Adio is a new health and wellness portal that is the brainchild of my guests this week – Jess Braid and Xandra Middleton. These lovely ladies are sisters and both are doctors – Xandra is a doctor of chiropractic and Jess is a trained NHS doctor who specialises in treating patients using alternative health approaches including nutrition, Chinese medicine, etc. I caught up with the busy sisters to find out more about their venture! Hi ladies ….
[Jess} Hi, we’re Drs Jess Braid and Xandra Middleton. We’re sisters, best friends and the founders of Adio! Xandra is a doctor of chiropractic and I’m a former NHS doctor, now IFM (Institute of Functional Medicine) practitioner, qualified Chinese and Western herbalist, acupuncturist, kinesiologist and homeopath.
What inspired you to set up your new health & wellness portal “Adio”?
[Xandra] We own a busy chiropractic and natural health clinic in Cheshire and have treated thousands of patients for well over a decade. But there are only two of us and so many people who we would love to be able to benefit from our approach to wellness. So we set up Adio to empower everyone to take control of their health and to create a community where our members can connect, grow, share and learn together.
What are the benefits of becoming a member of Adio?
[Jess] Through an affordable monthly subscription, our members have unlimited access to a vast resource library of content tailored to 8 zones of health. Whether you’re browsing the Gut Health & Digestion zone for ways to improve your IBS, the Family & Pet Health zone for tips on how to get your kids to eat more vegetables or heading to the Immune System & Infection zone for ways to boost your immunity, you’ll find a wealth of articles, courses, quizzes and webinars. You can participate in yoga or mindfulness classes, learn how to get better sleep or look after your gut heath. You can even enrol for free in Adio’s ground-breaking programmes – Refresh, my revolutionary 30 day “food as medicine” reset and Xandra’s posture transformation programme, Realign.
As a valued member of our community, you can post status updates, ask for recommendations, offer advice and join specific forums where members can support each other. Our members also benefit from exclusive discounts on Adio’s own powerful multivitamin and Plant+ adaptogen supplements that are pure, eco-friendly and perfectly balanced.
[Xandra} A big part of Adio is about giving back. As we grow, we will give more and more of our profits to good causes and establish Adio as a not-for-profit trust. In the shorter term, we are donating 10% of membership profits to ten charities that are close to our hearts and we encourage our members to get involved too – their participation in our community earns them coins, which generate donations. We also partner with Ecologi so member interactions also convert to more trees being planted!
Jess, as you are a trained NHS doctor who specialises in treating people using alternative health approaches including nutrition, Chinese medicine etc what common health conditions have had new approaches which incorporate alternative medicine?
[Jess] We appreciate many different approaches to health, from ancient traditional Chinese medicine practised for several thousand years to the latest scientific research and credible thinking. All our articles are backed by citations, references and other sources. We also share our own remedies, taken from home life and our clinical experience. Published research on the gut microbiome exploded in 2012 and turned our understanding of health on its head. Now thousands of clinical studies all point to the same conclusion, that nearly all long-term health problems will have a root cause in gut health – a truly mind-blowing fact.
Xandra, as a doctor of chiropractic, what ways can Adio membership be of benefit to your patients?
[Xandra] Looking after our joints, muscles and spine is as crucial to our physical and mental health as diet and exercise. My Structure & Movement toolkit in Adio highlights the importance of good posture, mobility and balance and teaches our members how to use movement, fitness and nutrition to heal themselves. My Realign programme shows you how to take control of joint or muscle problems and how, from dedicating just a few minutes a day, you can transform your posture and eliminate those aches and pains for good.
How is Adio funded?
[Jess] Adio is funded entirely by the affordable monthly subscription fee. We do not take payments, sponsorships or incentives for promotion. Anything we recommend is because we have genuinely used it and loved it, not because we were paid to say so!
Adio members are encouraged to take part in conversations and courses on Adio – what health areas seem to be most discussed at the moment?
[Jess] Immunity is definitely a hot topic at the moment and due to the pandemic, more and more people are looking for answers on how to stay well and how to look after their physical and mental wellbeing. So our Immune System & Infection zone is a fantastic starting place for members to dive in and learn more. Plus our popular yoga and mindfulness classes provide the perfect environment for people to feel safe, calm and grounded.
As you are based in UK, is Adio available to subscribers overseas?
[Xandra] Yes absolutely, Adio is a global brand! The desire for optimal health is universal and the vast number of ways we can all take control of our own wellbeing translate to every corner of the world.
Growing up, did you have career aspirations in the medical field or something entirely different?
[Jess] We grew up surrounded by alternative medicines and therapies. Grandad taught us about plants and herbs, Grandma taught us homeopathy, Mum showed us all about massage and essential oils and Dad was a chiropractor. So it was inevitable really!Our careers have seen us venture off to explore different healthcare paths and travel different routes in our personal lives, but we have always stayed close. These days, we work together virtually every day, live nearby and we both share a vision for what we hope Adio can become. Our shared values and beliefs about what make effective healthcare and the things that can make for a better planet have become central to what we do.
Personal now – what outfits and shoes would you normally be found wearing?
[Xandra] We’re always keen to support sustainable and ethical brands like Sezane and Giesswein. Jess and I have just got two gorgeous black labrador puppies so at the moment, it’s hoodies and wellies for us a lot of the time! I love Emblazed, a local screen-printing company that embroider all our clinic and Adio sweatshirts that are 100% organic.
Do you have any favourite shops or online sites? (Apart from your own!)
We love Naturisimo’s range of natural, organic beauty products and skincare
What’s next on your clothes/shoe wish list?
[Jess] Xandra has actually just bought me some Muck boots for Christmas after years of telling me how good hers were…..and she wasn’t wrong! They’ve got a memory foam sole so they’re super comfortable and warm and the neoprene means they’re really easy to get on and off. Now I’ve got my eye on a colourful spring shirt from Baukjen.
Boots or Shoes?
[Xandra] You’ll find us both in Veja trainers in the summer for the comfort and support. And at the clinic, Jess lives in her Rothys pumps, made from recycled materials. In the winter, my go-to boots are Timberland and Jess loves her Danish Duckfeet!
Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Adio.
Great to talk to you both about your exciting plans for this informative health portal!
All photographs have been published with kind permission of Adio , apart from the photographs marked in the article which are by Linda Hobden.