Ladies – if you’re looking for something beyond the Little Black Dress for your nights out; if you’re a woman who is outspoken, who likes to be unique and willing to try new styles – then my guest tonight on the blog will be right up your street! I’m chatting to Alexandra Ursan, founder of London based but globally inspired fashion brand, Kites & Bites. Hi Alexandra and welcome….
Hi! My name is Alexandra Ursan and I’ve got a Romanian heart that fell in love with the vibrant London scene. Influenced by this multicultural city I founded KITES AND BITES womenswear.
What inspired you to set up “Kites And Bites”?
I’ve always been interested in discovering different cultures and fashion worldwide. This melting pot brings together people and styles from around the world and there’s no better place to set up a fashion brand that stands for diversity and multiculturalism than London. However, the initial idea came to my mind with a trip to Morocco where I bought some traditional fabrics, made some clothes and wore them at London Fashion Week. Then came the development, the sourcing, the sketching, the white nights and endless learning.
Your brand name certainly stands out from the crowd, as well as your outfits – but I was wondering, is there a meaning to why you chose “Kites And Bites” as your brand name?
I actually have a kite tattoo. It’s the only thing that can rise as high as it can without losing its ground sight, as it always has a string towards Earth. Plus, it’s bright, colourful and has great patterns and prints. As for the bites, they leave marks, just like a confident woman never afraid to try new things.
I love the “I’m In Heaven Dress” and the “Champagne For Breakfast Skirt” – both are totally gorgeous! What items are proving popular amongst your customers so far this season?
I feel like this spring we’re all living “La vie en rose”. Pink is getting a lot of attention, so I would say that “Be always blooming” trousers and “Save your goodbye” dress are definitely the favourites. Also, prints are winning again, with “Fight for this” skirt being a popular one.
Out of all the outfits, do you have any favourites?
Honestly, I don’t play favourites with my brand’s clothes nor any other piece in my closet. Today, I could love a huge tutu, tomorrow, I could be obsessed with metallic leather or fringes.
Your clothes are for the woman who is unique, outspoken and always willing to try new things – so which famous lady would you love to see as the “face” of “Kites And Bites”?
I love Anna Dello Russo’s kaleidoscopic style. She’s an inspiring woman that not only I would be honoured to dress, but also to meet. If Anna would wear something by KITES AND BITES, just to buy juice at the shop around the corner, I would probably do a flicflac in my heels.
Looking ahead to Autumn/Winter 2017, have you got plans to expand your range?
I will launch a capsule collection of accessories.
What colours do you predict will be popular next season?
Blue, all shades of it. From cobalt to lapis to berry. I personally can’t get enough. It’s my favourite colour and you can see this in the KITES AND BITES collections.
As you are based in London, are your products available to purchase overseas?
Yes, definitely. The brand is multicultural inspired and would be crazy not to be available worldwide.
When designing / choosing outfits to add to your collection, do you take into account your own tastes, your customer base, current fashion trends, requests, traditional charm or bits of all those?
A little bit of everything. I’m trying to follow trends my own way, as I’m not creating fast fashion. It’s time to be more independent, to build our own unique style, to dare more and step into new territories. It’s such a shame to see so many women dress alike.
Personal now – what outfits and shoes would you normally be found wearing?
Now that we’ve dumped the coats, I’m back in my blazers. They’re my first love. Currently obsessed with an Escada sequinned embellished one. Friends are calling me MJ, but sadly I can’t moon walk in my heels. So yes, for shoes I normally wear heels. Red soles for when I don’t need to walk at all.
Do you have any favourite shops or online sites? (Apart from your own!)
Bookmarked on my browsers: & Other Stories and Asos. However, I honestly like the old fashion shopping. I know that time is limited, but browsing through brick & mortar vintage stores calms me better than yoga. Moreover, nothing compares with the thrill of finding an amazing piece. Viva London for a great variety!
What’s next on your clothes/shoe wish list?
Believe it or not, I’ve never made a wish list. If I see something I like, I buy it. If I don’t buy it straight away it means it wasn’t love at first sight and I’m going to forget about it. As for the expensive items I’ve learned not to obsess anymore. It’s not healthy to have crushes on material things. Love people. It lasts longer!
Boots or Shoes?
Both, preferably with heels. Also, boots during summer and sandals during winter. I hate “rules”.
Links you would like to share e.g. website/facebook/twitter etc so that readers can find out more about Kites And Bites.
Thanks for the chat Alexandra and I look forward to seeing your accessory collection later in the year. I love that you change the “rules” eg wearing boots in summer & sandals in winter! I like to wear white in winter and black/navy in summer. Dear readers, which fashion/beauty “rules” do you like to flout? Do share!
All photographs have been published with kind permission of Kites And Bites.