A song can conjure up many memories – good, bad and ugly. Many of us have that “special” song and what can be nicer on your anniversary, birthday, special moment than sending a card to that person who has that song connection with you. Song words convey such a lot but to have that song playable in card form is so nice! I came across Ellie’s website, Say It With Words, and immediately hunted for my wedding song – Aerosmith’s “I Don’t WantTo Miss A Thing” to send to my husband on our anniversary! Alas they didn’t feature that song, but a quick email request and Ellie was able to help and thus the card was born! Another email to Ellie requesting an interview…. Hi Ellie!
Hello! My name is Ellie Fitzgerald. I live in Surrey with my husband Paul of 20 years, our 17 year old daughter & our giant Malamute Cherry
What inspired you to set up “Say It With Songs”?
Last February, I searched for a Valentine’s Day card for my Husband, nothing was hitting the mark. At the same time a song came on the radio in the shop – it was ‘our song’ with the words that meant so much and said everything I wanted to say – I wanted to send him that song ….. it was then the idea was born. Having worked in the music industry for 20 years, music is a great passion of mine, so when I was made redundant when lockdown hit, I decided to jump in and give it a go. Say it with Songs – combines the sentiment of a greeting card with the power of a song.
So, how do you access the music part of the card? L
It’s really simple – on front of every card is an instantly recognisable song lyric eg “ I will always love you” On the reverse of the card is a code – you simply open your smartphone camera and scan the code and then you can choose to stream the full song instantly from either YouTube, Spotify or Amazon Music. You can play it as many times as you like & keep it forever.We all have a song that takes us back to a time, person or moment in seconds….whether it’s a ballad, a dance floor classic, a heavy rock anthem or a pop cheese guilty pleasure …in just a few notes we are literally right back there. Everyone has also heard a song with lyrics that speak to the heart, resonate, help us through, give us strength or – simply – make us smile
You have a lovely variety of cards with a great song range too. What song title cards are proving popular amongst your customers so far?
We have over 100 titles, our top five titles are ‘Have I told you Lately’ Van Morrison, ‘You are the Sunshine of My Life’ Stevie Wonder, ‘Cant help falling in love with you’ Elvis Presley, ‘Never Gonna Give you Up’ Rick Astley and ‘Girls Just wanna have fun’ Cyndi Lauper.
Have you got a favourite card? What is the story behind your favourite song?
So, the song that started it all for me was ‘By Your Side’ By Sade, it literally says everything I want to say to my husband. His song to me is ‘knocks me off my feet’ by Stevie Wonder, a song we have loved since we met. Both songs are now cards.
As you are based in the UK, are your products available to purchase overseas?
The cards are shipped internationally and we are just starting to distribute in other countries so its growing fast.
Although you have a great song range, do you cater for bespoke cards eg if the special song you wanted doesn’t feature in your range?
We try too, I get maybe 10/20 suggestions a week from people and those that I feel will be loved by many are added to the new titles schedule – we add maybe 5 new cards every 2 weeks.
10% of your profit goes to the music therapy charity Nordoff Robbins. What does the charity do?
Nordoff Robbins provides vital music therapy to enrich the lives of people with life-limiting illnesses, disabilities and feelings of isolation.
Are your cards made from ethically sourced materials?
Of course – building a brand with a sustainable imprint was fundamental. We use FSC approved 350gsm card, its acid free, with a Heavy Metal Absence & made using vegetable based inks. We use recycled envelopes & wrap in 100% biodegradable cellowrap. Proudly designed and made in the UK.
Have you always wanted to have a musical career or did your career aspirations lay elsewhere?
I always wanted to work in music so followed that path from day 1 . I have worked on both the record label side & managed the careers of artists, but building music brands has always been my passion and where my creativity sits best.
Personal now – what outfits and shoes would you normally be found wearing?
Shoes – At the moment in lockdown life- its trainers and wellies, but fab ones – I have some amazing glitter Nike Air Force 1 & also some cool Veja ones that I virtually live in and so new Hunter wellies (for walking my giant dog) that are knee high and have a slight platform.Prior to lockdown, I have some Isabel Marant boots that have a hidden wedge so although they are flat, they make your legs look great, and for going out, my favourite EVER pair of heels are a Stuart Weitzman for Russell and Bromley pair – I wore them with silk PJs this NYE lockdown.Clothing, pre-lockdown, it’s usually a silk midi skirt from Anthropologie and a funky graphic tee as my go-to.Now its Hush trackies and comfy cool sweats as my work wardrobe.
Do you have any favourite shops or online sites? (Apart from your own!)
Everything from Anthropologie – in the sale ! Their sales are insane!
Boots or Shoes? ( & Why?)
Right now, it’s actually boots, with working from home and lockdown and walking my huge dog twice a day – The cool new black Hunter boots give me my glam fix (even in a tracksuit) but normally it’s shoes every time.
Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Say It With Songs
Please check us out – and get 15% off with code BOOTSANDSHOES
My thanks to Ellie at Say It With Songs for creating my “Don’t Want To Miss A Thing “ card. The Aerosmith photographs are by Linda Hobden; the other photographs are published with kind permission of Say It With Words.