Lamonts & Co is a brand that specialises in bringing new products to the UK market first – from zero noodles (calorie free noodles) to the recently developed GoBo – the UK’s first AHA based natural deodorant which uses glycolic acid to neutralise odour whilst allowing the body to perspire naturally. Voted #1 Natural Deodorant by Good Housekeeping Magazine 2021 , this deodorant is ideal for vegans and is cruelty free too. I caught up with Laura Lamont to find out more about her latest creation. Hi Laura and welcome….
Hi, my name is Laura, founder and director of Lamonts and Co.
What inspired the development of your recently launched AHA based natural deodorant, GoBo?
I’m a qualified Nutritional Therapist and so have always beenbig on health and healing through nutrition and plants but it wasn’t until I was pregnant with my first child (now 6) that I really started to look at chemicals in cosmetic products and lotions and was horrified at what I learnt. The first thing I tried to change was my deodorant but was constantly disappointed by the results and never managed to find one that actually worked for me until the end of the day. I actually created GoBo by accident as it was never something that I set out to do. One day I decided to try my AHA toner on my underarm to see if it could help with the hyperpigmentation I had and then just happened to notice that after 2 days without showering (I probably shouldn’t admit that) there was no smell what so ever! I was so excited that I spent the start of the first lockdown developing my deodorant recipe so I could share it with the world.
What are the benefits of using GoBo?
Well, the number one benefit is that it’s natural but actually keeps you smelling fresh until the next day. On top of that,the AHAs help to exfoliate the dead skin cells which leave your skin unusually smooth and soft, and it slowly fades pigmentation caused from shaving. It also prevents in-growing hairs. I like to think of it as the first multifunctional deodorant.
Out of the 4 types of GoBo available (Rose, Orange Blossom, Jasmin, Orginal ), which one is proving to be the most popular at the moment?
Surprisingly the Unscented seems to be the winner, I think a lot of people have irritation from deodorant which they tend to put down to the heavy perfumes or essential oils used. But even with our scented varieties we only use pure flower waters which won’t cause any irritation and they are so delicate that they won’t interfere with your perfume.
What are the ingredients in GoBo?
Glycolic acid, Water, vegetable Glycerin, Sodium Bicarbonate, Guar Gum and Arrowroot flour, Floral water.
GoBo was voted #1 Natural Deodorant by Good Housekeeping in 2021. Congratulations! Lamonts & Co have also introduced Zero Noodles (calorie free noodles) to UK. Have you any other new products to add to your range in the pipeline for 2021?
I sure do! I am always working on new products and business ideas but with two young children I can’t always find the time to launch them. Eventually I shall expand the GoBo line and create more natural and functional skin care products as well as extending the Zero Noodles line with more varieties and flavours.
Have you always been interested in developing products or did your career aspirations lie elsewhere?
Yes, I have always been more creative than academic as well as a bit of a dreamer and always wanted to be my own boss. I remember as a teenager having a note pad where I started writing down my business ideas but it wasn’t until I met my husband, who already had his own business, that I had the confidence and support to actually go for it. My first business was as a weight loss clinic, offering diet coaching for weight loss… this led onto Zero Noodles which quickly took over.
As you are based in UK, are your products available to purchase overseas?
No – not yet, we hope to expand across Europe eventually but currently can only just keep up with the UK sales.
Personal now – what outfits and shoes would you normally be found wearing?
Well, I now live in the New Forest which is very casual, which I find refreshing after living in London for so long and feeling like you have to make an effort just to nip to the shops. So I’m very much a jeans and tee kinda girl now, but I love chunky boots and fun colourful belts.
Do you have any favourite shops or online sites?
I’m loving Hush and Mint Velvet right now but for the summer I love Free People for a Bohemian look.
What’s next on your clothes/shoe wish list?
Probably some more bright coloured fun tee shirts for the Spring that I can throw on with my jeans and wellies to play in the forest with the kids.
Boots or Shoes?
For Pinning Later
Links you would like to share e.g.website/facebook/twitter etc so that readers can find out more about GoBo.
Fabulous chatting to you Laura and congratulations on what you have developed so far…. and I am looking forward to seeing your skincare range in the future too!
All photographs have been published with kind permission of Laura Lamont.