With Mothers Day approaching this weekend in the UK, it seems to me entirely appropriate to introduce “Breast Dressed” – a brand of sustainable maternity and breast feeding clothing to cover all stages of modern mum-hood. The company was launched in June 2020 by Hester who has worked in the fashion industry for over 12 years. I caught up with Hester recently to find out more. Hi Hester & welcome…
Hi! I’m Hester and I’m the founder and designer of breast dressed. I currently live in London after a 6 year stint of living in Hong Kong. I live with my husband and my cat Stu who we fostered in Hong Kong and brought back with us so he could experience the outdoors, and he loves it! I am a fashion designer and have been in the industry for 12+ years. I enjoy HIIT classes, going to the theatre and ice skating – although I am pretty terrible at it!
What inspired the launch of Breast Dressed?
I have always known that one day I wanted to have my own brand I just wasn’t sure what that brand would be. When I moved to London I started to feel unfulfilled so it was then that I really started to pin down what I wanted to do. A lot of my friends had started to become pregnant and have babies and they kept saying how little choice of maternity clothing was out there, and then how even less choice of breast feeding friendly clothing was out there. I did some market research and found everything looked the same, it was all frumpy, mostly striped jersey dresses and it just was all a bit ‘mumsy’. So I thought right, let’s do this! It took me a long time to take the plunge from the safety of my full time job, but I now work part time and do freelance work to help support my dream of growing breast dressed.
Have you always had an interest in fashion designing or did you have other career plans whilst growing up?
My mother and father both worked in the fashion industry, they actually met whilst they were both working at Speedo. My mum was a swimwear designer and then had her own business designing ice skating dresses and my father was a marketing director and then became a wholesale distributer. So I have always grown up surrounded by the industry. As kids we used to attend trade shows, have boxes of samples lying around the house, help with sample sales etc. My mum’s studio was at home so I remember when I was poorly and off school I would lie under her cutting table on all her piles of fabric and fall asleep to the sound of her cutting scissors clanging against the table and the rumble of her sewing machines, a noise I still find super comforting. So I feel it was a given I would go in to the industry, I always loved art and textiles at school, so after A-levels I did my art foundation and then went on to study fashion design at Uni.
What are the sort of things you have to consider when designing maternity clothes as opposed to designing clothes for the non pregnant woman?
I guess the main thing is comfort, it’s so important that my customers feel comfortable wearing my garments. I strive to make my styles as versatile as possible so I actually design them to be suitable for all stages of pregnancy and breastfeeding and for before and after pregnancy too so that they have longevity. Sustainability is key to my brand so I want my styles to be able to be worn for a long time and to want to be worn for a long time. Each style supports your growing bump, up to full term, and they all have easy breast feeding access which is subtle enough that these styles can then be worn and loved long after pregnancy and not look like they are your typical maternity dress.
I love the Ada Jumpsuit from your collection. It is just the sort of garment I would have wanted to wear when I was pregnant (many moons ago!) What products/designs are most popular at the moment?
The Ada is definitely one our most popular styles as is the Lucy dress. I think they are both so easy to wear and style up or down and the suit all body shapes. We just launched the Margot Mummy Collars too which are made from our scrap fabrics and they are proving to be a popular accessory.
Do you have a favourite style from your collection?
My favourite is the Ada Jumpsuit – I have it in a few different colours. It’s just so comfortable and easy to wear and I feel really stylish in it too. I wear with my Dr Martens in the winter and my sandals in the summer. Eek, I also love the Airi dress, I feel so feminine in it and our deadstock navy gingham fabric is fab, it’s a printed gingham so feels really unique and its so easy to wash and requires very little ironing so its really practical, a really good throw on style when you don’t know what to wear but want to feel a bit glam.
When designing items to go into your collection, do you go for popular trendy styles and colours, customer requests, personal favourites or do you take all 3 into account?
I take all 3 into account, I think it’s really important to listen to your customers but also mix it with my knowledge of design to try and create something unique and new that’s not already out there. Before I began designing I did a big questionnaire asking peoples favourite kind of styles, colours, prints etc and I still refer back to that when looking at designing new pieces. As I want my styles to have longevity and be trans-seasonal I do try to make them classic shapes that will never go out of style but bring in an element of trend. Collars are a hot trend at the moment so we created out Margot Mummy Collars using our scrap fabrics and designed them to fit in to a mummy life style.
As you are based in the UK, are your items available to purchase overseas?
Yes we ship worldwide through our website www.breastdressed.co.uk. So far I have sold styles to Australia, Singapore, Switzerland and Canada, It’s super exciting knowing that breast dressed is out in the world!
You have a Re:Loved collection – I have heard of preloved clothing, so what is re:loved?
Yes so we source pre-loved garments from Ebay etc and we unpick them and mix them together to create new pieces that can then be re-loved by our customers. I love denim so I wanted to incorporate denim in to the breast dressed collection. But it can be costly to produce as you need special machinery for the heavy washes and I didn’t want to use raw denim as it can be quite stiff and I want all my garments to be soft to touch. So this was the perfect sustainable way to be able to incorporate denim in to our brand. We re-invent, re-wear and re-love. The other positive of this collection is that all profits go to charity. Giving back to the community is a long term goal and one we want to keep building on as a brand.
Your brand is striving to become a no waste company – so how are you achieving that aim?
We use all of our scrap/waste fabrics left over from the pattern cutting of the main garments to create scrunchies, our Margot Mummy collars and brand labels so that our waste is very little. All of our packaging is sustainable and/or biodegradeable. We source fabrics and trims from deadstock suppliers in the U.K, so one man’s waste is our treasure. And we work on a made to order basis so we are only making stock that has been sold. We manufacture in the U.K which is also helping reduce our carbon footprint as the seamstress I work with is local to me so I don’t need to travel far to collect the garments. This will be an ever evolving mission and we are always learning of new things we can do to keep being as sustainable as possible.
Personal now – what outfits and shoes would you normally be found wearing?
Oooh, I’m a sucker for some high waist Levi’s, a boxy tee and high tops or Teva sandals! I do enjoy dressing up too but that feels like a distant memory during these current times!
Do you have any favourite shops or online sites? (Apart from your own)
Since launching breast dressed I’ve learnt what it’s like to be a small brand so I’m trying to explore new brands and shop from them. I love Paynter, their business model is really refreshing and their approach and customer interaction is brilliant. I also love Gung Ho London who raise awareness of global issues through their clothing.
What’s next on your clothes/shoe wish list?
My Paynter jacket! I am so excited, it was my main investment in 2020 and I know it will last a lifetime. I get a weekly update from the brand, last week it was being sewn!
Boots or Shoes?
Hmmm, can I break the mould and choose sandals? I hate wearing socks so yeh a pair of comfy sandals are winners for me!
Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Breast Dressed
Fabulous chatting to you Hester! Your designs are so wearable and desirable, pregnant or not!
All photographs have been published with kind permission of Hester/ Breast Dressed