I’m talking about candles this week with Amy, founder of the luxury soy candle company Aubrey Bay. Candles are so popular at the moment and I particularly like the modern elegant minimalistic packaging of Aubrey Bay. The fragrances are divine, too. Hi Amy…
Hi, my name’s Amy Crossland and I’m the founder of Aubrey Bay. We make and sell handmade soy candles in the UK.
What inspired you to start your company, Aubrey Bay?
The inspiration for launching Aubrey Bay came from my love of candles. I always have candles burning in my home. I’ve tried many high-end candles from high street brands. Some I found better than others. I was always on the search for a candle that really would perform on all fronts. This led me to try handmade candles by small independent artisans. I remember the first candle I ordered in my quest for the right candle for my home- it did not get delivered and I had to ask for a refund. The second had little, to no scent throw. The third came wrapped in single-use plastic and didn’t burn very well. I then had a light bulb moment. I thought that if I wanted a candle that smelled divine, burned perfectly and was eco-friendly, I should give it a go myself. And after months of testing, experimenting, learning and many sleepless nights Aubrey Bay was born. It’s this passion for the perfect candle that I infuse in all of our candles.
I’m always interested to know the origins of brand names – so why “Aubrey Bay”?
The origin of the brand name, Aubrey Bay, comes from two distinct sources. Aubrey has roots on my side of the family and is a nod to strong females in my family. Bay, on the other hand, comes from one of our favourite family places in the world – the beautiful Druridge Bay in Northumberland, UK. It’s a place with gorgeous, sandy beaches and rolling dunes. It’s actually the inspiration behind one of our popular scents, Wood Sage & Sea Salt.
To date, what has been the most popular soy wax candle fragrance?
Our most popular candles currently are Lychee Peony and Coconut Lime. The former for the beautiful soft, floral notes of peony and the latter for the punchy, holiday vibes. We specifically designed our range so there’s a fragrance for everybody – no matter what your signature scents are.
What’s your most favourite candle fragrance in your collection?
My favourite candle in the collection changes with the mood I’m in. If I’m looking for a relaxing atmosphere while reading a book, I may go for Black Amber & Lavender because of the relaxing vanilla notes. If it’s a scent to fill a living room or kitchen, then any of our range will work beautifully. Each candle will appeal to different customers and, I guess, that’s an enchanting aspect to individual taste.
When deciding fragrances to add to your soy wax candle collections, do you select by what has proved popular with other candle makers , current trends, customer requests, personal preferences or all of those things?
Our choice of scents is in informed primarily by what we like. If we aren’t willing to burn that particular candle in our home, then it wouldn’t be successful in the selection process. When we conducted our product development, there were many fragrances, from many different suppliers, that didn’t make it through our quality assurance processes. In the end, we chose scents that had that extra bit of quality, excitement and if we have to pay a little more for it that’s fine – our customers tell us so.
What do you like most about using soy wax for your candles? Do you find candle making therapeutic?
We love working with soy wax. It can be a somewhat demanding wax and takes artistry to get the best performance from it. We also believe that the health benefits from melting soy wax over that of paraffin is really important for healthy homes. Paraffin candles are made from petroleum, which is a nonrenewable source that contains carcinogenic substances. These substances may be released into the air while burning. Organic waxes, such as soy wax, are an easy way to avoid risking exposure to such chemicals. This really fits our ethical company values. We don’t skimp on the important things.
As Aubrey Bay is based in the UK, are your products on the website available to purchase worldwide?
Currently, our products are only available for UK buyers. We have a strong demand and we prefer to service our core market as best as we can. In the future, however, we may expand and our companies’ development is always at the forefront of our minds.
Are there any new candle fragrances in the pipeline for 2020/2021?
Yes! We are investigating new ranges of candles to expand our product suite. We are now in the testing stage and once we are satisfied that we have exactly the candles we want then we’ll introduce them into our store. We would also really like to grow into other areas such as organic soaps. We are starting small, but with the support of lovely customers, we have exciting plans.
Personal now -what outfits and shoes would you normally be found wearing?
That’s a great question. Like all girls, I like to go glam, but most of the time you’ll catch me in comfy jeans and a pair of Converse trainers.
Do you have any favourite shops or online sites?
As a huge fan of online shopping, I buy from several retailers both high-street and independent. If I like the piece, then I’m going to go for it.
What’s next on your clothes/shoes wishlist?
There’s a fabulous online store called Silk Fred and I’ve got my eye on a beautiful willow high neck maxi dress with a frill helm and tie waist. It’s lovely!
Boots or Shoes?
I’ll go for boots. This is because I like the combination of cosiness and really beautiful styles that are available on the market. My boot collection is quite impressive, but there’s always room for improvement.
Discover Aubrey Bay here:
Beautiful candles, beautiful fragrances. Organic soaps sound like a nice idea for the future too. And the fact you have a boot collection, Amy, has certainly made a good impression with me! Thanks for the interview 😊
All photographs have been published with kind permission of Aubrey Bay (Amy Crossland)