FYX is a delicious new collagen infused spring water drink – one designed for giving a beauty boost ; the other a general body boost. A healthy way to be healthy and hydrated! I was fortunate to interview founders Theresa and Andy about their products and how they managed to get hydrolysed fish collagen to taste good. Also intrigued? Then read on….
Hello, we’re Theresa, Founder & Managing Director FYX, and
Andy – Operations & Marketing Director FYX
What inspired you to develop your new collagen drink, FYX?
T: I have always been interested in health and beauty, and there are many brands of collagen products that I’ve tried over the years. Unfortunately, I never found one that I would enjoy and stick to, whether it came in a powder, tablet or gel form. It either smelled and / or tasted unpleasant or the texture wasn’t great. It was also time-consuming, especially when having to mix the powder that sometimes became lumpy. After many years of research and looking what was currently available on the market, I wanted to create a healthy, feel-good drink for men and women which would have collagen and added functional benefits. A drink which required no mixing or measuring, that tasted great and had the consistency of water,which could be consumed anytime during the day or night. The most important thing what l wanted to achieve was to bring a premium collagen drink to the market that everyone would enjoy and could actually feel the benefits of at an affordable price. With Andy’s wealth of experience, knowledge and expertise in marketing and brand development we are both very excited to share FYX with the world.
FYX comes in two varieties – BODY and BEAUTY. Which variety is the most popular?
They are both equally popular.
What is collagen? What are the main benefits to drinking FYX?
Collagen is known as the glue that holds your body together. Collagen is one of the main structural proteins that forms the connective tissue throughout your system, making up 30% of your body and 70% of your skin’s natural protein. Collagen is found in your muscles, ligaments and tendons, as well as skin, hair and nails.
There are many benefits to drinking FYX but here a few key ones: • Hydrating as mixed with spring water, plus it has the consistency of water.• FYX BEAUTY has 2500mg of Marine Collagen and a blend of antioxidant ingredients to replenish your body from the inside out and enhance your skin, hair and nails.• FYX BODY has 2500mg of Marine Collagen and is designed to help replenish your body’s recovery pre and post exercise, as well as helping to repair any damaged ligaments, plus improve joint health.• Sugar free to prevent sugar crashes.• Less than 31 calories per bottle.
Was it a challenge to put together suitable recipes for your both FYX varieties that lived up to your standards?
Yes, very much so. Anything is a challenge if you want to do something different. There is so much competition and there are so many brands to choose from in today’s market. You have to think outside the box and create something that will have an impact and stand out from the rest, whilst considering what consumers would like. For many years l had the vision and l knew what l wanted to create. Trying to get the recipe and ingredients, flavours, taste and texture spot on takes a lot of time and patience.
As you are currently based in the UK, is “FYX” available to purchase worldwide?
FYX is available to purchase at www.fyxme.co.uk and from the 10th of May we will be shipping globally.
Is FYX suitable for everyone ( eg vegan, gluten free, sugar content etc) or are there any exceptions/recommendation
FYX is gluten and sugar free and is suitable for men and woman of all ages and for young adults. It isn’t suitable for vegans as it contains fish (marine collagen).
Have you always wanted a career in the health food/beverage sector or were your career aspirations elsewhere?
Andy and I have been close friends for over 20 years and we’ve always been interested in food and health. We both love to cook and lead a healthy lifestyle. During one of our many conversations we discussed several opportunities and we have spoken about opening a spa or restaurant overseas one day.
Personal now – – what outfits and shoes would you normally be found wearing?
Theresa – l prefer casual clothes whether it’s a pair of jeans and boots or sports loungewear with a good pair of trainers.
Andy – I prefer casual and colourful clothes generally. You need to feel comfortable in everything you do.
Do you have any favourite shops or online sites?
Theresa – Las Vegas is like my second home. l love shopping there. You are spoilt for choice – there’s too many to mention!
What’s next on your clothes/shoe wish list?
I haven’t really thought about it!
Boots or Shoes? ( & Why?)
Boots – I go for comfort these days.
Links you would like to share e.g. website/facebook/twitter/ instagram etc so that readers can find out more about FYX
Thank you Theresa (and Andy) for the chat about FYX . The drink looks good, tastes good and does you good – so it is a win win! I will point out though, that if you are pregnant or breast feeding then consult your doctor for advice before taking marine collagen. Recommendations change regularly so always best to check! During each of my 7 pregnancies, there was always a different new food or drink or practice to avoid!
All photographs have been published with kind permission of FYX.