An Interview With Laura See London

This week shoe designer Laura See is under the blog spotlight. Laura has loved shoes from a young age and with her brand, she has focused on injecting colour and art into the shoes she has designed. Her footwear is not only stylish but her brand had an “Honourable Mention” in the 2021 Global Footwear Awards for Sustainability. That’s something definitely to be proud of 😊 Welcome to the blog, Laura ….

Hello. I am Laura See and the Founder of a women’s luxury, unique shoe brand, Laura See London. Although I am based in London our shoes are hand made in Italy. Our shoes are made for fun, fearless and positive women who appreciate fun designs matched with incredible quality and comfort. All Laura See shoes feature a splash of my own artwork which gets printed onto the leather and a pretty gold Hummingbird – the brand’s motif – on the sole.

Who inspired you to become a shoe designer?

I have always had a passion and love for shoes, fashion and art and I had reached a stage in my construction career where I was not really creatively fulfilled. So I decided to apply for a short course in Italy, studying shoe design. I wanted to create something with my art that could be unique.

Have you always had an interest in fashion/shoe design or did you have other career plans whilst growing up?

Yes! Initially I wanted to be a fashion journalist, but then found a love for interiors and started working for a design and build construction company. My role was not overly creative – so something was always missing – but it did teach me about working with people, how to communicate and how to work well under pressure, to tight deadlines. But my interest in fashion has always been there.

I love the Hillstar10 design -especially in khaki and teal (love both colours!) ! What designs/colours are most popular at the moment? Have you got a favourite design?

People are going for colours that transcend across the seasons – so my Stellula 85 in steely grey patent is one of the most popular designs as they can be worn day or night throughout the seasons. They are so beautiful and can be dressed up and down plus really support the foot for those not so confident in heels- as they have a double ankle strap and blocketto heel. They are one of my favourites – as well as the ESMERALDA 105 in gold!

So, when you are designing shoes and colours to add to your collection, do you go for popular trends, customer requests, personal favourites or a mixture of all 3?

It is a mixture although a lot of the time it depends on the artwork as that often dictates which colours will make the artwork pop. But I also choose colours based on seasonless collections and what I think will look striking on most women. Gold always features in my collections….

The Hummingbird is the emblem of your brand, your shoes are named after them and they feature on the sole of every shoe. Why did you choose the Hummingbird as your brand emblem?

Because it represents beauty, freedom and determination. The smallest of all birds yet mighty and the only one that can fly backwards – so, also unique. It sits looking pretty on every sole and is visible when walking.

As you are based in the UK, are your items available to purchase overseas?

I am based in the UK and the shoes are available to buy online via the website, Laura See London. We do ship overseas. UK delivery is within 2 days but it takes longer for delivery anywhere outside the UK.

Congratulations on your “Honourable mention” in the 2021 Global Footwear Awards for Sustainability. You also have a zero plastics policy. How does your brand strive to ensure sustainability?

We never real exotic skins, only amazing imitations. I always try to choose leather that already exists in stock so as to not produce more leather. We only create small quantities to reduce our manufacturing impact. Also our shoes are made to last, investment pieces so won’t end up in landfill. The packaging we use is eco-friendly and supplied from a company that supports the Noissue “plant a tree programme”.

Hypothetically speaking, if you could pick any woman (dead or alive) to represent the “Face” of your brand, who would you pick and why?

I would pick Emma Stone. She is very cool, versatile and genuine. I could see her in a sharp suit with some gorgeously coloured Laura See London shoes.

Personal now – what outfits and shoes would you normally be found wearing?

Stellula, Esmeralda and Rufous. They suit most occasions and outfits and come in gorgeous colours.