Whether you are going on a special night out, going to the Races or it’s your Prom night, nothing beats wearing a glamorous dress. What could be better than going to an Aladdin’s Cave full of dresses, a specialist boutique, whose mission is to dress you up to the nines for your special event, regardless of your budget? Dress Code Nine based in Kelvedon, Essex is the Aladdin’s Cave owned by Carla – she has over 200 stunning dresses, stylish heels, fascinators & jewellery – plus a dedicated Prom dress department too! I caught up with Carla recently to chat about dresses….
Hi! My Name is Carla Lynch and I am the proprietor of Dress Code Nine which opened on October 7th 2017, offering evening and occasional wear for ladies all ages and sizes.
What inspired you to set up “Dress Code Nine”?
I love a dress and always have, I think most ladies do, but you can not always find the dress you need for the budget you have at the time. I wanted to address this with my boutique.
Although you do have dresses available to purchase, you have over 200 dresses available for hire from sizes 4 -24. What are the advantages of hiring a dress for that special event?
Not everyone has the funds or feels comfortable to spend so much money to buy a ball dress which you only wear once. This gives my clients both options: a hire collection and a purchase collection to choose from.
Your range of dresses include high-end designers such as Gino Cerruti, Jora Collections, Kiss Me Kate Designs, Eliza and Ethan – all are totally gorgeous! What dresses are proving popular amongst your customers so far this season?
It is the Jora Collection. They are gorgeous dresses at a very reasonable price. I love them, the quality and designs are stunning.
Out of all the dresses, do you have any favourites?
Oh yes the one which springs to mind at the moment is one of the Jora collections. It is a gorgeous wine/burgundy colour with a diamante back with a train coming down the middle. If you have a look on our website www.dresscodenine.co.uk under the Jora collection you will see this, it has proved to be a Prom favourite this season.
When going out for a special event, I tend to choose a red dress – occasionally I pick blue or green. My daughter, for her prom, picked a stunning black lace dress. Do you think age plays a part in picking a colour of a dress? Which age group do you find most adventurous when it comes to picking colours for dresses?
I do not think age plays a part, It is more what matches your skin tone, hair, eye colour. Ladies of all ages can be adventurous when you least expect it.
Not only do you have a stunning range of delectable dresses but you also have accessories too. What accessories do you offer to match the dresses?
We offer bags, Fascinators, Hats, Jewellery, Shoes, Wraps.
You have a dedicated department just for prom dresses – what do you feel makes a good “prom” dress?
A style which suits your body shape is a must, as well as colour. A good quality dress also is a big thing for the ladies that come and see us.
If a lady is going to a special event, for example, a Valentines Ball and is interested in hiring/buying a dress – how do they go about visiting “Dress Code Nine”? Can they purchase online, is it appointment only or can they drop by and visit your boutique?
We are appointment only so we can give that one to one service for each lady that comes to our boutique to find their perfect dress so they are dressed to the nines.
When choosing dresses to add to your hire collection, do you take into account your own tastes, your customer base, current fashion trends, requests, traditional charm or bits of all those?
Everything you have said is important but the most critical purchasing decision for me when buying from designers is catering for my client base.
Personal now – what outfits and shoes would you normally be found wearing?
A dress with 3 inch heels
Do you have any favourite shops or online sites? (Apart from your own!)
The high street has its place and for me, it is great for mass produced but good value outfits. I do love a Karen Millen dress and heels.
What’s next on your clothes/shoe wish list?
More dresses, sparkle diamante flip flops and shoes and another bag or two.
Boots or Shoes?
Has to be shoes. You can wear shoes throughout the whole year for different occasions where boots are more just for winter.
Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Dress Code Nine.
Thank you Carla for giving us a glimpse into the world of dresses and I am so pleased to have your shop close to where I live! 🙂
All photos have been published with kind permission from Dress Code Nine.