An Interview With Tony Porter

I am honoured to have on the blog this week one of the people who spearheaded British Fashion Week – now known as London Fashion Week – the gallant gentleman, Tony Porter.  I caught up with Tony recently to find out more about his unique life spent at the forefront of fashion, the swinging ’60s scene in London, the high fashion Kensington store Biba, and his gripping new memoir “Whatever Next?”….. Welcome Tony …


Hello, I’m Tony Porter. Born 12/6/35

You certainly have lived a fascinating and unique life in the forefront of fashion – but, what was the inspiration behind picking up your pen and writing your gripping memoir, “Whatever Next?” What’s the story behind the title?

In 1986 B and I left the world of Fashion and bought tiny Burgh Island with its tired but lovely Art Deco Hotel. After spending 16 years on its restoration, we moved on, and I immediately wrote our story in “The Great White Palace”, published in 2002. Since then, it has sold 23,700 copies, and very many readers have asked me how I spent the rest of my life. I was finally persuaded, and the book was finally published on 28 February 2016. I spoke about it at my 80th Birthday party, after which I was approached by two guests, suggesting that, following my seven careers, I should make a film about them. That was when I collapsed in an arm chair muttering ‘Whatever next?’. These are the last two words of the book, but seemed an obvious title as well.


You started your career selling paint for ICI – spending many years with ICI in Africa – before returning to London to sell high fashion for the Kensington store, Biba, founded by your sister-in-law, Barbara Hulanicki. Did you have an interest in fashion at that time, or was it something that grew on you as you sold the outfits?

No, it grew on me. Till then a dress was a dress and a skirt a skirt, but Barbara’s were different. As I became steeped in the selling and even the manufacture of her unique and inexpensive designs, I came to love the look, especially on those ’60s “Dolly Birds”  who daily thronged the Biba shop in Kensington.

The scene in London during the swinging 60s must have been exciting – especially as many famous starlets flocked to Biba – Twiggy, Marianne Faithful, Mia Farrow, Cilla Black & Yoko Ono to name just a few. I’m sure you kept a cool head when you served them – but did anyone actually make you go weak at the knees (starstruck mode)? Who would have made you go a-quiver if they had entered Biba?

That has to be Bardot, although she doesn’t exactly answer your question, because she actually walked in one day to go shopping. She was prepared to try things on in the communal changing room, but Barbara’s husband, Fitz, offered her the passageway outside his office. I did glimpse her as she made her way there with an armful of clothes. She did make me weak at the knees, but that was all. Fitz did better though, by standing on a chair, so that he could peep through the glass over his office door!

T427 IM 4CBW 26-18
T427 IM 4CBW 26-18

You were one of the people who spearheaded British Fashion Week – now known as London Fashion Week. What was the inspiration and original aims of the Week? Are you surprised the idea is still going strong and is one of the most important dates in the Fashion calendar?

When I left Biba and started my own Fashion PR business, I did really well getting lots of coverage for the twelve accounts I came to represent. It was so frustrating though that twice a year the whole of our Press corps disappeared to Paris, then Milan, to report on their designs for the coming season. We had wonderful designers, some established and others fresh out of our marvellous colleges. I couldn’t see why there was no such event here, and resolved to do something about it. That was exactly forty years ago, and in the book I relate how I went about it with such success that it became established on the world fashion stage. Obviously I am thrilled that our Fashion Week has long since become known as one of the big three in Europe, but cannot help thinking that the numbers are now too big, and the organisation is not so special as in my day.

T310 IM 5-9
T310 IM 5-9

After leaving Biba, you ran your own successful fashion PR business in London’s West End, helped by your wife Beatrice. What made you decide to go from sales to PR?

As I’ve said already, I came to love fashion and the way it evolved, but I knew I would never aspire to being a designer, and I tired of selling. However, I had come to meet and help a few influential journalists, and came to realise that, in return for showing them the right selection, they were able to feature photographs of certain items which fitted their fashion story of the day. Obviously I didn’t have the name of Biba with which to conjure, but I chose well and quickly gained the confidence of most of the major writers. I also found that I could make much more doing this, so the decision to move on proved right in many ways.

Can you tell us about the beautiful Burgh Island and the Art Deco hotel you lovingly restored (and have since sold)? What attracted you to buy the island & its hotel? What was your favourite feature of the island/hotel?

When we bought our second hand yacht and cruised along the south coast of Devon and Cornwall, we fell in love with their rivers and little harbours, so, when we decided on another change, it was there that we looked. After several possibilities fell through, we heard that this tiny (26 acres) island was for sale, complete with its ART DECO hotel, we went for it. The huge risk and years of scary experiences are described in detail in my first book ( it is also included more briefly in this new one. How could I leave 16 whole years out of my autobiography!) We finally sold it to a couple who claimed to love art deco as much as us, in 2001. Without doubt our favourite feature was, and still is (except we are banned !) the Palm Court, with its original stained glass ceiling, which we restored.


You are now concentrating on your new career as a writer – your gripping memoir, “Whatever Next?” was published in Feb 2016. Have you got any other plans to write other works? Is there any other writing genre you would like to dabble in?

Yes. Children’s  books. I have written them before for my grandchildren who did the illustrations for me, and they loved them.

When you are not writing, what hobbies or past times do you enjoy?

Sailing (other people’s yachts), opera (Hearing, not singing!) golf (badly), walking the Devon lanes, travel (but not long haul now).

Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about you and where to buy your memoir “Whatever Next?”



Twitter: @TPorterAuthor

It has been an absolute pleasure to have you on my blog, Tony, and I haven’t yet stopped giggling at the picture you’ve given of Barbara’s husband Fitz trying to glimpse Bardot! Must admit, Bardot is one of my style icons from those days.  The other being Debbie Harry of Blondie in the 70s/80s.  Dear readers, have you got a favourite style icon? Do tell, I’d love to know…

Linda x

All photos have been published with kind permission of Tony Porter.

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