Way back in November 2012 I interviewed Anne Tyler from Essex’ee Legs (to read the original interview, click HERE) – my favourite hosiery shop – and since then Anne’s business has continued to grow and this year the website has had a revamp, her daughter Victoria has joined the business, but I’m much more excited to announce that Essex’ee Legs have now launched their own brand range of hosiery. I caught up with Anne and Victoria to find out more ….
Welcome ladies…what made you want to introduce your own hosiery brand?
Our own brand is something we wanted to introduce from day 1. We wanted to see the Essexee Legs name on our own hosiery that we were proud to sell, and is of an excellent quality, and to see it finally happen is great. To see our Essexee Legs branded bags, in pink of course, is amazing.
Was it difficult to decide what hosiery styles to include in the brand family?
No not at all. This is something we will build on. Hosiery essentials was a good start, with a few fashion items, and fuller figure, as there is limited choice out there for larger ladies.
Were your choices dictated by your personal tastes, popular customer requests, hosiery trends, or bits of all three?
A bit of all 3. What the customer wants, was priority.
What is your favourite pair?
We love them all. If I had to pick from present styles I would say from regular range: Essexee Legs Footless Tights with Lace Cuff, and from Large-Plus range definitely the Essexee Legs Open Toe Tights
If it was possible, who would you like to see being the “legs” of Essex’ee Legs?
Abbey Clancy and Rebel Wilson if they want to give us a call 😉
Your own brand has only just been launched, but has there been one style that has begun to create a stir already?
The Essexee Legs Open Toe Tights for large-XXL are selling fast. Due to a gap in the market, and the high quality. Ladies are coming back for more.
Are there plans to add to your own brand any new styles in the future?
Yes, we want to grow the brand and will be adding lots of new styles in the future.
Looking ahead to the Autumn/Winter season – what hosiery styles do you think will be hitting the headlines?
Bold statement tights with very striking patterns are on the horizon, plus lot’s more choices for fuller figure ladies. Lots to look forward too.
Links you would like to share e.g. website/facebook etc
Thank you ladies for telling us about your exciting new range – I am already a big fan but any readers who haven’t yet checked out this online hosiery site you should do so as they also stock major brands and swimwear too, fabulous customer service and speedy delivery…. the real service with a smile 🙂
All photographs have been published with the kind permission of Essex’ee Legs