This week’s interview is very much beauty based as I delve into the realms of the ancient Arabic art of sugaring with my knowledgeable guide Denise of Evanji Limited. A warm welcome to you, Denise….
Hi! My name is Denise McGowan and I own and run Evanji Ltd. I was previously a Secondary School Head of Food and Textiles. As a student I played International Canoe Polo and later on achieved my Gold Duke of Edinburgh Award. I was in a life changing accident at the age of 19 and now try to acquire as many skills and much knowledge as possible…life is too short! I love to travel and experience other cultures. My passion is passing on my skills and knowledge.I have 2 beautiful daughters and a fabulous husband who is a Firefighter. I do a lot of charity work with Evanji and Arbonne International awarded me the Spirit of Arbonne last year, out of 20,000 Consultants! Very honoured.
Where did you get your inspiration from to specialise in the ancient art of sugaring and to set up Evanji?
The inspiration behind specialising in Arabic Sugaring was more of a specific need! I was becoming a single Mum and needed to pay the bills! I already had a successful craft workshop but this wouldn’t reach the income I needed quickly enough. I came across sugaring at a charity ladies night and was asked if I’d like to learn. I could see the potential for the growth of the business but didn’t anticipate how quickly it would grow. My teaching skills and course writing experience helped when we became a registered training provider so that we could pass on this skill.
What’s the history behind sugaring?
Sugaring is an ancient Arabic Art of removing hair from the root with a ball of paste made from sugar, lemon and water. We manufacture the pastes ourselves. In Arabic and Egyptian countries the ladies would meet and sugar each other, indeed before getting married all the hair was removed except for the hair on the top of the head, the eyebrows and the lashes!
So, what are the benefits of choosing sugaring over other forms of hair removal? Is there a downside to sugaring?
The benefits of sugaring include that the hair grows back softer, sparser and lighter in colour. Unlike waxing it only sticks to dead skin and hair so it will never rip the skin. The paste is applied and removed by hand so there is no blistering and peeling. The paste is effective on stubborn hair, yet can be used over eczema and psoriasis. It is gentle enough to use on elder skin with our oldest client being 92.
Evanji has now expanded to support a growing number of franchisees… and as well as sugaring, Evanji offer a range of courses including eyelash/eyebrow tinting, massage, manicure, pedicure, hopi ear candling – what seems to be the most popular service that therapists want to master?
As well as sugaring we offer a large range of treatments and courses. Therapists are very keen to learn massage and facials. Among Clients nails are a popular treatment. We are in the process of adding baby massage to our repertoire of massage courses.
What service is your absolute favourite?
My favourite service is sugaring because it is my passion. So many ladies suffer with polycystic ovaries which results in greater hair growth. They are often then lacking in self esteem and confidence. By helping to keep the hair under control and eventually encouraging it to cease we can raise self esteem and confidence. After this my next favourite is Deep Oscillation a very specialist treatment and a whole new blog!
Out of the services you personally provide what seems to be the most popular amongst your customers?
Sugaring is most definitely the most popular, followed by Deep Oscillation.
Are there any new services you hope to introduce in 2014?
In 2014 we will be introducing baby massage by March. Later in the year Accupressure will be arriving!
A little bird told me that you’re hoping to expand your franchises overseas – so how’s it going planwise? Where do you hope to expand to?
As a company we have expanded by word of mouth and have been very lucky to have trained Practitioners abroad. We have 3 ladies in Milan who have now expanded to a further salon. We have a Practitioner in the Dordogne and were very excited last year to train a Practitioner in Australia. In February we are adding to the countries by training a lady in the Canaries.
Personal now – what outfits and shoes would you normally be found wearing?
My favourite colours are orange and turquoise…although not together. I tend to team them with black trousers and black, flat shoes. I do own some heels but definitely know when I have worn them. If I know I don’t have clients or meetings I can be found in a bid white shirt and jeans. I definitely like to be comfy.
Do you have any favourite shops or online sites?
I am a bit of a M&S girl. I do like boutique style shops and in my home town we have a fabulous one called Curves.
What’s next on your clothes/shoes wish list?
I actually make a lot of clothes as I used to teach textiles. I am currently making a jacket, shirt and bra. I am looking to buy some boots but know specifically what I want which makes it more difficult.
Boots or Shoes?
I usually wear shoes because I have a high instep and chunky calves…not ideal for putting boots on!
Links you would like to share so that readers of the blog can learn more about you!
www.evanji.co.uk, www.evanji.myarbonne.co.uk, we are on Facebook as Evanji Limited and Twitter as EvanjiSugaring.
Thank you very much Denise for chatting with us today and I hope that Evanji carries on spreading the beauty word well into the future….
Linda x
Photo credits: Photos published with kind permission from Evanji Ltd
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