looking toned and gorgeous is just heart-warming. It’s why I, and the rest of our Rosemary Conley team, love our job.

You have over 2500 healthy recipes online – have you got any particular favourites?

We continue to add to our online recipes and one of our team is a supreme cook who has a real talent for creating recipes so there’s always something new appearing on the site. I can’t say I have a particular favourite. I love them all.

There are general concerns about the growing global obesity epidemic. What do you feel are the reasons behind this epidemic?

I think the main reason for the obesity epidemic is lifestyle change. The advent of the internet, internet shopping and mobile phones all mean that we can run our lives without moving around as much as we used to. I really don’t know where it will end unless people take responsibility for their own health and wellbeing. We have to eat less and move more!

When you’re not working, what hobbies/past times do you enjoy?

I have a lovely life because I enjoy my work and I enjoy writing. I love spending time with my family as well as ice skating and walking our dogs around our beautiful garden.

Personal now- what outfits and shoes would you normally be found wearing?

I love clothes – a lot! – and I have spent the last 50 years wearing stilettos and am now having to come to terms with the fact that I can only wear flat and kitten heel styles due to my arthritic feet! I am a pear shape which means I have a decent waist so I like to wear fitted styles and ice skating is fantastic for shaping up your butt so I am happy wearing jeans and trousers too.

Do you have any favourite shops/online sites?

I buy most of my clothes from the Madeleine catalogue, as they fit me so well and the quality of the fabrics and workmanship is second to none. They seem to be ahead of the game as far as fashion and style is concerned and I just love their clothes as well as their shoes which are fabulous and great quality. I enjoy having them delivered to home so that I can try the clothes at home in my own time and with my own accessories. If I don’t like something, I just send it back free of charge. It really works for me.

What’s next on your clothes/shoes wish list?

I love the Spring as my colouring is Spring/Summer so I will be ordering some lovely bright shades of dresses and tops for this year.

Boots or Shoes?

I wear boots more now than I ever used to and they are always flat. I started wearing flat ones five years ago when I was on ITV’s Dancing on Ice. As a high-heel devotee for so many decades I needed to train my heels to be happy nearer the ground as when you skate that’s essential! I have grown to really like wearing stylish military-looking knee-high boots which seem to work well with fitted leggings and a long jacket/coat.

Links you wish to share:

Go to www.rosemaryconley.com to find out more about Rosemary Conley Online. I am personally on Twitter at @rosemaryconley and I do a daily fitness challenge at 8pm (UK time) each evening. You can find us on Facebook at www.facebook.com/RosemaryConleyOnline.

It has been a real honour to have you on the blog, Rosemary – thank you so much for taking part. I do love that you like bright shades for tops – for me, bright shades make me feel happy! Dear readers, do you have certain shades that you feel happy?  Do shades of yellow make you smile? Does red make you feel daring?  Do tell, I’d love to know!

Linda x

All photographs have been published with kind permission of Rosemary Conley CBE

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An Interview With Ann-Celeste London

For a special night out when you need to be the belle of the ball you can’t go much wrong with a dress.  Not just any dress.  You need a dress that has that “wow” factor.  I’ve come across a fashion line that has certainly made me go “wow” :  Ann-Celeste London.  This London-based fashion line is for that confident lady and the range of edgy cocktail dresses, regal full length gowns and trendy 2 piece ensembles are to die for!  Using the opulent, patterned traditional fabrics of Africa the dresses are crafted into contemporary, European silhouettes.  Every single piece has the wow factor!  I recently caught up with the lovely Celeste, Founder & Creative Director to find out more behind the designs…. hi Celeste!

Hi, My name is Celeste. I am the Founder and Creative director of Ann-Celeste London fashion brand.

What inspired you to set up your fashion brand, Ann-Celeste London?

I have always loved and enjoyed fashion. In 2012, I was able to pick it up properly when I found myself in between jobs. I started doing research and learning the ropes of starting a fashion brand. Heritage is important to me. It is what distinguishes me and informs my identity.  Through my designs, I can share my story and inspiration

Have you always had a background in, and a passion for, fashion?

My background hasn’t always been about fashion design although as a young girl, I always wanted to sew my own dresses! Later in life, I worked in the retail fashion industry for over 3 years and eventually decided to guide my passion and focus towards developing a brand.

I love the Abby Dress, Lulu Dress, Oyin Dress & the Lade Cape – I couldn’t pick just one favourite, they are all so gorgeous & glamorous. What styles are proving popular already amongst your customers so far this season?

Thank you! We have 13 different styles and 5 of the styles are in demand. Which are Lulu dress, Calabric Dress, Oge Jumpsuit, Abby Dress and Oyin Dress.

Out of all the outfits in your collection, do you have a favourite?

I love the Lulu dress. It’s very versatile you can wear flat shoes or heels depending on the occasion or mood.

Your brand is influenced by the African love of colour/patterns mixed with European silhouettes, giving a fresh approach to fusion fashion. If you could go anywhere in the world to photoshoot for a new collection, where would you go?

Tanzania would be ideal having Mount Kilimanjaro
(highest mountain in Africa) in the backdrop, riding on a horse would be epic.

Hypothetically speaking, which famous lady (dead or alive) would you love to see as the “face” of Ann-Celeste London?

I would like Michelle Obama to wear our brand as she very elegant and gracious. Her strength and presence would be perfect fits for some of our designs and looks..

In September 2016, your “Mope” collection was showcased during London Fashion Week under the renowned House of iKons catwalk. How did you feel seeing your outfits on the catwalk? Was it a good yet nerve racking experience?

The House of iKons boasts of showcasing some of the world’s most creative designers and with all the hard work and pressure that was building up to my first catwalk, I told myself to stay calm and enjoy the moment!

As you are based in London, are your outfits available to purchase overseas?

Yes! Our outfits can be purchased on our website: ann-celeste.com. We are looking towards having stockists in different locations around the world.

When designing outfits to add to your collection,do you take into account your own tastes, your customer base, current fashion trends, requests, traditional styles or bits of all those?

I would probably say a bit of everything.

Personal now – what outfits and shoes would you normally be found wearing?

Mid-length dresses, warm jacket, tights and a pair of heels

Do you have any favourite shops or online sites? (Apart from your own!)

I have lots of favorites shops. I currently like Whistle, Reiss, Hobbs and Cos for everyday wear. However, it changes from time to time depending on what the brand has to offer for the season.

What’s next on your clothes/shoe wish list?

Double breasted navy blazer and chelsea boots.

Boots or Shoes?

I love shoes but have to go with boots! Boots keep my feet warm and comfortable during the winter months.

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Ann-Celeste London.

Please check out our website and social medial platforms.
www.ann-celeste.com
https://www.facebook.com/AnnCelesteLondon/
https://www.instagram.com/anncelestelondon/‎

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An Interview With Classic Portuguese

Launched in October 2016, new artisanal menswear brand Classic Portugal aims to showcase the traditional manufacturing techniques from the rugged, yet beautiful Serra Da Estrela in Northern Portugal.  The Serra Da Estrela region has long been the centre of a thriving wool trade and each sweater in the Classic Portuguese collection has been made from a fine blend of 90% merino wool and 10% cashmere.  I recently caught up with the founder, Robin da Silva, to find out more. Welcome Robin…

Hi!  I’m Robin, the son of a Portuguese Father and British mother and a recent graduate from University College London. I have lived in London for over 5 years now and have no intention of leaving it behind! I enjoy going shopping and seeking out new fashion trends that I can adopt. I’ve really become a young fashionista with a passion for entrepreneurship. I love designing, creating and seeing ideas turning into real items I can touch and feel.

What was the inspiration behind Classic Portuguese?

I was walking through the hills of the Serra da Estrela, when I came across an old Portuguese mill. It was only after we’d met with the owner that we’d understood how much heritage and history there was behind wool trade and manufacturing in the area, that had been passed on from generation to generation. It so happened that I’d already been living in London for a few years now and I’d learnt to understand the luxury goods market, and the growing demand for quality Portuguese items. That’s when the idea was born.

Growing up, was your career aspirations fashion orientated or did you have another career in mind? When did you start to cultivate an interest in textiles?

If I’m honest, I always thought I was going to become a footballer, as I was playing professional football throughout my teenage years. I was put through to the Belgian national trials and a friend of mine is now playing for Atletico Madrid. As you can see, my career was never intended to end up in fashion, but I quickly developed a passion for dressing well while in London due to the constant exposure to new trends and styles. Although I also wanted to start my own company and couldn’t find a brand I could 100% relate to, my visit to the Serra da Estrela and life in London, perfectly aligned with my growing passion for fashion and starting a company. I believed (and still do) that I had an idea that was unique enough to make a positive change to everybody’s perception of Portuguese luxury.

Your Serra capsule collection of sweaters consist of 3 styles. What do you look for when deciding what styles to add to your brand – popular trend styles, traditional designs, customer suggestions, your own tastes or bits of all those?

I look for styles that are simple, classic and make people look and feel good. I like to create designs that never go out of fashion and I also try and avoid clothes where the logos are too obvious. I want people to recognise the piece of clothing for its quality and style, not for the brand.

From your current collection, what has been your most popular design? Have you got a personal favourite?

The Terracotta Serra (beige) has been the most popular by far but my favourite definitely has to be the Alpine one. However, I do like all three in the collection (of course).

Your artisanal menswear hails from the Serra da Estrela, the highest mountain range in Portugal. What is it about the area that has encouraged such a thriving wool trade?

For centuries, the Serra da Estrela has been known for its unique characteristics, offering an ideal meeting point for seasonal flock paths which enabled many mountain towns to specialise in wool manufacturing. Some of these flock paths date back to the 13th century which were formed by shepherds who would follow wool routes with their herd. The people of the Serra relied on wool which was used to protect, provide comfort and make a living. This rare culture, allowed manufacturing and dyeing knowledge to be preserved and improved throughout hundreds of years, creating an unparalleled hub for wool manufacturing.

The Serra capsule collection of sweaters for this current season are available in shades of Alpine, Ocean and Terracotta. What new items/styles/colours are you planning to add to your menswear collection in 2017?

We will be diversifying our selected range by adding a few more dyes, possibly black and will also be looking at offering thick 100% cotton t-shirts, made in Portugal.

Although the sweaters are made in Portugal, are they available to purchase worldwide?

Yes, we offer free delivery world-wide as standard. We pride ourselves in offering nothing but the best service. So you’re definitely in good hands.

Do you see Classic Portuguese branching out into womenswear, unisex, or children swear in the future or are you just concentrating on the menswear market?

Yes, eventually we see ourselves developing a women’s range as we’ve had considerable interest. It’s still very early days but we are excited for the future. We’re concentrating our efforts on menswear for now.

Personal now – what outfits and shoes would you normally be found wearing?

It really depends where I’m heading to, but I always like to be ready for any occasion. That’s why I like blending smart and casual items, and the Classic Portuguese sweaters offer the perfect balance. I’d often wear the Alpine Serra or the Terracotta Serra over a white shirt or t-shirt with some black jeans, complimented by some black desert boots. My collection turns dressing elegantly into an effortless task.

Do you have any favourite shops or online sites? (Apart from your own!)

I really like A.P.C. and A.M.I, or the select range Liberty offers as they focus on luxury boutique brands. I also really like J.Crew as they offer quality staple styles.

What’s next on your clothes/shoe wish list?

I was thinking of purchasing a couple of light shirts fom J.Crew that would really look good beneath one of the sweaters of The Serra Collection. I’m also looking at some Clarks desert boots which go well with anything when you want to dress smart casual. I also love my Superga trainers for those chilled-out evenings, so I’m also looking at getting another pair.

Boots or Shoes?

Definitely boots for me. I prefer the style that they have when wearing slim jeans which is what I always wear.

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Classic Portuguese

www.classicportuguese.com
Facebook: facebook.com/classicportuguese
Instagram: instagram.com/classicportuguese
Twitter: https://twitter.com/classicportu

Thank you very much for agreeing to be on the blog, Robin, and I’m so pleased that you’re loving life in my home city & birthplace, London.  Going back some generations though, my mum’s family (via her dad) originally came from Portugal.  I’m loving how your idea for Classic Portuguese came about too.  Dear readers, have you ever experienced such a moment when a visit to somewhere changed the course of your life?  Don’t be shy, do share your experiences, I’d love to know!

Linda x

All photographs published with kind permission from Robin da Silva/Classic Portuguese.

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An Interview With My Dress List

Imagine scenario A:  You are invited to a wedding reception, you buy a new outfit only to find another guest has the same dress sense as you.  Imagine scenario B:  You have been invited to a prestigious social gathering and you don’t want to look overdressed or underdressed or drop a social faux pas.  Imagine scenario C:  You want to host a party, you have an idea for a theme but unsure how to get your ideas on dress over to your guests.  Well, my guest on the blog tonight has launched an app that can address all three scenarios.  I recently caught up with Leila, founder of My Dress List, to find out more…. Hi Leila!

Hi! My name is Leila,  I have  just turned 30 and I’m the founder and CEO of My Dress List app. Originally from France,  I actually live in London . What an amazing city! I love fashion and technology.

What was the inspiration behind developing your app, My Dress List?

My dress list was created to solve a problem . Most women love dressing up  & looking their best whilst attending events, unfortunately there is always a little chance  that you turn up at events not feeling your best. How many people attend events feeling underdressed, overdressed or wearing the same as someone else? How many people spend hours trying different outfits without being satisfied? How many people decide to skip events because they don’t know what to wear? Our answer is too much. Women work so hard, so when it comes to having fun with friends and family they should have a tool to guide them. My Dress List was born with an attention to details – guiding users by creating a platform that helps people feel good whilst enjoying events.  You can create events, personalise your page and invite your friends. Once invited every person will be able to see what the others will wear without knowing who is who. You will just know, for example, that there are already 2 people wearing red dresses or blue jumpsuits, etc. It’s visual so it’s easy and you can be sure to feel unique. Going to events feeling and looking your best is the main objective for My Dress List.

 

As a party-planning tool, what makes My Dress List so appealing to customers?

My Dress List is popular for a few reasons: people love planning big events with their friends; they love sharing pictures;they love to give fashion advice to their friends. My Dress List helps girls feel better together. The app also acts as a guide, when the host creates an event, she can add information such as select color swatches and add location time, etc. Once done, every guest will receive information and see what others plan to wear. Sometimes on party invites, the dress code – whether casual or formal – is not clear, therefore, with the chance to visualise what people are going to wear beforehand, you can be sure to understand the dress code and see it. It’s so easy you will love it.

 

I love the idea that someone can download the photos onto the app of the outfits they plan to wear to a party, for example. It does cut down the odds of turning up in the same outfit as somebody else – which has happened to me before at a wedding. What kind of reasons did you decide to create My Dress List as a photo-sharing app too?

The app was created to guide people as a group. Women are so supportive of each other, but having your own style is also very important. In a group of friends everybody has got their own identity but sometimes it happens that you do buy the same clothes and I think it’s really nice but,  going to a special event, wearing exactly the same dress as your friend can be a little bit uncomfortable. For example: you plan to go the Races on Ascot Ladies Day. You are a group of 12 girlfriends  so using My Dress List you can all see what everyone will  be wearing as soon as they get their outfit. Being sure that everyone is not wearing the same style or the same colour or simply the same dress can ensure that everyone can spend the day feeling their best.That’s why My Dress List is an asset for every woman because it gives her assurance that  when you attend events you are satisfied with your outfit.

Can the app be downloaded globally?

The app is available worldwide, in IOS and IPAD. My Dress List can be used for every type of event: girls night outs, proms, weddings, birthdays, Halloween, galas, fashion events, corporate and much more. 

Prior to the app launch in September 2016, what was your career background? Have you got any other app ideas up your sleeve?

Before My Dress List I worked in advertising and sales for years, but I had always wanted to do something related to fashion . Technology just happens to be the answer. The fusion between both made me decide to launch My Dress List in September 2016. I’m focusing on My Dress List at the moment but  I would love to launch two more apps with a fun theme. Look out 2017!

Personal now – what outfits and shoes would you normally be found wearing?

Depending on  the situation, I can be find wearing trousers and  a shirt or a pencil dress at work; a midi dress when I socialise and just jeans and a lace top at the weekend.

Do you have any favourite shops or online sites?

When it come to fashion, it’s such a privilege to live in London. With retailers  like Selfridges, Harrods and much more, the list is endless. However, I have to say  that I love shopping online – finding the perfect dress whilst sitting confortably is definitely my favourite.

What’s next on your fashion wishlist?

With the sales on, I’m looking for the perfect coat that will help me get though this cold winter.

Boots or Shoes?

I love sandals and heels in Summer but, at the moment, my heeled boots are the perfect companion.

Links you would like to share.

Check our website: www.mydresslist.com
Download our free app : https://itunes.apple.com/us/app/my-dress-list-share-your-fashion/id1130319985?mt=8
Twitter: https://twitter.com/dresslist
Youtube: https://youtu.be/adKYqEr9Quw

Thank you Leila for introducing the app on my blog.  So, dear readers, have you ever encountered  an embarrassing moment where you’ve been to a formal function dressed in the same outfit as somebody else? Or have you attended an event where you’ve turned up overdressed or underdressed?  Come on, spill the beans – I’d love to know, so please do comment!

Linda x

Photos have been published with the kind permission of My Dress List. 

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An Interview With Oriental African

Fashion blending both African and Far East Asian cultures with a pinch of Western mainstream influences is today’s topic on my blog. Snubbing mass-produced disposable fashion, Oriental African, online fashion retailers,  instead offer to both men and women of all sizes, responsibly sourced and ethically produced fashion from independent grassroots designers.  I recently caught up with Mary Akpeki, creative director & co-founder, to find out more ….hi Mary!

Hi, my name is Mary.I’m a co founder at Oriental African and a student at Kent University.

What inspired you to set up your brand, Oriental African?

My niece because she represents a mixed heritage of Korean, Nigerian, and British cultures. This made me realise there is a gap within the fashion industry, these three distinct cultures are already powerful on their own and have vibrant styles, prints and patterns. So my sister and I began to imagine how we could infuse these influential prints together and that’s how Oriental African was born. We were also really passionate about helping African and Asian designers who wanted to reach a wider audience in the West.

Have you always had a passion for fashion, or did you have other career aspirations when you were younger?

Yes I’ve always loved fashion and love dressing up, styling pieces together. I was lucky enough to have African print clothing growing up, that my mum would bring back from Nigeria and I was able to style these with western clothes from shops like H&M etc so that’s where my interest in fashion really started to grow.

Your online shop retails a fashion blend incorporating both African and Far East Asian cultures. What items are proving popular amongst your customers?

We have a shirt that blends Chinese frog buttons and African print, a ripped dashiki hoodie that channels the Yeezy collection, and Dashiki longline shirts which are really popular in the entertainment industry right now.

Out of all the outfits that you sell, do you have any favourites?

I really like the co-ord sets that I have, the OA crop top and trousers or bra-let and skirt they can be styled for both work and leisure and I think that represents my style.

Snubbing mass-produced disposable fashion, you consciously only showcase independent grassroots designers. How do you make sure everything you offer is responsibly sourced and ethically produced?

Quality checks, we insure we buy all the fabrics, that we give them the fair price for it and they are all ethically sourced and all the money we make from the clothes a percentage is given back to the designer.

As your clothes are from two distinct parts of the world, I am going to put you on the spot and ask whether you have a favourite country? What place is number one on your travel bucket list?
What place is number one on your travel bucket list?

Thailand – because the beaches look so beautiful and I love Thai food. I’ve always wanted to go to Bangkok.

Your company is based in England – are your designs available to purchase worldwide?

For now they’re not but within the next few months we should be able to ship worldwide,so watch this space.

When adding outfits to your collection, do you take into account your own tastes, your customer base, current fashion trends, requests, traditional styles or bits of all those?

All of the above factors contribute and inspire us for each piece of clothing we put on the platform.

 Hypothetically speaking, who would you pick, dead or alive, to be the “face” of Oriental African?

Beyoncé is really an amazing personality and we also love Keyonce who impersonates her really well.

Personal now – what outfits and shoes would you normally be found wearing?

Ankle length boots, choker, high waist jeans, Bardot tops and our OA Lere bomber jacket.

Do you have any favourite shops or online sites? (Apart from your own!)

ASOS and New Look

What’s next on your clothes/shoe wish list?

Well I’m creating a range of African print swim suits and I would to steal one and take it with me on holiday. Timberlands.

Boots or Shoes?

Boots because they go with anything and I love versatility when it comes to fashion.

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Oriental African.

www.orientalafrican.co.uk
@orientalafrican

Fabulous speaking to you Mary and I wish Oriental African every success in the future.  So, dear readers, what do you think of “blended” fashion?  Do you like the ideas that Oriental African are promoting?  Have you ever mixed an expensive designer dress with cheap shoes bought at a garage sale for pennies?  Teamed a tankini top with jeans for a night out? Worn your partner’s shirt as a dress? Do share your stories – I’d love to know!

Linda x

Photos have been published with kind permission of Mary Akpeki/Oriental African

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An Interview With Ozalia Australia

Australian  icons known globally include the sheepskin flat boots known as uggs – although the company known as UGG is just one of the Australian manufacturers that make this iconic style boot – and this week I’m talking to one such company, Ozalia Australia, about their brand and their ugg boots.  This interview is a 2-parter … An interview with Aaron Robbins, Founder of Ozalia Australia  followed up  in my next post with my review of the sheepskin boots – do they live up to Ozalia Australia’s claims?  You’ll just have to wait and see! Without further ado, let me introduce you to Aaron… Hi & welcome…..

Hi! My name is Aaron Robbins, I’m 34 years old and I’m from Sydney, Australia. I’m the founder of Ozalia Australia boots.

What was the inspiration behind the founding of Ozalia Australia?

During one of my traveling adventures, I found myself in Mexico. While I was there, a lot of people were asking me where they could buy Australian Ugg boots. They were in huge demand and at that time it wasn’t possible to buy them in Mexico. (Yes, it does get cold there!) I thought, maybe I could contact UGG and open a store in Mexico, but after a bit of research, I realised how expensive they were. So I decided to start my own brand “Boots Australia” that focused on giving the highest quality to customers without breaking their bank account. That’s how it all began and since then, the business has doubled in size every year. After being away from Australia for the last 7 years I have decided to move back home. Due to its popularity in Mexico, I’m now about to launch the business under its online brand name “Ozalia Australia” selling to customers in the UK, USA and Europe.

My favourite boot from your website this season is the Icon Tall Boot. What boot styles are proving popular amongst your customers so far this season?

Our full range totals over 50 styles but over the years we have seen the most demand for 6 of those styles. Those 6 are what we are launching with in the UK, Europe and USA now. I’d say the most popular out of those 6 styles is the Icon Tall Chestnut.

Have you got a favourite style from your collection?

I really like our moccasins. They are stitched by hand and are crafted beautifully. They are super versatile as they can be styled up and worn out in the cold or also worn just relaxing at home. They are easy to slip on and off, are suitable for all age groups… and they’re unisex! As with all of our styles, after just a few wears, the extra soft merino wool lining will mold to the exact shape of your foot. It really is like walking on a custom made warm cloud!

Your company goal is to revolutionise the ugg boot world. What is so special about the boots you sell compared with other makes?

We use a very special grade of Australian fleece that’s thicker, softer and warmer than others. Because we ship direct to our customers, our boots are almost half the price of other brands. Our slogan says it all: More Warmth for Less.

Which famous person would you love to see as the “face” of Ozalia Australia?

It would have to be Australian actress Margot Robbie. She is really classy but also down to earth and fun. Having lived by the beach while she was growing up, she also embodies the Australian culture which is the root of our brand.

Although you are based in Australia, are your boots available to purchase overseas?

Yes! We have 2 warehouses in the USA and another in the UK that also ships to our European customers. All boots come with free shipping and exchanges. We also guarantee that Ozalia boots are the warmest boots you’ve ever owned, if not, we’ll give you your money back!

I hear you are an avid traveller – have you got a favourite destination? What’s number one on your travel bucket list?

I love the outdoors and could happily spend most of my day outside in the sun. For the breathtaking scenery, it’s got to be mountain climbing in the Nepalese Himalayas and for the culture, without a doubt it’s magical India. For the future, I’m looking forward to going on safari in Africa and also discovering the Arctic Circle.

With travel on my mind, if you could do a photoshoot of your boot collection anywhere in the world – where would it be and why?

There are so many places I’d love, but I guess top of the list would be Vienna, Austria. I can envisage the boots sitting on a snow covered cobblestone street, surrounded by stunning old buildings and the majestic, strikingly beautiful mountains in the background. Heaven.

Personal now – what outfits and shoes would you normally be found wearing?

My style is pretty relaxed. Right now I’m wearing a pair of Diesel jeans, a G-Star denim shirt with a white undershirt… and of course a pair of Ozalia chestnut coloured moccasins. 🙂

What’s next on your clothes/shoe wish list?

I’ve just ordered a pair of old school brown suede leather shoes. They kind of have a farmhouse style to them. A simple relaxed look with loads of character and being Clarks, they’ll be comfy. You have to be comfortable!

Links you would like to share e.g. website/facebook etc so that readers can find out more about Ozalia Australia.

Website: www.ozaliaboots.com
Facebook: www.facebook.com/ozaliaboots

Thank you Aaron for introducing us to your brand!  To read my review of the boots, press HERE

Linda x

All photographs have been published with kind permission from Ozalia Australia.

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Slim Mind

Keeping healthy and maintaining a healthy weight is not an easy feat, but it is not impossible to do  –  I believe you really just need to be in the right frame of mind, otherwise your attempts to exercise and/or eat the right foods will just fritter away.  I was really pleased to come across a book called “Slim Mind” which helped to reinforce my “mind over matter” belief as its aims are to develop the reader’s long term skills & motivation to think, act and stay slim; therefore liberating you from weighing scales, low fat foods and yo yo dieting.  The author, health psychologist Dr Catherine Sykes, has spent a long time researching health behaviour change and I was lucky enough to interview Catherine about her work and her book.  Hi Catherine…

Hi! I’m Dr Catherine Sykes, a psychologist who develops mindsets that promote life-long success, health and happiness. I do this through therapy, coaching and consultancy. I’m a working mother of 2 children.

Congratulations on publishing your book, “Slim Mind”. What inspired you to put pen to paper?

I’ve worked with lots of people who want to lose weight and one thing that struck me was that people wanted quick and easy methods to lose weight and had tried so many methods in the process. These methods were always contrary to what the evidence in psychological research found was needed. Firstly, weight lost is not quick and easy and the overuse of willpower does not work, in fact it backfires, keeping people in a pattern of yo-yo dieting pattern and self blame. I wanted to bring the psychological evidence to a wider audience and to simplify the techniques as much as possible so that people could try them in a self-help format.

The book is a series of psychological techniques, including cognitive behaviour therapy, to help you understand your eating behaviours, helps you to develop long term skills and motivation to think, act and stay slim. Written from your own private practice experiences and scientific world discoveries – what is the main objectives of the book?

The main objective is to inform people that weight loss is not quick and easy. It takes a long-term sustained approach. This book aims to empower people to take control of their weight loss journey without self-blame and with realistic expectations of what is needed to lose weight.

One bit of advice I gained from the book is “Eat when you are hungry, not when you have a craving”. If you have to pass on one piece of wisdom or advice to a person, what would be that pearl of wisdom?

Restricting certain foods with willpower does not work. Evidence suggests that if we suppress thoughts about certain things then we are more likely to think about it. So if you tell yourself not to think about the chocolate cake in the fridge, you are actually increasing the likelihood that you will think about it and eventually reach for it.

Although you live in the UK, is your book available to purchase overseas?

Yes, it can be purchased on Amazon.com

Are you looking at writing other books in the future? What topics would you like to cover?

Slim Mind is the first book in the Zenitude Coaching series which aims to bring easy to follow solutions to promote life long success, happiness and health. Other books to come:
The Juggling Act. Returning to Work Following Maternity Leave.
Zestful Ageing.
Confidence at Work
Positive to Return to Work Following and Illness

What sort of book genre do you like reading? Favourite books or authors?

I love reading lots of genres including mystery and espionage, history and bibliography, suspense, travel. I can always read an Ian McEwan book.

You are a health psychologist. Growing up though, did you inspire to go into the medical world or did you have other ambitions?

I had other ambitions. I’ve always been increased in jobs that relate to promoting a better society. When I was young, my mum’s friend was studying sociology. I picked up one of her books and could not put it down. Although, I did not know exactly what it was but back then, I wanted to be a sociologist.

You are particularly concerned about the global growing obesity epidemic. What do you feel are the reasons behind this epidemic?

Availability of unhealthy foods.
Sedentary lifestyles.
Emotional eating and inability to understand and name one’s emotions.

When you’re not working, what hobbies/past times do you enjoy?

Cooking and eating with friends, reading, country walks.

Personal now – what outfits and shoes would you normally be found wearing?

For work, I tend to go for comfortable elegant clothes. At the weekends, I can be found in Sweaty Betty gear.

Do you have any favourite shops or online sites?

I do love clothes from Joseph. I love the fabrics and style. I also like Reiss.

What’s next on your clothes/shoe wish list?

I’m looking for an elegant winter dress.

Boots or Shoes?

Both – depends what I’m wearing. Currently I seem to be wearing my Russell and Bromley black suede ankle boots with everything.

Links you would like to share e.g. website/facebook/twitter etc so that readers of the blog can learn more about you and your book.

twitter – drcsykes1
Facebook:
https://m.facebook.com/drslimmind (on mobile device)
https://facebook.com/drslimmind (on pc)

Lovely to talk to you Catherine and I personally found your book very inspirational.  Funnily enough, I studied sociology at school and at college – I loved the subject as well!  Well, dear readers, do you have a slim mind?  How do you get into a healthy mindset?  Do share your thoughts, I’d love to know,

Linda x

All photographs have been  published with kind permission of Dr Catherine Sykes.

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An Interview With Nubian Skin

Frustrated by the lack of skin tone choices, Ade Hassan, my guest today on the blog, launched in 2014 her own range of skintone lingerie & hosiery for women of colour.  Inspired by women such as supermodel Iman  who created Iman Cosmetics, Ade has created a rather gorgeous collection of lingerie and hosiery  – with a handy foundation guide to match pretty much your shade of skintone.  I caught up with Ade recently to find out more…. Hi Ade!

Hi, I’m Ade Hassan, the founder of Nubian Skin. Nubian Skin is a nude lingerie and hosiery brand for women of colour.

What inspired the launch of Nubian Skin?

Nubian Skin was essentially born out of frustration. I wanted a product that I couldn’t find in shops, so I decided to create it. I knew I couldn’t be the only one who felt the same way.

Have you always had an interest in hosiery or fashion?

My background isn’t particularly fashion-y, but I’ve always wanted to be an entrepreneur, and I’ve always wanted my business to be fashion related. When I took a 15 month break from work several years ago before starting Nubian Skin, I took some sewing and pattern cutting classes in Paris.

How many different shades of skin tone do you offer? How would a customer know what skin colour tone to go for?

We have four tones with Berry being our darkest, followed by Cinnamon, Caramel and Café au Lait. We have a handy skin-tone matching guide that matches our tones to popular foundation brands. For example, if you wear MAC NW47, then you’ll be Cinnamon! You can check it out here: https://www.nubianskin.com/global/skin-tone

Your range of skin tone hosiery is superb from tights to hold ups. Do you cater for the curvier lady?

Thank you! Yes, we do have a Curve hosiery range that goes up to 3XL, and are currently working on our fuller bust range which should be out early 2017!

I love the classic lace push-up bra from your collection. What lingerie styles are most popular at the moment?

Thank you – we love that bra too! All of the styles are really popular, but the T-Shirt bra is probably the most popular as it is the kind of bra you can wear every day!

When designing/choosing skin tone items to go into your collection, do you go for popular trendy styles, customer requests, personal favourites or do you take all 3 into account?

When I initially designed the products, I went for the ‘essentials’ like the T-shirt, Strapless and then added something pretty like the lace. Since, we’ve been developing the collection according to customer feedback, which is incredibly valuable to us.

As you are based in the UK, are your items available to purchase overseas?

We are based in the UK, but our products are available in 9 countries including the US, Portugal, Nigeria & The Middle East.

Are you planning to extend your range in 2017?

Yes, we are currently working on a fuller bust range and a few other exciting ideas, so watch this space!

Personal now – what outfits and shoes would you normally be found wearing?

Now that I work for myself, I dress significantly more casual than when I was in finance. Now it’s winter, I can be found wearing a cashmere jumper and some tapered trousers with some loafers, or thick tights with a knee-length dress.

Do you have any favourite shops or online sites? (Apart from your own)

I shop a lot less now to be honest! But I do check out the outnet.com every now and then, and hipandhealthy.com to mentally build an amazing work out wardrobe instead of actually doing exercise >_<

 What’s next on your clothes/shoe wish list?

I’ve got a Nico Giani handbag on my wishlist.

Boots or Shoes? 

I love shoes – boots make me think of cold weather, and I spend all of winter waiting for spring and summer!

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Nubian Skin.

Website: www.nubianskin.com

Instagram: @nubianskin

Facebook: /Nubianskin

Twitter: @nubianskin

Thank you for visiting us on the blog, Ade.  I think your bras are very pretty – I do like a lacy style to wear every day although the basic t-shirt bra is my go to for workdays!  What about you dear lady readers, do you have a favourite bra style? 

Linda x

All photographs have been published with kind permission of Nubian Skin.

 

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An Interview With Beat Theory Fitness

Welcome to the first post of 2017!  My first post of the year is usually inspiring and/or motivational in some way and this year is no exception.  When I stepped on the weighing scales yesterday morning to survey the damage that often happens over the Christmas and New Year period,  I was so glad that ex – professional footballer, Riccardo Scala, was being interviewed today.  He is the tonic I need to give me inspiration and motivation to lose those naughty pounds! Riccardo is the man responsible for launching Beat Theory Fitness in the UK – workouts based on the “Excess Post-Exercise Oxygen Consumption” theory – which basically means that you keep burning fat well after your workout has finished.  Sound good?  I thought so too. I caught up with Riccardo to find out more… Hi Riccardo…

Hi! My name is Riccardo Scala, and I am the Founder and CEO of Beat Theory Fitness®

Where did you get inspiration from to start Beat Theory Fitness? –

My inspiration has come from seeing the success of other Boutique Fitness companies in America do immensely well in this new market sector, and I wanted to create my version based on all the science and technology that is now available to assist fitness enthusiasts toward their individual goals.

The workouts are based on the “Excess Post-Exercise Oxygen Consumption” theory. Can you explain the theory and how it differs from other types of workouts? 

What happens to your car engine after you have completed a journey? Your car engine stays warm as it gradually cools to a resting temperature. The same happens with our bodies after we have exercised. EPOC is the amount of oxygen required to restore your body to its normal, resting level of metabolic function (called homeostasis). The more oxygen you require to do this, the more calories you will burn in the process. So if you increase the amount of oxygen consumed both during and after a workout, you can increase the amount of net calories burned. EPOC is influenced by the intensity of an exercise, not the duration of an exercise. Research has shown that training with High Intensity Interval Training (HIIT) is the best way to stimulate the EPOC effect, and that training in this manner is far more effective than training for longer durations at a steady pace. Here at Beat Theory, we have structured our whole training philosophy behind the EPOC effect. Shorter workouts, higher intensity, greater calorie burn, and of course, faster results for clients to see and feel. 

So what do enjoy most about being a personal trainer and fitness expert? Have you a favourite exercise?

Every day you get to wake up knowing that you are going to be responsible for helping someone different from hour to hour. Being able to give back and help others achieve the confidence and belief in themselves to not only make their health and lifestyle better, but in turn they will then allow this confidence to rub off on others. Being the guy that helps people and that people turn to for help…

What aspects of Beat Theory Fitness seem to be the most popular with your clients?

I am constantly being told by clients that just knowing that all they need to do is book their spot in a Beat Theory session via our Beat Theory mobile App, and turn up, makes their lives so much easier. Every Beat Theory session has been designed to get the most out of every fitness level in attendance. We do all the hard work and clients simply turn up and allow our coaches to train them. They don’t have to worry about what they are going to have to do that day, or how much time they are going to have to spend on an exercise. We do all the planning. With a combination of running, rowing, lifting, jumping and sweating, they get everything they need in our 40 minute sessions. Then it is back off into the real world to continue their day, satisfied.

What exercise(s) seem to yield most results? What seems to be the least popular – or gets the most groans when you suggest it?

When it comes to High Intensity Training, all exercises are extremely beneficial, you just have to know which ones to combine together and how hard to push yourself to achieve the desired effect. As soon as we announce that their will be a Burpee in the workout, that certainly gets a few groans. Although I wouldn’t say that this means that it is the least popular, they just know that the sessions are being delivered as hard as they want them to be. I think it is worth noting too that we can and do frequently have lots of variations to our daily workouts so as to accommodate clients that have long term injuries from previous exercise before Beat Theory.

Being an ex- professional footballer as well as having lived and worked in California as a personal trainer, you must have come across many famous names. Which famous lady or gent would you love to see doing a Beat Theory Fitness workout?

You mean in addition to Scarlett Johansson, who I have already worked with? Well I’m a huge comic book fan, so in line with staying current, I would love to put Gal Gadot [Batman vs Superman (2016) and Wonder Woman (2017)] through her Beat Theory workout.

How can clients book sessions?

We have our Beat Theory Fitness App on the Apple and Android stores. Clients have our full schedule at their fingertips so that they can plan their training ahead.

Beat Theory Fitness is seeking to be the first franchised chain of aggregated studio concepts in the UK. What would a franchise consist of?

Our franchise model consists of a franchisee owning their own Beat Theory facility, being given all the equipment that is part of our training concept, full ongoing support with setting up each facility and marketing the facility for opening and beyond, full training and templates for delivering our training model, and ongoing monthly support to make the franchisees Beat Theory facility the no.1 boutique training facility in their catchment area.

Personal now – what outfits and shoes would you normally be found wearing?

As you would assume I am a big trainers fan, but I do like putting on a nice formal suit and shirt every now and then, especially for business meetings.

Do you have any favourite shops or online sites ?

Being as busy as I am, I do all my shopping online. My favourite online store is Zalando.

What’s next on your clothes/shoe wish list?

Well I really need to increase the number of shirts that I wear. Most of the time I am in t-shirts and polos.

Boots or Shoes?

Definitely shoes. I love the sheer variety of different styles available to me.

Links you would like to share e.g. website/facebook/twitter etc so that readers of the blog can learn more about Beat Theory Fitness.

beattheoryfitness.co.uk 

Facebook.com/beattheoryfitnessglasgow

Twitter: @BeatTheory_GLA

Thank you Riccardo for taking me through my paces and describing the Beat Theory Fitness process …. And I wish your business every success in for 2017.  So, dear readers, have you overindulged over the Christmas season?  What ways have you decided to keep fit and healthy?  I’ve got my Fitbit and I’m determined to up the steps! Do share your fitness goals…

Linda x

Photos:

Photo of Riccardo published with kind permission of Riccardo Scala;

Photo of Dumb Bells from Pixabay;

Photos of trainers and bike  by Linda Hobden

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