An Interview With Crystal Parade

A bit of sparkle and razzmatazz on the blog this week – Crystal Parade  is the UK’s premier partner and supplier of Preciosa Crystals, Swarovski Crystals, and Crystallised Swarovski Elements – as well as supplying fabrics, feathers, fringes, crinolin and motifs for use in the theatre, TV, film, events, fashion, bridal and theming industries, among others.  I caught up with Wendy Miller, the Managing Director, to find out more about her sparkling inspiration and her passion for boots!

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Hi, my name is Wendy C. Miller. I’m an entrepreneur, Director/Producer of Musical Theatre, and Managing Director of Crystal Parade. I enjoy acting, gardening, singing, travelling, and spending time with close friends/family.

Crystal Parade was awarded the Feefo Gold Trusted Merchant accreditation this year. What was the inspiration behind Crystal Parade?

The inspiration behind Crystal Parade was to essentially collaborate with the Creative Arts sector in a closer way. Having a certain amount of knowledge, experience and a great passion for the industry, my desire was to build an online business which could add further value to the marketplace by providing high quality products, specialist advice, innovative ideas and excellent customer service.

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Your main areas of speciality are providing all kinds of Swarovski Crystals, Preciosa Crystals, principal fabric, abstract fabric, fancy fabric, feathers, fringe, crinoline and motifs for use in the theatre, TV, film, events, fashion and theming industries. You’ve recently supplied the products to embellish the outfits for Fleur East, Little Mix & Olly Mur’s dancers on X Factor, for example. How satisfying is it to see the finished costumes on stage that your company have helped to produce?

It is extremely satisfying to work with some of the world’s leading stylists, designers and artistes. We are very passionate about our business, our product range and the services we offer, the whole
team strive to provide excellence at every opportunity. The end result always gives us great pleasure and we are enormously proud of our collaborations.

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You also supply Swarovski Crystals, Crystallised Swarovski Elements and Preciosa Crystals and other such products for use in bridalwear, beauty, costumes, cardmaking, dance, equestrian,
jewellery and nail art. What products are most popular?

At Crystal Parade we have such a comprehensive range of high quality products to choose from, be that crystals, fabrics or trimmings, we find every industry has a different requirement. For instance our smaller sizes of Swarovski flatback crystals are extremely popular with nail artists and beauticians, and the larger sizes are used more for crystallizing dancewear, shoes and theatre costumes. The Crystal Clear and AB (aurora borealis) are easily our most popular colours in both Swarovski and Preciosa however, it depends on seasonal inspirations and of course which pantone colours are on trend. We’re always on hand to offer specialist advice whatever the requirement.

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You recently launched Crystal Parade TV where you showcase your latest ideas and fun projects which people can easily make – what has been your favourite “idea” or “project” which is featured
on the channel?

We have filmed around 10 episodes so far, crystallising different types of desirable objects for the home and garden, all of which are easy to make plus they look fantastic when complete. My favourite is a close call between the Marmite Jar episode & the Winter Lantern video . Both were interesting projects to work on and topical but the Winter Lantern episode features a cheeky cameo appearance by my cat so I would have to choose this purely for the entertainment value!

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What has been the most unusual item/ enquiry requested to be decorated with crystals?

As you can imagine, we receive all sorts of requests, some more interesting than others but one of the most unusual, not to mention humorous, enquiries we received when we first started out was to help crystallise a battery powered adult toy. Unfortunately we were unable to assist on that particular occasion!

Can you tell us about the Crystal Club?

The Crystal Club is an exclusive member’s only community for those who love to add sparkle to their lives and are dedicated to the art and craft of crystallising! Crystal Club members are able to build up ‘Sparkle Points’ every time they purchase from our website and then receive money off as well as receiving up to date information on all competitions, freebies, discounts, giveaways, special offers, downloads, projects, inspirational ideas plus all the latest news & workshop updates.

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As you are based in the UK, do you offer products or services overseas too?

Yes we do, Crystal Parade are recognised in the industry as the source of creative inspiration. Known as the go-to supplier of crystals, fabrics, feathers and trimmings for both consumers and businesses, we regularly work with customers from Europe, Middle East & Africa, America & Australia.

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Personal now – what outfits and shoes would you normally be found wearing?

On the whole I’m a jeans and t-shirt girl. We have a smart casual dress code in the office so I get to wear jeans every day, consequently I have lots of different types,styles and colours. Joe is my favourite brand. I usually team them with a cool pair of boots, shoes or brogues, a nice artistic shirt/top, finished with a funky scarf and nice handbag!

Do you have any favourite shops or online sites?

Apart from www.crystalparade.co.uk? 😀 I like Steve Madden for shoes & I love shopping in Waitrose!

What’s next on your clothes/shoe wish list?

I just got some new ankle boots from Moda in London but I need some more Joe Jeans

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Boots or Shoes?

It would have to be boots. I’m a huge fan of boots, plus we are currently working with the award winning musical Kinky Boots in London. We provide the crystals & fabrics for the show. You should see the boots! WOW!

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more
about Crystal Parade.

Website – www.crystalparade.co.uk
Crystal Parade TV – https://www.youtube.com/user/CrystalParade
Facebook – https://www.facebook.com/pages/Crystal-Parade/301559506525421
Twitter – https://twitter.com/CrystalParade1
Pinterest – https://uk.pinterest.com/crystalparade1/

It’s always a great pleasure to have a fellow fan of boots on the blog – I do love your fashion sense too, Wendy – you can never have enough boots, shoes or jeans I say! (Plus the odd glamorous dress or two)  I will try to get to see Kinky Boots – if only to witness the boots themselves! And as for the request for a crystallised adult toy…. Ah, dear readers, are you into crystal embellishments? What fashion/footwear item would you love to embellish? Dare I say it, but any other items?   Do share your thoughts, I’d love to know!

Linda x

All photos have been published with kind permission from Crystal Parade except for the shoe photo.Last photo: Daily Mail 
[http://www.dailymail.co.uk/tvshowbiz/article-3357710/Girl-power-Little-Mix-Fleur-East-leggy-display-team-epic-mash-hit-singles-star-X-Factor-final.html ]

Shoe photo credit: Linda Hobden

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