Category Archives: Menswear

Review: Rydale Boots

DISCLAIMER ALERT: The boots have been supplied by Rydale for the purpose of this review however all opinions expressed are 100% mine.

September! The start of my favourite season of the year – Autumn. Living in the south east of England, I love the warm, sunny days and the cooler nights; I love the changing colours of the countryside; but I think my favourite reason of all is that it heralds the start of “boot” season! I love my boots but I never feel comfortable wearing boots in summer – I do have an open toe heeled pair of boots but it isn’t the same. I like to wear my thick tights or socks with a pair of comfortable boots. So, I was so excited to receive a pair of uber cool suede chelsea style boots to review from outdoor country clothing and footwear company, Rydale.

Ladies Kirby II Heeled Suede Chelsea Boots in Brown/Plum

Rydale is a family company established in 1954 by John Nichols and now it is in the 3rd generation, still based in the heart of Yorkshire. John Nichols was inspired by a true passion for the country lifestyle and today Rydale’s ranges of outdoor country clothing, footwear and accessories for men, women and children are truly impressive. Their website features traditional wax jackets, tweed coats, flat caps, jodhpurs, riding boots alongside skinny jeans and, my favourite, the Chelsea Boot. Rydale has invested heavily into waste management and recycling. To offset their small carbon footprint, Rydale have created a woodland and have so far planted over 10,000 trees. All Rydale’s products are inspired and designed in Yorkshire – with an emphasis on quality, reliability and style…. so did the Chelsea Boots live up to the hype??

What a silly question! They were all that I hoped and more! Let’s look more closely at Rydale’s claims…

  1. Quality. These boots are made of the finest soft suede leather fabric and the comfortable faux leather padded interior gave the boots an almost slipper feel. I took the boots for a day and night continuous “road test” – walking around villages and fields during the day and a restaurant meal in the evening. As the heel is only low, it came as no surprise that my feet didn’t ache. What really impressed me was that they felt like slippers and weren’t clunky or cumbersome; they didn’t rub my heel nor squashed my toes; and the boot has a slightly narrow fit which suits me as I have narrow feet and am forever slipping and sliding in standard/wider footwear. 10/10

2. Reliability. Obviously they are suede boots so not suitable for wearing in wet or snowy conditions. Rydale recommend cleaning with a suede protector spray. The boots have a rubber sole – I can only presume that they will be ok on an icy surface – but temperatures here are hovering around 25°C at the moment it was hard to road test the slipability factor.

3. Style. These boots definitely have the style X factor! These boots are an updated version of the original Kirby boots – which are also pretty stylish – and the colourways on offer are pretty scrumptious. My pair are in brown/plum; the other colours in the Kirby II style are Dark Green/Plum and Navy/Plum. I do so love the contrasting elasticated panel – the Plum colour is so on trend this year. 10/10

WEAR WITH…..

I like to wear mine with skinny jeans – in denim of all colours. Rydale do a range of skinny jeans – “Portia” – in a variety of colours from navy denim to berry. I particularly liked the Chelsea boots with Rydale’s dark brown jodhpurs – made a refreshing change from wearing them with traditional riding boots. Don’t be scared of pairing these boots with thick tights and a short tweed skirt; or embrace the current boho trend and wear with a long flowing 1970s style dress …. the possibilities are endless.

Like the boots?

Check out Rydale’s website and feast your eyes on some lovely footwear and clothing. https://www.rydale.com

Delivery of items are quick and postage costs are pretty reasonable too – I especially appreciate the fast delivery option of 1-2 working days – I get impatient waiting for goods!! The good news for my international friends is that Rydale ship to a wide range of destinations in Europe, America and beyond.

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Thank you Rydale for introducing me to your gorgeous footwear range! I’m in love!!

Linda x

All photographs are by Linda Hobden.

Photos and Article copyright © LindaHobden.

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An Interview With Max Lemari

Using the finest Italian leather, Italian shoe makers Max Lemari, have added to their collection of the classic Italian male staple shoe, the driving moccasin,  and are now offering customised driving loafers.   These shoes are extremely stylish  – all hand constructed, hand stitched and hand painted.  I was lucky enough to interview the brand CEO Max Guidi about his brand, his obsession with shoes and to ask, if there was going to be a female version of the driving loafer …. Hi Max!

Hello. My name is Max Guidi. I’m CEO of Max Lemari. I’ve been working all my life in the fashion industry.  I was chief product and development officer for Gucci, Armani, Burberry, Dior and collaborated with many more high-end brands. Max Lemari is the union of two names: Max is mine and Donato Lovito Lemari is the artisan responsible for the shoes’ manufacture.

What made your company decide to concentrate on driving loafers?

Because it’s the shoe category that exalt our expertise. Lemari has been manufacturing loafers for over 40 years for some of the most expensive brands in the world. When we handcraft loafers, we are sure that we have the best quality on earth.

In your latest collection, I like the look of the Capri in yellow & blue  What styles and colours are most popular amongst your customers?

During last summer our best seller was the Ischia Taupe & Yellow

https://maxlemari.com/product/ischia-taupe-yellow/

Have you got a favourite style & colour from your collection?

Yes, I love the exclusive silk calf leather and I wear the Salina Mucchina

https://maxlemari.com/product/salina-mucchina/

How can a customer get his loafers customised?

From our website product pages, you can automatically put your initials in our drivers and we will engrave it for you. If you want a total customization, a special number or something else, you can contact us and we will do our best to make it happen.

https://maxlemari.com/contact-us/

Hypothetically speaking, which famous male, dead or alive, would you love to see as the “ambassador” for Max Lemari?

Giorgio Armani – I’ve been working with him and I remember that he was always very elegant yet casual. I think he would have loved our mocs.

Growing up, have you always been obsessed with shoes and been interested in a shoemaking/ designing career?

Actually, my first dream was to be a pilot. Maybe that’s another reason why we are making drivers 😀

At the moment you are only manufacturing driving loafers for men. Have you got plans in the future to design similar footwear for women?

Yes, we want to launch a women driver as well. We are already developing the first prototypes, but for now we’re keeping them secret.

You are based in Italy – are your shoes available to order overseas?

Yes, we want to be global. Customers will have to wait a couple more days for the shoes to arrive, but we are doing our best to ship everywhere.

 

Personal now – what outfits and shoes would you normally be found wearing?

During the week I usually wear high end sneakers. They are really comfortable.

Do you have any favourite shops or online sites? (apart from your own!)

I like Hermes very much.

What’s next on your clothes/shoe wish list?

It’s the Dior jacket with the bee sewn on the heart.

Boots or Shoes?

Shoes. Italian weather is not so cold and I’m happy wearing shoes all year long.

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Links you would like to share e.g. website/facebook etc so that readers can find out more about Max Lemari and your range of driving loafers for men.

The best place is to visit our website:  http://www.maxlemari.com/

Thank you Max.  My youngest son has ambitions of being a pilot and he does like looking his best… perhaps his future lies in the shoe industry too!  I look forward to those driving shoes for ladies – the men’s styles are fabulous and such gorgeous colourways!

Linda x

All photographs have been published with kind permission of Max Guidi  (Max Lemari)


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An Interview With Mandala Dream Co

I’m talking HEMP this week with Jul from Mandala Dream Co.  Jul lives, breathes and talks hemp.  From bed linen and fashions to beauty and skincare…. in fact, over 30,000 products can be made from industrial crop.  Hemp is eco friendly, ethical, sustainable and kinder to both people and the planet.  I caught up with Jul to find out more about this versatile crop and why she is so passionate about hemp…

Hi! I’m Jul from Mandala Dream Co, living & working in Kobble Creek, Queensland, Australia. A beautiful little pocket of the planet, living & loving life, my family & my role as the one man band for Mandala Dream Co. (In truth I do now have the luxury of having a seamstress & pattern maker who work with me & make my life soooooo much more manageable). Nonetheless I’m the blessed being who sows & cultivates our plants for our eco dyeing, harvests & ferments the hand eco dyes, dyes, designs our range, formulates our skincare, along with chief of photography, marketing, blogging, newsletters, website upkeep & all the fun things that make my life full, joyous & satisfying.

What was behind your choice to concentrate on hemp?

Bring on the Green Revolution including all things Hemp I say 😊
My first love was textile art, specifically hand eco dyeing utilising natures botanicals (plants, barks, roots, leaves, kino etc) specifically using organic & sustainable fabrics. After using all manner of fabrics including peace silk, organic cotton, bamboo & hemp I simply could not bring myself to advocate for anything other than humble hemp. It’s impossible once learning about the growing, the water wastage & the manufacturing of other fibres to use anything else in all good conscience. 

The natural beauty we can create with this textile is inspiring, as a little cottage organic hemp creator of bedlinen, eco fashion & skincare I’m proud of our pioneering movement even on this small scale, the fabrics are so very beautiful, becoming softer with each use, heirloom fabrics that last a lifetime and are also resistant to stains, odours, mildew & mould, highest UV factor of all natural fibres, naturally antibacterial.

No pesticides or synthetic fertilisers are needed to successfully grow hemp (unlike the chemically laden crops we currently grow in Australia & on our beloved planet) you could grow it yourself easily. The plants dense roots stave off weeds, and the growing process improves the soil’s nitrogen, making the soil even better for other crops in the future, a perfect rotational crop for farmers and the health of our soils, which are incredibly sour here in Australia. The growth cycle of hemp is generally only four months, so the option to harvest two times in one year would create a huge relief for struggling farmers. Research states that just one acre of hemp produces more oxygen from CO2 and methane than 25 acres of forest, not to mention the water savings (we save 9000 litres of water (compared to traditional cotton bedlinen) with just one sheet 😊

More about my favoured Hemp:

Hemp Biodiesel can replace our need for fossil fuels.
Hemp seeds & cold pressed oils are superfoods containing essential amino acids & easily digested protein. High in the omegas with a naturally perfect ratio. It’s so nutritionally superior you can survive on hemp seeds alone for a long period, can you imagine what this could do to those in famine around the world?

Its oils are used in our Skincare –  it plumps up dry skin & even helps your skin to retain more moisture over time with its use.

Nil petrochemicals from plastics are produced with hemp plastics, from plastic wraps for food, bottles and everyday items all the way through to auto parts, with no harmful BPA. Hemp plastics are not only heat resistant and durable they are 100% biodegradable.
Housing construction materials (such as hempcrete) made from hemp fibres have been found to be far superior to most materials used in housing construction in our era. Inexpensive hemp can be made into a huge variety of building materials, hempcrete, insulation, blocks, plastics, board, even carpets, whilst being so much stronger and will last soooo much longer than what’s being utilised now. Did I mention they are also fire resistant? mould & mildew resistant? rot free? totally non toxic? & good for us and our planet-and totally natural! Have you any idea how many toxic chemicals and compounds are in our newly built housing? So much of the materials used are processed with toxic chemicals that are released into our living areas (with our loved ones) for years and years. In essence anything wood pulp can do, hemp fibres do far better. 70% of our worlds forests have already been eliminated…and yet we pretend we don’t know why our existence is threatened. Hemp paper can be recycled 8 times, whilst from our beautiful century old trees it’s only 3 to 4 times.

 I love the gold coloured hemp cushion covers/bed linen. To date, what has been your most popular hemp item?

The gold colours are infused on the fabrics utilising onion skins, chamomile, turmeric, calendula petals & marigolds (or whatever I have available in our storage & ferments at the time) – I generally harvest our plant dyes all year round. Our most popular items currently are our Natural indigo dyed hemp wrap pants & our Meraki skincare & beauty range.

 

What’s your most favourite item in your collection?

For me it’s the bedlinen, we are so in love with ours (one set for life) we take them to hotels when we travel. They start off their life a little stiff (like a good old fashioned linen in your grandmother’s  cupboard), but over time they soften up  & ‘wear in’ becoming at one with your bed & its occupants. They stay fresher for longer (meaning we only wash them every 2nd week) and as they are stain & odour resistant they just make everyday life that little bit more comfortable. They have a far superior wicking factor meaning they are highly absorbent & climate reactive keeping us warm in the cooler months here in Kobble Creek; dry, cool & fresh in our hot summer months. We guarantee our bedlinen for a lifetime, it will last that long, & market them as one set for life.

I’m impressed with the gorgeous colours – and the fact that each colour is organic, free from pesticides, treatments or chemicals. Where do you source the ingredients and what ingredients make up the rich colour tones?

Generally if it grows & is non toxic. I have at least attempted to eco dye with it 😊 Most of our ingredients are grown right here on our 5 acres, though I do have a regular supply of onion skins from our 2 local organic fruit & vegetable producers…which is just as well as we use a lot of those. We collect bloodwood kino (sap) on our family walks from our local trees when they naturally produce; grow our own indigofera, turmeric, berries, cherries, moringa & neem.

I use hemp hand cream daily as it is the only product that keeps my hands soft and crack free. What other hemp based beauty products do you sell? What are the advantages of using hemp beauty products?

Our Meraki range (which is a Greek word meaning created with love & devotion…a little piece of our souls in every formulation) currently includes Hempseed Oil based- Face Serum, Body/Hair Butter, Bath Salts/Soak, Pit Potion Deodorant, Toothypaste, Fragrance, Hair Serum & Dream Mist. We are currently working & trialling a new range which includes Hemp CBD oil, which will be a specific anti ageing range. Hemp seed oil is a little miracle (both topically & nutritionally) with the perfect ratio of Omega 3 & 6 fatty acids it’s vital for skin health. The high presence of Vitamin A, D & E ensures repair & rejuvenation of cells, whilst the gamma linolenic acid is a powerful anti inflammatory reducing redness & soreness. Hemp seed oil increases elasticity, is ideal for eczema, psoriasis, rosacea & acne breakouts by naturally balancing the skins oil production, the natural wonder of hemp seed oil teaches our skin how to stay hydrated for longer with every use. Top all that off with how good Hemp is for our planet & you start to feel why I’m such an advocate 😊

Are you introducing any new hemp items to add to your collection into for 2018?

Yes as above (re the new Meraki range). We are also hard at work designing an ethical wardrobe capsule starter kit which will be created using a lightweight Hemp knit blend which will be a lovely easy option for travellers also: 7  initial pieces which can all be worn in different ways (a jacket that doubles as a wrap shirt, a pencil skirt that can be worn comfortably at different lengths etc). We’ve always been a ‘low waste’ business very aware of our environmental footprint (which is why we hold little stock & create to order), using our fabric remnants for a long time in our labelling, hand stamped business cards etc, & are now starting to produce eco wraps (similar to the beeswax eco wraps used in place of single use plastics, sandwich bags etc) but with a twist. The average eco wrap is non organic cotton, dyed with synthetic dyes & uses bees wax & jojoba oil in the coating. Ours will be 100% vegan using our remnants, organic hemp, botanical eco dyes (leftovers, which are also thickened with soy powder to use as block print inks) & candelilla wax (a plant wax) & hemp seed oil creating a far superior wrap which is vegan for the conscious mums packing their beloveds lunches & snacks. (p.s. our youngest attends a Steiner school so I certainly have a ready made market right there) 😊… This photo is of a hemp canvas backpack we recently made for our youngest Kingston, along with hemp drawstring pants for our little people.

As Mandala Dream Co is based in Australia, are your products available to purchase worldwide?

Yes absolutely my biggest market at the moment is Canada (which are hemp early adopters…and just ‘get it’) I’ve also created for clients in the UK, Italy, Greece, New Zealand, Mexico, Cuba, Alaska & even a marines barracks in Fort Benning USA. Delighted to offer to anyone it really speaks to.

Choosing brand names can be a hard task at times, especially when you are trying to pick a name to encapsulate the essence of the brand. What made you decide to pick the name “Mandala Dream Co”?

It was a very personal choice for me & though it doesn’t shout out ‘hemp’, it represents what this little cottage industry meant for me. Mandala Dream Co was born out of me finally finding the calm amidst the chaos., though it took more than a few knocks on my skull before I woke to it. A separation of old wants & new needs really. The Mandala represents the oneness of the psyche with the cosmos, & for me that’s exactly where I found myself in ‘oneness’.
The Mandala is a sacred symbol laying down a map for finding our own way to our self, it represents our connection with our earth. My dream was to renew eco sustainable practices & ancient eco dye practices, whilst delivering humble hemp into every household…..& of course The Co. is you, the company we keep…our clients who we wish to heal body, mind & spirit. With eco, sustainable, organic hemp bed linens & bed sheets, slow fashion, skincare & beauty creations, made by hand with love & devotion to enhance your health, wellbeing, sleep & beauty.  So…for me it’s the essence of the brand, the ethos, the ethics we follow in our business & our every day life, leaving things better than we found them & attracting what’s needed & letting go of things that no longer serve.

Personal now – what outfits and shoes would you normally be found wearing?

I’m sure you’ve guessed by now I’m a bit of a ‘hippie’, a tree hugger, a greenie? Generally you’ll find me wearing something casual & comfortable & usually one of our creations, certainly a lot of hemp clothing, samples we’ve made for photography, marketing etc, failed attempts at eco dyeing that had to be reworked etc. Many days it’s just torn jeans & a blouse or a hemp tshirt.

Do you have any favourite shops or online sites ?

Oh yes indeed, during the week I wear lots of hemp tshirts from www.superegoclothiers.com : wonderful quality & cool (perfect for when I’m working with the dye vat at 60 degrees). My favourite is in one of the photo below worn by our eldest (Sahara) which has the caption ‘Cut From a Different Cloth’ #cfadc, which of course is the different cloth …Hemp. I adore this brand it’s very ‘urban’ with lots of street cred & will one day be collaborating with Tommie T Lark founder of this wonderful brand. Of course I occasionally get dressed up for a ‘date night’ with my gorgeous Jamaican husband Kaleel & then I’ll go all out & wear something I treasure from either an upcycled vintage op shop buy, usually inspired by the wonder Fashion Hound that is Faye Delanty, or a piece that I simply couldn’t live without buying.

What’s next on your clothes/shoe wish list?

Honestly I have no wish list, I’m one of those people who don’t usually purchase for ‘occasions’ as have collected & curated so much over the years I generally have all that I’ll ever need. In fact I’m whittling my wardrobe down to a ethical capsule wardrobe with just a few extra special pieces that I must keep for my sanity.

Boots or Shoes?

Oh if I could every single day it would be boots as I think they just give an entire outfit a better line & are so comfortable, but alas it’s often so hot here flat sandals are usually my go to.

Links you would like to share e.g. website/facebook etc so that readers can find out more about Mandala Dream Co.

Website: www.mandaladreamco.com.au
Instagram: https://www.instagram.com/mandaladreamco/
Facebook:  https://www.facebook.com/mandaladreamco/

Oh Jul, it’s great to hear you are a boots girl – even if it is in spirit only! :). Kobble Creek sounds idyllic, your farm sounds lovely, your children are adorable and your passion for hemp is uplifting – thank you so much for sharing your knowledge 🙂

Linda x

All photos were taken by Julie Grant and published with kind permission.

Models: Sahara & Kingston


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Shopping Fairtrade Style

It’s September already and here in the UK, harvesting is in full flow.  It’s time to think about farmers around the world who toil endlessly – growing cocoa beans, coffee, cotton, tea, bananas, flowers.  I found out the other day that September is the time to celebrate all things organic.  When I think of “organic”, I automatically think of Fairtrade – The Fairtrade Foundation is the UK based organisation behind the Fairtrade trademark – although, to be fair, not all Fairtrade items are organic.

So, what is Fairtrade? Fairtrade is a global movement with a strong and active presence in the UK. There are over 4,500 Fairtrade products from coffee and tea to flowers and gold. According to Fairtrade’s website, their mission is “to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives”.  Fairtrade’s vision: ” a world in which all producers and consumers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future”.  Fairtrade has strict standards for companies, farmers & workers  as well as ensuring that worker’s rights are maintained, that payment is made of at least the Fairtrade minimum price and that extra money is given to reinvest in business/community projects of the community’s choice. By choosing to buy Fairtrade goods, you can positively help farmers, workers & their communities.

Buying Fairtrade products is easier than you think – products are on sale in supermarkets, independent shops, cafes, restaurants, catering suppliers & wholesalers, as well as online.  I’m lucky, my local village coffee shop/book shop is also the local mecca for Fairtrade goods from companies such as Divine and Traidcraft.  It’s great to see the crafts, products, jewellery and clothes – they make fantastic gifts and it is great to have a browse.

Divine chocolate – I love the plain dark chocolate but I am tempted to try the Dark Chocolate with Himalayan Salt! Divine is the only mainstream chocolate company 44% owned by the farmers who supply the cocoa!  Other Fairtrade chocolates include Cadbury’s Dairy Milk, Green & Black’s Organic, M & S, Rawr Foods, Sainsbury’s “Taste The Difference” White, Dark & Milk chocolate bars, The Co-Op; Meaningful Chocolate Company, Raw Chocolate Company, Traidcraft, Waitrose “Seriously” & Belgian range, and Zotter Chocolate.

Traidcraft do some fantastic stem ginger cookies – I devoured packets whilst I was pregnant with my children ( ginger cookies and lemons/limes were my pregnancy cravings!)  Traidcraft itself has been at the fore front of Fairtrade since 1979. The company offers the widest range of fair trade products in the UK.  They even do Fairtrade wine – but I haven’t tasted it yet so I can’t comment.  I can recommend their range of spices, dried fruits and rices; their craft boxes, jewellery, socks, scarves are all pretty and make good gifts. Their clothing range is pricy but having said that the Fairtrade ethos is fair price to the workers and to be honest I rather pay a bit more knowing that the workers are not young children toiling under horrendous conditions to produce a t shirt. I know that they are getting a decent wage for their labours.

I have included some pictures of the Fairtrade items sold in my local shop … if you wish to find out more about Fairtrade or wish to shop/browse Traidcraft’s goods online, here are some websites you might find useful:

http://fairtrade.org.uk

http://www.traidcraftshop.co.uk

Happy Shopping!

Linda x

All photos are by Linda Hobden

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Spotlight On Maison Bernard Orcel Courchevel

Snow has already descended on parts of Canada, USA, Scotland and Northern England, heralding the start of the winter ski season in the Northern Hemisphere.  It seems most fitting, therefore, to introduce onto my blog one of the finest, if not the finest (in my opinion), alpine designer fashion  & ready-to-wear ski wear shop in the world – Maison Bernard Orchel Courchevel.  Founded in 1975 in Courchevel, Maison Bernard Orchel Courchevel  was named after the famous alpine skier.  Maison Bernard Orchel Courchevel is more than just a shop, as I found out…..

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Why did you pick Courchevel as the location for your shop?

Courchevel is a luxurious ski resort located in the French Alps, with one of the largest ski areas in the world: 3 Valleys.  The ski resort hosts the most prestigious international clientele.  This ski paradise is also one of the most luxurious places in the world with a high concentration of 5 star hotels, Michelin-starred restaurants and unique boutiques.

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What are your most popular products?

Just like every year since forever, Moon Boots are very popular.  The most popular shoe brand is Jimmy Choo, so it stands to reason that their moon boots are a great hit.

What’s new for the 2016 winter season?

Chiara Ferragni  Moonboots, some exclusive Fendi Sportswear, and the launch of Balmain Man at Bernard Orcel.

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What makes Maison Bernard Orcel Courchevel special?

Maison Bernard Orcel offers customers the chance to unwind and relax by being surrounded by beauty and quality.  Florence, the Head of House for 25 years, knows and recognises the very dear Bernard Orcel clientele. Like a real concierge, the whole Bernard Orcel team supports our customers during their stay in Courchevel for any of their requests. We offer our customers a shopping service at home. The collections (ready-to-wear or skiwear) are presented by a personal shopper from our team. Our seamstress is also at the disposal of our customers throughout the season to adjust and retouch their purchases.

Although you are in France, do you deliver worldwide?

According to the client’s wishes, we offer the possibility of a delivery service any time in Courchevel, and all over the world.

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What brands do you stock (ready-to-wear)?

Balmain, Brioni, Brunello Cucinelli, Chiara Ferragni, Dsquared, Fabiana Filippi, Faubourg 32, Jacob Cohen, Maison Ullens, Sartorial Tramarossa, Simonetta Ravizza, Stefano Ricci…..

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….And Skiwear?

AZ Atelier, Bogner, Dsquared Ski Capsule, Fendi Ski Collection, Jet Set, Kru, Toni Sailer, Zai, Zero Ski.   We also provide sales services and ski rental delivery directly into the hotel or chalet in Courchevel.    This service also includes the possibility to try and buy our skiwear collections. A full service from the ski outfit to the technical equipment!

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….And Shoes?

Buscemi, Emma Salimova & Ugg, Guiseppe Zanotti, Jimmy Choo, Ludwig Reiter, Santoni, Tod’s.

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Fashion & Art

Bernard Orcel has invited the famous artist Leo Caillard to exhibit his work as a tribute to the classic sculpture. The exhibition, entitled “Hipster In Store”, offers an unique alliance of fashion and art through sculptures of antiquity. Dressed in a contemporary way, the gods Zeus, Hercules and the goddess Diana enter our era wearing shirt, jeans and a little dress.

Shop Details

Bernard Orcel, Rue du Rocher Courchevel 1850, 73120 Saint Bon Tarentaise.

www.bernard-orcel.com 

Instagram:  Bernard Orcel

FB: Bernard Orcel Courchevel

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So, when you next go skiing in the French Alps check out Maison Bernard Orcel Courchevel  and have a browse amongst the rails and enjoy the unique art exhibitions too! What a shopping experience!  Dear readers, do you enjoy partaking in winter sports? Do you have a favourite skiing location?  

Linda x

All photos published with kind permission from Maison Bernard Orcel Courchevel.

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An Interview With Goldgenie

I’m going for gold this week as my guest on the blog is Laban Roomes, founder of high-end brand Goldgenie.  Specialising in luxury personalised gifts and items using pure 24K gold, Rose Gold, Platinum and Diamonds… in fact, they are best known for their decadent designs and blingworthy materials. From 24K gold shoes and embellished Apple watches to a 24K gold bike worth more than a Ferrari, there’s hardly anything in the world that can not be given the Midas touch.  I caught up with Laban recently and used the golden opportunity to ask a few questions…. Hi Laban !

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Hello 🙂 My name is Laban Roomes, founder of Luxury Gift and customisation services company, Goldgenie. I developed an innovative portable plating device that can gold plate pretty much any item that is conductive. Our clients include The Oscars and Emmy awards in Los Angeles, HTC, Samsung, BlackBerry, AMEX and our flagship client Lexus as well as iconic retail outlets like Harrods and Selfridges, plus a host of Celebrities including the Beckhams, Elton John, P. Diddy, Denzel Washington, Rhianna and Mark Wahlberg to name just a few.

What inspired you to launch your business venture, Goldgenie?

The business suited my character as someone that always had a keen interest in luxury goods and services. I thought better to develop something that I can do and live with a passion then just do something for the money… It just so happened that money came anyway. I also believe that the self development that occurs mentally and spiritually for oneself can be profound if approached in a certain way.

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Goldgenie featured on BBC television’s programme “Dragons Den” and received backing from James Caan. Was it a nerve racking experience? What surprised you most about the experience?

Yes it was a nerve racking experience and as time went on and I was losing the support of the Dragons something switched on inside of me, the fighting extinct came alive as there was no way I was going home without the investment! What this confirmed to me is that people really do buy into people and the more you let your light shine the more powerful you are and the more you radiate and exude confidence,which everyone wants a piece of. The biggest shock was that the stairs I walked up on the Dragons Den was on a set 2 miles away from the actual studio that I appeared on and got my investment.

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What products are proving popular amongst your customers so far this season for embellishing with pure 24K gold, rose gold, platinum & diamonds?

The iPhone 6s remains triumphant so far and close second is the Apple Watch and iPad. Ever since we customised the first ever iPhone way back in 2007 this has without a doubt been our best performing product to date. Finishes available are 24k Gold, Platinum, Rose Gold and Diamonds.

Out of all the products you’ve decorated, do you have a favourite item?

Not really as everything is still so fascinating to watch and see the total transformation a product undergoes during our processes – but the two I have been most proud of to date is the Neasden Temple in London and the range of Swarovski crystal encrusted iPods I personally designed for Elton John to raise funds for his EJAF charity.

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Adding the Midas touch to everything from new technology to footwear, what has been the most unusual item you’ve decorated in 24K gold?

This has to be the Sultan Of Brunei’s toilet.. Or maybe a top of the range vibrator Ann Summers commissioned us to do for a well known celebrity I’m not at liberty to mention.

Your collaboration with designer shoe maker Deeasjer has resulted in an awesome limited “Pure Gold” capsule collection of Deeasjer shoes each incorporating 24K gold embellished heels & featuring Deeasjer’s signature brand symbol – the Rose. How did the collaboration first come about?

Goldgenie sponsored a fashion show for Deeasjer many moons ago, when the owner Charlene Beckett was designing the “Pure Gold” Capsule collection she asked me to be involved in the designs – I just had to,of course, feature 24k Gold heels.

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You have expanded from the UK into the UAE … Have you any plans to expand elsewhere globally in the future?

Yes we have expanded recently to the UAE with our first retail store opening in the first week of July and have plans to open a shop in Los Angeles or Puerto Banus in Spain next year – hopefully we will be able to do both.

As you are based in the UK, do you offer embellished products or services overseas too?

Yes we do and have an award winning service that can pick up your item anywhere in the world with our secure and trackable courier service, have your item customised and returned within 14 days of pick up.

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Personal now – what outfits and shoes would you normally be found wearing?

I am fortunate that whatever I put on because of my build I look good in (not bragging, of course) but I do like brands like Sisley and Paul Smith or I will get my suits made. In saying that, I also buy clothes for the fit more than the brand behind it. For footwear I love Clarkes and Cruyff shoes, brogues without a doubt are a key part of my wardrobe and Adidas.. keeping it simple.

Do you have any favourite shops or online sites?

Yes, I have a passion for watches and do like online watch sites like Rolex, Patek Philipe and Brietling – I have great admiration for the Apple brand including their online and retail stores. Steve Jobs is one of my all time favourite entrepreneurs and his success to me has really made a positive impact on the world, anyone that starts their business with little or no money from a garage and grows it to be one of the richest and most cutting edge companies in the world, you just have to admire.

What’s next on your clothes/shoe/accessory wish list?

I intend to buy myself some fresh tracksuits and trainers – you can never have enough trainers.

Boots or Shoes?

That will be more Cruyff shoes – they suit me down to a T.

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Goldgenie

Web: www.goldgenie.com
Twitter: @Goldgenie
Instagram: goldgenie_uk
Facebook: https://m.facebook.com/GoldgenieGoldPlating/

Thank you Laban for joining me on the blog and giving the blog a touch of golden glamour.  So, dear readers, have you any items that could benefit from the golden touch?  I do love the golden heels and I’m sure even my trainers would benefit from a lick of gold! Wouldn’t a golden Harley Davidson look cool too?!? ..as always, share your ideas, I’d love to know what you think!

Linda x

All photographs have been published with kind permission of Laban Roomes/ Goldgenie

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An Interview With Grannies Inc

My granny loved to knit! My cousins, sister and I all had some rather colourful pieces every year in our Christmas stocking.  My two boy cousins had fetching tank tops in colours trending at the time – burgundy was a big favourite.  For my cousin Jane, my sister and I, well, we had bright turquoise & white ponchos and white roll neck “ski” jumpers with multicoloured stripes.  My husband’s granny knits pullovers and blankets for our children.  My guest this week, Kai Poldoja of Grannies Inc has a vision of spreading the love of granny-made knitwear throughout the world and by employing talented knitting grannies to produce a range of bespoke knitwear,  they are endeavouring to do just that. Intrigued? I was! So, I caught up with Kai to find out more….

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Hi! Grannies, Inc. was launched in 2009 .Grannies, Inc. strives to connect people who love wearing unique, quality handmade garment with knitters who love knitting. Our knitters are passionate, experienced and most importantly, they love knitting.

What inspired the launch of Grannies Inc?

My grandma was a passionate knitter and I remember all the warm socks she knitted for everyone in the family. Most of the time she knitted more than we could wear and all my friends loved  my grandma’s socks. That made me think that it would be great to establish a website that connects all those grannies like my grandma with all those people that don’t have a grandma like mine.

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If I wanted a particular knitted item design, how do I go about ordering the bespoke item?

Ordering bespoke items is very simple. Just go to www.granniesinc.co.uk and send us some photos of what you want knitted. Our grannies can replicate almost anything from a photo, or they can make your sketch or drawing come to life.

What’s the most unusual or strangest knitted item that has been requested?

We are often asked to knit miniature garments for objects, like bottles. We had a season where we knitted more items for objects than people due to some corporate orders. We once knitted giant socks for a massive statue in the US. But the strangest requests are usually the ones our grannies are asked to knit up: some “special occasion” garments. I won’t share any more details 🙂

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To date, what has been your most popular knitted item ordered?

It’s our fingerless gloves, especially the Norwegian Selbu fingerless gloves. People love them, because they keep their hands warm, yet the fingers free to use their smartphones or type. They are super cute too.

Out of your knitted items, has any item been a bit of a challenge for your knitters?

I remember a 5XL jumper. It was knitted to a very complicated pattern. It was quite heavy due to the size and the knitter was struggling to hold the weight of it whilst knitting. In the end it was so big that when we laid it out flat we had to climb on ladders to take a photo of it as the whole jumper wouldn’t fit on the photo. It was a truly beautiful item however. The customer was over the moon.

Your knitters only use 100% merino wool that has been sourced ethically in South Africa and spun in a yarn mill in Devon. Why did you pick merino wool over other types?

Merino wool is one of the highest quality yarns. It’s suitable for various types of garments as it is very robust, yet warm. Whilst keeping you warm it doesn’t overheat. It’s an absolutely gorgeous fabric, all natural with nothing synthetic. It is sustainable and doesn’t damage the environment. We love it.

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Your company is based in the UK – are your knitted items able to be made to ship to customers overseas?

Yes, we often have orders around the world. We sold to more than 100 countries, from Greenland all the way to the other side of the world, with one item having made it to a South Pole expedition.

The talent of your workforce is clear to see – and they obviously have a passion for knitting. What do you look for when hiring your knitters? 

We look for passion and skill. Our items aren’t the cheapest around, but we like to think they are the best hand knitted items one can buy online.

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Personal now – what outfits and shoes would you normally be found wearing?

On cold days I like wearing my merino base layer and a nice woollen jumper on top. In my view wool is the best fabric one can choose for clothing.

Links you would like to share e.g. website/facebook etc so that readers can find out more about Grannies Inc.

Website: http://www.granniesinc.co.uk/

Facebook: https://www.facebook.com/granniesinc

Twitter: https://www.twitter.com/granniesinc

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So, dear readers, do you or did you have a granny who loves to knit? What was your favourite knitted item that they made?  Or, perhaps you are a grandma who knits? If so, what do you like knitting? Do tell, I’d love to know!

Linda x

All photos have been published with kind permission from Grannies Inc.

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An Interview With Maison De Marrakech

I’m being inspired by all things Morocco this week as I explore a London-based interior and fashion design online shop specialising in Bohemian lifestyles and Moroccan charm.  Think kaftans, Argan Oil beauty products, leather poufs, gorgeous colour palettes ..the list is endless!  It was with great excitement that I caught up with  Reina Hagen-Cherquaoui, founder of this paradise online shop – Maison De Marrakech.  Hi Reina!

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Please introduce Maison de Marrakech …

Maison de Marrakech is a bohemian lifestyle company. Our motto is to bring that beautiful, peaceful, elegant, yet simple lifestyle of Morocco into the lives of every woman (or man, of course!). I initially started by creating small numbers of kaftans or tunics that I thought would bring exotic-ness and beauty into the everyday lives of women around the world. Marrakech has a uniqueness that enriches your life, and awakens all your senses, and Maison de Marrakech is a place where you can find products that re-creates that beautiful ambience. Therefore, although we are known for our kaftans, our ultimate goal is to introduce the bohemian ‘lifestyle products’ into people’s lives. Also, as most items are handmade, it creates that feeling of directness, and you can feel the history in each product. Each product of ours has a history, not just anonymous.

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What inspired you to set up Maison de Marrakech?

It was definitely love at first sight. I felt my passion and enthusiasm come alive the moment I stepped into the Medina of Marrakech.
Marrakech, to me, was very mysterious, rustic, elegant, simple, rich, colourful, bohemian, deep, new & old, so much diversity and depth. To me, it felt like, “I had found what I was looking for all my life”. Moroccan design/art/crafts, had every element I looked for in beauty, and gave me that peace of harmony & happiness in life. For me, looking at beauty is pleasing to the eyes, and being surrounded, living in that space, creates happiness. It’s exactly this blissful moment, this happiness and richness that I wanted to share with everyone. This is how I started my company. It’s simply to share what brought me happiness, and to visually share this with the world; as well as to help women feel absolutely beautiful and exotic about themselves, to encourage their self esteem, and to bring out their inner beauty.

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As you were born in Japan, what attracted you to Marrakech?

Marrakech gave me every element I was looking for in beauty. Its richness, simplicity, complexity, colours, passion, harmony, and elegance was hard to resist. What’s really surprising is that, Marrakech (or Morocco in general) could have 2 completely different elements, but they blend so well together, eg.  rich, yet simple; passionate yet calming. I loved the Japanese traditional arts, and have seen much beauty around the world, but for me, Moroccan art gave me a feeling of ‘coming home’. This is what attracted me to Marrakech, and still does.

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I love the Turquoise Leather Pouf – it’s gorgeous! What items are proving popular amongst your customers so far this season?

Our popular items are definitely the ‘one size’ Marrakech Resort Kaftan series, the tan Moroccan poufs, and some more trendy kaftans we are creating such as the ‘zigzag Zahara kaftan’.

Out of all the outfits, accessories, beauty & boho interior products in your collection, do you have any favourites?

I must say, I do agree with my clients, in that my favourite will be the same as my customers: the one size Marrakech kaftans, our new boho style kaftans & the Moroccan leather poufs.

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Your travels around the world have left you with a profound appreciation of arts & culture – this is evident through your love of Marrakech. So, what place is now on the top of your travel bucket list?

I love travelling to places where the ambience is beautiful and peaceful – somewhere you could have gone 100 years ago and would have still been the same as today. For this reason, I’d love to travel to places like: Florence in Italy and Rajasthan in India.

Your shop specialises in promoting Bohemian lifestyles – which famous lady and man would you love to see as the “faces” of Maison de Marrakech?

It would have to be a type of person who has the gorgeous exotic look that could pull off a simple kaftan and make it look absolutely stunning, and also lives a kind of bohemian lifestyle: Kate Moss.

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Looking ahead to Autumn/Winter 2016, what new items will you be introducing?

AW2016 will be quite exciting for us, as we will be creating new boho-style Moro inspired jackets, and create a new look, where we’ll be creating new tunics, that you can layer with a turtle neck, or with any winter clothing. We will also introduce more of the accessories, bags and Beni Ouirain types of rugs to keep your home nice and cosy for the coming winter season.

As you are based in London (& Morocco), are your products available to purchase overseas?

Yes, we are an online based company. All products could be purchased via online , shipped to anywhere around the world.

When designing outfits to add to your collection, do you take into account your own tastes, your customer base, current fashion trends, requests, traditional charm or bits of all those?

I do incorporate a bit of the trend, customers taste, but I always am loyal to what I believe and use the Moro traditional charm as my base of design.

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Personal now – what outfits and shoes would you normally be found wearing?

I used to wear only high heels from Karen Miller, Anne Klein and Jimmy Choo, but now with raising children and juggling work, I tend to wear sandals from Tory Burch (they do have beautiful elegant sandals!)

Do you have any favourite shops or online sites? (Apart from your own!)

Yes. I love the boho vibe of Urban Outfitters and Anthropologie.

What’s next on your clothes/shoe wish list?

I’d love to get one of those gladiator sandals, they look fab and bring a flair of glamour to any outfit but especially with short skirts/shorts. Or a pair of tan boots (with heels ). I would also love a golden bling Jimmy Choo type of party high heels, just to keep myself feeling feminine!

Boots or Shoes?

Boots are always great for a walk in the woods or for picking up kids –  you could wear them anytime, anywhere (except for holiday beaches). You just pop them on, and they’re so practical. So, I love boots!

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Maison de Marrakech.

You can find us on :
www.maisondemarrakech.com
www.etsy.com/shop/maisonmarrakech
www.maisonmarrakech.com
www.instagram.com/maisondemarrakech
https://www.facebook.com/Maison-Marrakech-135621059788738/

Thank you Reina for chatting on the blog today and I absolutely adore your products – oh the colours!  I love your travel ideas of going to  places virtually untouched by the modern world…. I visited once a village called Greffeil in  the foothills of the French Pyrenees … some houses still had hay in the basement/ground floor to house their goats overnight, the goat herders still shepherded as they had always done for years … It was like stepping back 100 years.  Have any of you, dear readers, visited places that have remained virtually unchanged? Do tell, I’d love to know!

Linda x

All photographs have been published with kind permission of Reina Hagen – Cherquaoui / Maison De Marrakech

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An Interview With Merrimaking

I’m feeling playful this week – and it is just as well as I’m going to be talking about clothes inspired by playful ideas! Grabbing attention at festivals from 2009 with their handmade animal hoods, my guest this week – Meg from Merrimaking – has since branched out to include a playful range of glittery jumpers, tropical bumbags and gender-free slogan t-shirts.  I caught up with Meg recently to find out more about this fun loving brand…. Hi Meg….

Hi, I’m Meg, co-founder of Merrimaking. I live in Brighton with my wife, 4 dogs and a hamster called Sally. And I love to rollerskate.

What inspired you to set up your clothing company, Merrimaking?

Being self employed and running a creative company was always going to suit me, but setting Merrimaking up was actually a bit of a happy accident! It was nearing the end of summer, Harri and I had just graduated and we really wanted to go to the Green Man Festival to see Bon Iver, but we’d spent the summer going to various festivals and we’d run out of money! At uni I’d been making Animal Hoods for parties and just generally life, and that summer at Secret Garden Party they started to get a lot of attention. Harri and I thought that if we made some extra, we could take them to sell them on site at the Green Man Festival and cover costs of being there plus a train home. So we made 30, cycled to Wales and we sold them all! They even had their on stage debut with Molotov Jukebox. So, with Bestival left to go, we decided to try it again… and then we started getting invited to make them at various events (including at the Tate, which was so exciting!). It wasn’t long before Selfridges bought 200, and then it really kicked off! What started as a label that hand-made faux fur Animal Hoods, Merrimaking now hosts an entire wardrobe of playful ideas.

Have you always had a background in, and a passion for, fashion and sewing?

I’ve always been making things, ever since I was young. I think my brain very much works in 3D, so creating pattern pieces, for example, comes quite naturally. My degree was in Fine Art, and my practice involved a lot of costume-making, and the hoods led on from that really… I’m very visual and I think looking back through photos, I experimented a lot with my clothing! Identity really interests me, and clothing plays a big part in that.

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I love the cake sweatshirt and the woven patches! What styles are proving popular amongst your customers this season?

The ‘cake sweatshirt’ is one of my favourites! Popular this season… Watermelons have been selling well, the Cloud Jumpers/tees and the Bumbags too, and our ‘Over It’ Rainbow Beanies.

Out of all the outfits/accessories in your collection, do you have a favourite?

The hoods will always have their place, just because that’s where it all started. And obviously our ‘Dog Party’ sweatshirt because it features my 4 dogs! Saying that, I most often wear the ‘Cake’ sweatshirt, or the ‘Disco’.

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Your brand is influenced by playful ideas and the festival scene – have you a favourite festival? If you could go to any festival anywhere in the world to get inspiration for a new collection, where would you go?

I grew up at festivals, and having revolved pretty much every summer of my life around them, I’m actually taking a year off! I know… though I did say this last year and then I found myself at Secret Garden Party! (…and I did go to Love Saves The Day festival a few weekends ago…). For inspiration… I’d probably hop between Dreamland in Margate, and Ocean Drive / Miami Beach. I watched The Birdcage recently and I loved it! All the architecture and the rollerskates and the queens!

Your clothes have already been worn by celebrities such as Ellie Goulding, Zoe Ball, Rizzle Kicks and Rob Da Bank. However, which famous lady/ gent would you love to see as the “face(s)” of Merrimaking?

I’ve always really liked Lily Allen, M.I.A and Sia, in fact I met Sia and gave her a hood, but in the end her drummer wore it. Still made my night though, it was one of the best gigs I’ve ever seen. Also, can I go back in time to the 90’s and say a spice girl?

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Your Summer 2016 collection included the themes of clouds, glitter, fruit, and a clear love of pastels. Looking ahead to Autumn/Winter 2016 – will you be adding more styles and/or colours?

The short answer is yes! I’ve lots in the pipeline…. but whether I can wait to launch them in Autumn is another question! I get excited once they’re complete, and I really want to put them out there! I can never force myself to come up with new work, so I have to seize the moment when I’m feeling inspired, meaning I create new collections on a very adhoc basis and they’re often very current. Fortunately, because all of our pieces are made in the UK, and mostly made/assembled by us, it does mean that once we have a new design, it can be finalised and added to our website within just a few weeks (sometimes even less). This isn’t very helpful when press releases often need to be sent out 6 months in advance!

As you are based in UK, are your outfits available to purchase overseas?

Yes absolutely! I love sending our pieces far and wide. For the first few years we plotted on a map each time we sent a parcel to a new country, and we’ve spread ourselves pretty far now 🙂

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When designing and making outfits to add to your collection – do you take into account your own tastes, your customer base, current fashion trends, requests, or bits of all those?

I try to design pieces that either I, or a specific couple of my friends would want to wear. I never sit and trawl through the internet, or look at fashion forecasting, it never holds my attention. My own personal interests come into it hugely, I’m noticing that the clothes I’m drawn to are increasingly more camp and I’m enjoying exploring that through Merrimaking. If a design goes down really well, I try to give our audience more of what they like by creating variations or working with the same theme.

Personal now – what outfits and shoes would you normally be found wearing?

Right now I’m wearing leggings, a t-shirt with a high neck and a ridiculously good pendant that Harri made me, which features my dogs Tomboy and Dexter!I have this pink fluffy bomber jacket that I made out of a huge teddy bear, it has a dogs head instead of a hood and I literally love wearing it! But that one only comes out for flamboyant occasions… and when I can be bothered to spend the evening being stroked by passers by!

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Do you have any favourite shops or online sites? (Apart from your own!)

I struggle with Etsy as I can’t quite shake-off finding it a bit too craft-based and ‘twee’ over all, but I’m starting to find it more exciting and there are some really great finds on there by amazingly talented, independent designers! I shop in American Apparel a lot too. I love that you can tell one of their pieces a mile off, but it’s never smothered in their logo. I’m not always opposed to brands,for instance,  I love the three stripes on Adidas Originals!

What’s next on your clothes/shoe wish list?

I have fallen completely in love with an Alexander Mcqueen fur-trimmed bomber jacket, but it’s real fur and I won’t go anywhere near real fur. I’m so gutted though!

Boots or Shoes? 

… do Rollerboots count? 🙂 I otherwise only ever wear trainers. Even wore them on my wedding day with my dress!

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Merrimaking.

Website: www.merrimaking.co.uk

Facebook: www.facebook.com/merrimakingofficial

Instagram: www.instagram.com/merrimaking

Twitter: www.twitter.com/merrimaking

Pinterest: www.pinterest.com/merrimaking

Thank you Meg for chatting to us on the blog today and I really do love your fun attitude!  So dear readers, a bit of a fun question for you – Meg does a variety of animal hoods but if she did a hood of an animal or other mythical creature that depicts you, your personality or just your favourite beast – what would it be?  I love the book, The Girl  With A Dragon Tattoo – I wanted a dragon tattoo but have got a sort of lightening bird pattern instead – so I would pick a dragon 🙂 I look forward to finding out what beasts you all are!

Linda x

All photos have been published with kind permission from Merrimaking.

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An Interview With Undercrackers

I’m talking underpants this week with Drew Weymont, CEO of Undercrackers, the company that claim to make the most comfortable underpants on the market. Constructed from UK made premium cotton jersey fabrics, the underpants are made to fit not just the average Joe but to all men of all shapes, sizes and requirements. I caught up with Drew recently to find out more….

Hi! My name is Drew Weymont & I am the creator & CEO of Undercrackers men’s underwear. My background as a computer scientist revolved around technological development & in particular the IT processes & logistics required to design, develop & distribute products & applications for an array of sectors & markets.

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What was the inspiration behind Undercrackers?

I had several unconnected conversations with male friends who moaned about the lack of comfortable underwear on the market. Knowing that I had recently developed a small range of sportswear, these conversations became more involved & I decided to take a long hard look at the underwear products currently available on the UK market. I quickly realised that there was a real gulf between high street, low cost underwear & high end designer products with very little in the middle. I spent the next 6 months working alongside the same designers whom I had previously worked with and began to develop a small range of high quality yet affordable underwear. After spending months testing various fabrics we finally found a perfect match in a beautiful, high quality cotton jersey fabric that is manufactured & dyed in Nottingham. The name Undercrackers came to me as a bolt out of the blue, however it is a traditionally humorous term that always made me smile & it seemed to be a great fit for something that I truly hope will become a truly British icon.

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As you are based in the UK, are your underpants available to purchase overseas?

Yes, we sell to men across the globe, particularly the US & Asia. We have many repeat clients who love the product which is a great feeling. I personally find it tragic that much of our manufacturing heritage has disappeared from the UK & whilst I understand the economic benefits of overseas production, it gives me great pleasure to see our small Manchester factory employing local talent & bucking the trend by exporting to the Far East & around the world!

Growing up, was your career aspirations fashion orientated or did you have another career in mind? When did you start to cultivate an interest in fashion?

I was always interested in fashion however, I joined the Army aged 15, left at 22 & took a computer science degree that helped me to design, develop & distribute products & applications for an array of sectors & markets.  Whilst I did not knowingly seek out fashion as a specific career path it became apparent that my logical, process based approach was highly appropriate to fashion design & product development.

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Packed in iconic gold boxed packaging, every garment in the 2016 range is made by hand at the Undercrackers Manchester factory, constructed from UK made premium cotton jersey fabrics. Your company claim that it makes the most comfortable underpants on the market. So what makes them the most comfortable – is it the fabric, sizing, style etc?

Undercrackers are comfortable because we designed them for real men. That may sound a little clichéd however we recruited a team of male guinea pigs to test our prototype designs & then listened carefully to their feedback. This was a critical stage of the brand’s development as we had selected a real cross section of men that comprised of every possible body shape & size. I was very keen to create a comfortable brief that provided comfort to men of all sizes rather than just a 32” waist ‘average man’. I also do not believe in selling any style that I myself do not personally wear & love. I try every new variant & even wash it to check how well it wears over time. The comfort comes from a combination of supportive design & high quality, breathable fabric. We have even conducted ‘blind’ comparison tests with other products on the market & ours (thankfully) have always come out on top. Of course everyone has a personal preference when it comes to style & this is why we have stuck with 3 base options, a brief, short trunk & boxer trunk. Hopefully there is something for every man out there!

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For 2016, you plan to add to the collection of underpants – swimwear, base layers and functional undergarments. What do you look for when deciding what to add to your brand – popular styles, old favourites, customer suggestions, your own tastes or bits of all those?

We do listen to our customer feedback & in fact our new traditional cotton long johns are the result of a customer request. The majority of our new lines are based on our initial game plan which was always to launch the underwear & then add staple products such as undershirts & base layers around them. As I mentioned earlier, we only develop something that we would like to wear ourselves & this keeps myself & my team grounded as our goal is to maintain & build an iconic undergarment brand. We are not about to launch shirts or knitwear! We have tons of swimwear ideas as, similar to underwear, men’s swimwear is a little underrepresented in the middle ground & we hope to have our first range ready for this summer.

From your current collection, what has been your most popular design to date? Have you got a personal favourite?

The boxer trunk is far & away the most popular in terms of sales however my favourite remains the solid brief simply because this to me is what a perfect pair of underpants should look like!

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When not selling underpants, what sports or activities do you enjoy pursuing?

I love the Lake District, walking & open natural spaces as it gives me true ‘me time’ however I also run & exercise daily & still get regularly beaten at squash!

Personal now – what outfits and shoes would you normally be found wearing?

My favourite menswear designer is Orlebar Brown, his shirts just work with anything & his style is unique yet definitive if that makes sense. Shoes must be Campanile or Mr Hare. The first are seriously comfortable & the latter just beautifully made & iconic however my Gucci boots are also an absolute wardrobe essential for me. I have so many fashion faves that I could list them all day but I do have a soft spot for Ralph Lauren’s Purple Label as he uses the finest Italian threads & fabrics that make you feel truly special!

Do you have any favourite shops or online sites? (Apart from your own!)

I love Mr Porter, Matches Fashion, Woodhouse Clothing & Ralph Lauren. If I can’t find what I like on one of these then I give up as they all offer a great selection of styles for both formal & casualwear!

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What’s next on your clothes/shoe wish list?

I only wear suits occasionally but I am in the market for a new one & Kilgour or Richard James is in my sights however my bank manager may try & talk me out of it!

Boots or Shoes?

Boots because they are just so much more versatile. One great pair of boots is worth 8 pairs of shoes in my reckoning because I can wear them with loads of different outfits including, off duty, semi-formal & workwear.

Which famous gent (dead or alive) would you love to see as the “body” of Undercrackers?

It would have to be Mr Roger Moore. I may be showing my age here, but he was the best Bond & a real cool Brit icon.

Website/social media details…..

Website: www.undercrackers.co.uk                                                                

Twitter: twitter.com/undercrackersuk

Facebook: www.facebook.com/undercrackersuk

Thanks for chatting to us on the blog, Drew! I definitely agree with you about Roger Moore – he was my favourite Bond too! Comfortable underwear is a must whatever your sex – I go for thongs or lace shorties…. What underwear do you consider comfortable?  Do tell…..

Linda x

All photographs have been published with kind permission from Undercrackers.

 

 

 

 

 

 

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