Category Archives: Shops/Boutiques/Malls

An Interview With Anjalee & Arjun Kapoor

New Delhi, Mumbai, Hong Kong …. and now East Shopping Centre in London  – Anjalee & Arjun Kapoor is one of India’s leading couture brands and since opening their first UK boutique in London in June 2015 they have been looking forward to introducing fashion straight from the catwalks in India to the British Asian Market.  Not only is it their first UK boutique, but Anjalee & Arjun Kapoor are the first couturiers from India to have a stand alone store in the UK. Anjalee & Arjun Kapoor regularly dress A-list Bollywood celebrities like Bipasha Basu, Anushka Sharma, Kangana Ranaut, Katrina Kaif, Hema Malin, Mallika Sherawat, Lara Dutta – as well as some of India’s elite socialites. I caught up with the lovely Anjalee to find out more about her brand and her hopes for the brand’s influence in the UK.

Hi Anjalee and welcome!image

Hi! I’m Anjalee.  I am a perfectionist in everything I put my hands on. You probably won’t know this but…I love to paint (canvas) and Arjun has a great flare for interiors. Had he not been a designer for clothes, he would be designing homes. He is extremely houseproud and the little details in our house are his magical touch.

What inspired you to enter the world of fashion?

Because I was passionate about it, I have been creatively inclined since my childhood. I paint as well. I believe creativity cannot be restricted only to one medium. For me, designing clothes is like nurturing my child; step by step and putting in my best. Playing with colours comes naturally to me, and putting a mix and match in and styling the silhouettes gives me a lot of creative satisfaction.

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What attracted you to designing wedding outfits?

My mindset was always fascinated on effective artwork. I love to choose different article themes every season and interpreting them my way on the garments. Rich ornamentation, vibrant colour mixes, mix and match of fabrics, styling the garments – all leads to creating one of a kind couture garment. I love playing with the details that are present in every outfit of ours. So I guess our style mantra is more inclined towards occasion dressing.

Where do you get your inspiration from for your collections?

Season to season I look for different inspirations which I could incorporate into the collection. The Spring/Summer collection influence has been from the Persian architecture and culture. I have incorporated rich motive grids combined with a lot of layering techniques. My previous themes have been jamavar aria, Mughal Opera, Phantom of the Opera, etc.

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Who is the Anjalee and Arjun Kapoor customer?

The typical AAK girl is a glamorous girl with great body language, great carriage and the right attitude. She is flamboyant and wants to wear an impactful statement piece for the most important day of her life.

What is your definition of style?

Being glamorous and making our AAK girl stand out. Our garments have a strong signature look which we have followed. Since we started the label it has that zing factor which is a complete transformation when one wears it. We aspire to give that feel good factor to every AAK girl and guy.

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What do you consider is the perfect outfit?

We style a variety of outfits giving options to our clients and tailoring each look. Each outfit looks different on different body types, but as long as the outfit brings out the best in you, I would consider that particular ensemble as the perfect outfit.

When grooms and brides visit your studio in London, what would they find?

Stylish ensembles that create a strong statement when worn. Glamorous outfits with a lot of oomph!

What has been your biggest achievement to date?

Our standalone stores in different parts of the world. We are planning for more flagship stores in the coming future in other countries as well.

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What is your dream for the future?

I would like the AAK brand to become a sought after global brand with stores all around the world.

What will your next fashion challenge be?

To set up a western global couture line and have it available all around the world.

What do you predict would be the bridal look for the next season?

Lots of interesting drapes over their lehengas, (skirts) fusion concepts for pre-wedding functions, lots of floral ideas in ornamentations, layered styles in anarkalis, mughale styles for the grooms on the wedding day.

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What difference do you find in brides overseas for example, UK and Indian brides?

The Indian Brides in India are more experimental in the silhouettes, colours and concepts. They are willing to try newer looks. The Brides in UK are more traditional in their dressing and love to stick to conventional colours for their wedding day.

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You can find the Anjalee & Arjun Kapoor studio in London’s East Shopping Centre, Green Street, London E7.

https://anjaleeandarjunkapoor.com

You can also follow Anjalee & Arjun Kapoor on Twitter :

@Anjalleekapoor

@ AAKapoorLondon

For details of East Shopping Centre, check out my blogpost HERE.

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Thank you for chatting to me Anjalee and those dresses are absolutely exquisite. A friend of mine got married a few years ago in a gorgeous red taffeta and black lace wedding dress – she looked stunning. Did you get married or are you getting married in a dress/outfit that isn’t in the conventional colours?  Do tell & share your stories…

Linda x

All photos published with kind permission from Anjalee & Arjun Kapoor.

 

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Spotlight on East Shopping Centre

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Saturday 14th March 2015 sees the grand opening of not only London’s latest shopping centre but it is Europe’s first purpose-built boutique Asian shopping centre, East Shopping Centre, based in Green Street, London E7 – not far from West Ham’s football ground and Newham’s other recently built shopping centre, Westfield Stratford. Following its successful soft launch on January 24th 2015, East Shopping Centre has generated around 200 jobs for the local area as well as injecting much needed enthusiasm for shopping locally. Built on the one acre site of the former bus depot, the centre has retained its original facade but has incorporated the latest eco friendly touches such as solar panels, water flow restrictors, and carefully resourced building materials – protecting resources and saving money too. Green Street has always had an important trade and cultural heritage – my own mother bought her wedding dress from a Green Street dressmaker back in 1962 – and East Shopping Centre hope to build upon and become part of that heritage too.

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So, what’s inside the shopping centre? Major Asian fashion outlets are represented including Zarkan of London, Andaaz Fashion, Memsaab, Imaani London…plus other non fashion companies including Urban Chocolatier and Coffee Republic too. There is a “souk” comprising of smaller, local stores selling everything from costume jewellery to mobile phones – menswear, shoes, bags…

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Overlooking the shopping centre is a spectacular food court where you’ll find food delights such as Piri Piri Chicken from the Roosters chain, desserts and mocktails galore from Lost Asia, American-style burgers from Brioche Burgers… getting hungry?

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Being indoors, the centre is ideal as an all year round shopping venue and with its late night closing time, your shopping pleasure is not hurried.

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So, as I was saying, Saturday 14th March is the official opening day and from 12pm West Ham MP Lyn Brown will be cutting the ribbon. There will be lots going on – the centre will be creating a mela atmosphere with music, dhol players, face painting and much more. East Shopping Centre is also offering raffle tickets giving one lucky winner the chance to win a luxury weekend holiday for two in Dubai, £1000 gift voucher to spend at East Shopping Centre and two iPad Mini 3’s. The first 100 people to arrive on Saturday will receive vouchers to the food court worth £10. All proceeds raised from the raffle will be donated to Masoom, a locally based charity that supports vulnerable women and children around the world.

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East Shopping Centre can be found at 232-236 Green Street, London E7 8LE.

For more information, you can follow East Shopping Centre via their website – www.eastshoppingcentre.com – or via Twitter @EastShopping; Facebook: East Shopping Centre; Instagram: EastShopping

Hope to see you all there! Happy Shopping!

Linda x

All photos have been published with kind permission from Puja Vedi

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