From Argentina last week to Italy this week, my guest this week is the independent fashion company for women whose outfits are hand tailored in Italy, offering a look and lifestyle based upon beauty and sensuality in harmony with our being and the natural world around us. Watching the cycle race, Giro D’Italia , at the moment and seeing the gorgeous scenery that is Italy, you can not help but to embrace the natural earthy colours and florals that comprise the n-1 Couture’s collection. Without further ado, welcome Darren …
Hello my name is Darren Eryou and together with Paola Morandi we form the core of (n-1) couture. We have backgrounds in such diversified fields as fashion, art, architecture, graphic design and photography, which makes us slightly schizophrenic but also provides us with different perspectives and approaches on the way we do things. We live in a small town in northern Italy called Cremona and we have a firm and steady belief in local production and have always been convinced that small scale “artisan” designers and workers will continue to have a relevant role in the fashion industry. Empiricists by nature, we like to participate in every level of what we do. This means that we don’t just have an idea or draft up a drawing of a design and have it sent off to be made – we make it ourselves. Sourcing fabrics for us means seeking out local textiles, visiting them, touching the fabrics, discussing with the producer how they were made, etc. We want to know as much about it as we can before deciding to work with it. This kind of approach can at times be exhausting, but it’s the way we work and is ultimately rewarding. There is no stitch or hem in any garment that we have made that doesn’t reside in some part of our minds.
What inspired the founding of n-1 couture?
We had been working in the field of what we could call “couture” for some time – making unique, custom designed outfits for dance performances, video productions, historical reproductions ecc. We have always been passionate about what we call the “plastic arts” – a very open concept – but something that could be defined as the moulding of colour and form, like with painting, sculpture or film. The step to founding (n-1) couture was a big one – because running a brand is not quite the same thing as creating individual couture pieces, for obvious reasons. As contradictory as it might sound – one of our goals with (n-1) couture is to maintain that spirit of artisian uniqueness while being a brand at the same time.
What’s behind the brand name, n-1 couture pronounced ENNE MENO UNO (or N minus 1 in English)? Was it difficult to find a name that really sums up your ideals?
In our case, our brand name preceeded us. Given that we still don’t have aperfect grasp on the meaning of (n-1) one could say that from a traditional brandind point of view we are a bit unorthodox. In any case – (n-1) is an ideal or philosophy which guides us. The further we go down our path, the more we begin to understand the meaning of our brand name. It may seem paradoxical, but (n-1) is an ideal that we understand by creating, constructing.
In a technical sense, (n-1) means subtracting the “transcendental” aspect of something, and discovering that “something” as it is in itself, without any form of prejudice. In a simple sense, (n-1) means discovering a kind of newness in things themselves by finding new ways to look at things in themselves. This is praxis for great painters. Take Paul Cézanne and his paintings of apples. Apples can be a seemingly banal subject – but Cézanne discovered new ways of looking at such a seemingly banal subject – an in the act transformed the art of painting itself. It is an approach that doesn’t explicitly attempt to create something radically new, such as with cubism – or by extension – “avant-garde” fashion circles. It’s a form of patient discovery, a labour of love – trying to see things are they are in themselves. Slowly, day by day. With Cézanne we see the same thing with his paintings of Mont Saint-Victoire. Cèzanne wants to see the Saint-Victoire mountain in an (n-1) kind of way – not as a landscape or a postcard or as a pretty picture but as a thing in itself stripped of all prejudice. The mountain becomes a kind of living mass of sensations – majestic, violent, burning hot, ice cold, etc. So that’s what (n-1) means to us. “n minus 1” or “enne meno uno” in Italian. Hope that makes sense.
My favourites from your Spring collection are the Matisse drop waist A-line Spring Dress in floral Liberty cotton; Sand Feather A-line lace dress; and the Fluo tailored shift dress. What outfits are proving popular amongst your customers so far this season?
Our Liberty 2014 collection, of which the Matisse, Renoir, Seurat and Degas dresses are a part of has done very well. We are very passionate about Liberty so this has been gratifying – we wanted to engage the floral trend but in our own way – and that’s where Liberty Art fabrics came into play. The Sand Feather dress has gone over well, as lace seems to have become a constant trend and that has also been the case with the Fluo dress – flourescent colours seem to be in the spotlight this season. Our line of tunics continue to be a success and one of our big present and future challenges is tranforming our line of tunics into a line made solely out of GOTS certified organic cotton. We want to be as sustainable and responsable as possible but trying to convince consumers that they should be as well is not an easy task. We still have alot of ground to cover.
Out of all the outfits in your collection,what is your favourite?
It’s difficult to pick out just one item – we tend to think less and less in terms of finished “items” or “objects” and more in terms of concepts. “Liberty” is a concept we really like – some dresses have been more successful than others in terms of what we sought to accomplish – but we see the Liberty concept as kind of having its own organic being that pulls us into new and often unexpected directions. At present we are releasing a series of clutch handbags made in Liberty Art cotton fabrics which is something that we had never planned to do but just kind of “happened.” Such are the pleaures of being small and flexible. “Sustainable is Beautiful” is another concept born from our desire to put sustainablity at the forefront of our thinking and we are quite fond of the designs and the packaging as well – the idea of making the consumer a producer through packaging the garments in planters together with a bunch of seeds to plant and grow is a small step for us in attempting to propose a more multi-faceted notion of fashion that can enable us to expand the meaning of fashion and its role in the world at large. So in the broadest sense possible – “Liberty” and “Sustainable is Beautiful” are concepts which we feel very much a part of and hope to develop in new and unexpected ways in the future.
Apart from your passion for sewing, you have a passion for keeping the Italian artisan spirit alive – by using materials, tailoring and packaging in Italy. what place in Italy has most inspired your designs?
(n-1) couture has a longstanding love affair with the island of Sardinia. We could list so many reasons as to why we are so fascinated with this island but I think what intrigues us most is this kind of spirit of austure beauty which kind of overwhelms you. The history of Sardinia and its unique maritime position have given Sardinia a very rich heritage which somehow never overcomes the sometimes savage beauty of the island itself. Sardinia has been colonized by different Mediterranean cultures since the prehistoric period – yet at the same time it has always resisted colonization. Each culture has let a series of traces – but they remain just that – traces, as if they were small zones of intense ornamentation and articulation which are knots on a tapestry which is the island itself. It has been crosses upon by the Greeks, Romans, Phoenician, Saracens, Byzantines, Catalans, Genovese and more. But more often than not these cultural traces are expressed as tiny fragments in local tradition, customs and festivals. If we imagined Sardinia as a garment, it would be an enormous, austere flowing sheet of fabric adorned sparsely with small but functional exquisite ornamentations: a gilded byzantine decoration here, a phoenician decoration there. The ornamentations are signs and would never be central to the garment itself – and they are always in a kind of reasonation with one another.
Which famous lady would you love to see as the “face” of n-1 couture?
We have mentioned elsewhere that our “ideal” customers would be either Monica Vitti in Michelangelo Antonioni’s film “The Adventure” or Anna Karina in Jean-Luc Godard’s film “Pierrot le Fou.” And this is because they are women who are forced to reinvent themselves and the world around them – they must reinvent “love, language and themselves.” So those are two examples of possible ideal “faces” for (n-1) couture. In terms of a real, present day faces or a famous lady we really don’t have a single answer. Nowadays the very notion of the “icon” or “face” is in crisis – it’s kind of dissolving in the high speed rapid rotation of contemporary media culture and it’s rapid rotation. If we were to choose someone who could still represent a traditional face it could be Laura Morante. We love her work in theater and as an actress and above all her courage. If we wanted to choose amongst the faces that represent the new kind of icons of our changing contemporary culture it could be Lorella Zanardo – a writer and activist or Annalisa Leone – a colorist or illustrator. These are also talented women changing the world we live in.
Your collection is full of colours of every hue – what colour(s) are you personally leaning towards this season?
We are becoming increasingly interested in colour relations as compared to just colours in the strict sense. Pastels are definitely a trend this season and we have followed suit with our Liberty collection – but what we increasingly like to do is propose a complementary item, often worn in layering, which creates a far richer dynamic in terms of colour. For each of our Liberty dresses – Matisse, Renoir, Seurat and Degas – we propose pairing a colored semi-transparent top which creates a distinct colour relation with the pastel dress. From a simple white chiffon top to a subdued gold-green organza top to a more flourescent fuchsia-organza gradient silk top – the idea is that through layering the perceived “sum” of the colours creates a sensation which is greater than the simple addition of colours. This was something discovered in colour theory or in pointillist painting in the 19th century called “colour contrast” – two colours, juxtaposed or overlapping – have the effect of a third colour when seen from a distance. We can call these colours something like “colours of the eye and mind” – if we juxtapose two primary colours we will peceive a third colour which has an intensity much greater than the sum of the two primary colours alone. So these kinds of colour relations interest us more and more. We are currently working on some flourescent designs but what interests us most is finding a way to increase the perceived intensity of the colours through “complementary” items with varying colours.
Looking ahead to Autumn/Winter 2014 – what styles/colours do you hope to see being worn?
We will be moving forward with our Liberty 2014 and Sustainable is Beautiful collections with neutral and soft tones for autumn. The so called “street style” or “luxe sport” is something that we have begun working on with our “Inuit” hoodies in boiled wool and is a style we are developing in our own individual way – the idea of mixing couture with wearable and athletic sihlouettes is something destined to grow as the line between haute couture and everyday life continues to blur. Layering is also a trend we will be following up on. And, of course, knitwear. Which will be a big step for us.
Personal now – what outfits and shoes would you normally be found wearing?
Argh! This is a question we want might to skip. We put everything including all of our energy into what we make – what we wear boils down to what is most comfortable to work in. A pair of supergas, jeans, linen smocks. Essential and extremely practical.
Do you have any favourite shops or online sites? (apart from your own!)
One online store which has always stood out for us is Nastygal. Beyond the whole issue of content driven e-commerce which Nastygal does so well, there is an underlying sense of style and “essentialness” which make it stand out from the others. It’s chic but there’s something so fun and elegant about it at the same time. And that takes talent – so it’s a well earned success.
What’s next on your clothes/shoes wish list?
As far as shoes go – anything by Charline de Luca will definitely go into the wish list. For clothing – Antonio Marras.
Boots or Shoes?
Shoes, shoes, shoes…It’s not that we don’t like boots – quite the contrary, it’s just that we weren’t genetically constructed for them.
Any links you would like to share so that readers can find out more about n-1 couture
Our website is www.nmeno1.com and drop by and visit us at:
Thank you very much for talking to me tonight, the essence of Italy has certainly captured me and I’m sure that many blog readers will feel just as inspired….
Photo Credits: All photos have been published with the kind permission of n-1 Couture